Elevate Your Audio & Video Game with Guest Jason Belisha: From Amateur to Pro
Today, we're diving deep into the world of audio and video production with our special guest, Jason Belisha. Jason is a seasoned entrepreneur and course creator...
Welcome to another exciting episode of the Thinking Big Podcast! Today, we're diving deep into the world of audio and video production with our special guest, Jason Belisha. Jason is a seasoned entrepreneur and course creator with a background in the arts. He's here to share his journey and offer invaluable insights into improving your content creation game, specifically focusing on audio and video setup.
Big Ideas:
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From Artist to Entrepreneur:
- Jason's unique journey from being a professional drummer and sculptor to a successful course creator.
- How his artistic background fuels his entrepreneurial ventures, emphasizing the importance of creativity in business.
- Key takeaway: Embrace your artistic side to think outside the box and bring innovation to your entrepreneurial efforts.
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The Power of Effort and Presentation:
- The importance of putting effort into your appearance and presentation when creating content.
- How showing effort can significantly enhance your credibility and authority in the eyes of your audience.
- Key takeaway: Effort and presentation are crucial in establishing trust and authority with your audience.
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Creating High-Quality Content:
- The significance of high-quality audio and video in content creation.
- Why investing in good lighting and sound equipment can make a huge difference.
- Key takeaway: Quality content is non-negotiable. Good lighting and sound can transform your content from amateur to professional.
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Jason's Course on Audio and Video Setup:
- Overview of Jason's comprehensive course designed to help entrepreneurs improve their audio and video quality.
- The course includes budget-friendly tips and strategies for setting up a professional-looking and sounding content studio.
- Key takeaway: With the right guidance and tools, you can achieve professional-quality content without breaking the bank.
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Teleprompters and Authenticity:
- Jason’s advocacy for using teleprompters to maintain eye contact and enhance the authenticity of your presentations.
- Techniques to use teleprompters effectively without sounding robotic.
- Key takeaway: Teleprompters can help you maintain a connection with your audience while ensuring you stay on message.
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The Role of Lighting and Audio:
- Detailed discussion on the importance of lighting and how it impacts video quality.
- Tips for improving audio quality, including microphone selection and room acoustics.
- Key takeaway: Lighting and audio are foundational to creating engaging and professional content.
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Entrepreneurial Mindset and Course Creation:
- The entrepreneurial mindset required to create and market successful online courses.
- How to leverage your unique skills and knowledge to help others and create a sustainable income stream.
- Key takeaway: Anyone can create a successful online course with the right mindset and dedication.
Links and Resources:
If you found this episode helpful, don't forget to subscribe, rate, and review the Thinking Big Podcast on your favorite platform. Share this episode with fellow entrepreneurs who could benefit from Jason's expertise in audio and video production. Let's all think big and create amazing content together!
Connect with Sean Osborn at Thinking Big Coaching
https://www.thinkingbigcoaching.com
https://www.instagram.com/thinkingbigcoaching/
https://www.facebook.com/thinkingbigcoaching/
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Thinking big nation, I want to
welcome Jason to the show today.
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Welcome to the show, Jason.
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Thank you for having me on.
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One of the reasons I wanted to get
you on is I like getting people who
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do other coursework, that do courses
and do that are entrepreneurs like me,
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uh, and being able to really talk and
really learn things from each other.
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But, uh, before we really get into that,
I wanted to, one of the other things
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I want you to do is possibly critique.
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My audio video because
that's everyone here.
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That's what we're here for.
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We're here for his audio video He is a
genius when it comes to getting people
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set up for doing coursework for doing
really anything Online, especially
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for me, especially coursework is where
the stuff that you do really comes in
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Yeah, uh, well if you want a private
critique that's gonna have to come later
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I will not I wouldn't roast you on your
own show, but you're looking amazing I
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see you I hear you looks like you put
effort into your appearance, which makes
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me feel better about Being with you
honestly, that's what it's all about.
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Just showing effort.
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Showing effort.
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And, and I do think there is a bit,
uh, we'll go before we get into that.
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I wanted to talk a little bit about
your background and, and this is coming
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into it from being an entrepreneur
and from creating courses, but you
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come from an artistic background.
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And I think from an entrepreneur
standpoint, especially doing courses
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or anything like that, but from an
entrepreneur, entrepreneur standpoint.
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I think it is very big to come
from that sort of a background,
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an artistic background.
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I think there is a level of, I don't
know, imagination or a level of being able
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to go outside the box, scribble outside
the box that you wouldn't normally have.
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I think if you don't have some sort
of an artistic background, then
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again, I think almost, I think a
lot of entrepreneurs are like that.
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That's kind of why I think why
we're entrepreneurs, but what is
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your, what is your background?
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How did you get into doing like
some of the coursework that you do?
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I love that you brought this
up because inherently, I think.
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Everyone's an artist,
especially entrepreneurs.
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They don't maybe label themselves as
that or realize that, but they are.
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And I do think artists would
make great entrepreneurs if they
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would just change their mindset.
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So, uh, the story of how I did
that, I guess, was it's hard to know
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how far back to go, but basically
I have a degree in sculpture.
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I've been a professional
drummer my whole life.
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So around age 27, Um, I was
doing voiceovers at home.
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That was my main method of income.
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Uh, also photography.
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So uh, around that time, my band
that I was in signed a record deal.
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It was actually kind of
a pretty big record deal.
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And I was thinking like, okay,
it's, it's a good opportunity,
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but it doesn't pay a lot.
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I need to make some money on the side.
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And, uh, the only option I could
think of was like, I've heard about
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this online course thing where I
can just basically teach people what
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I do through a series of videos.
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So it's really scalable.
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I can make it affordable and just like
run ads or guide traffic or just, I
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just learn everything I can about that.
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So it took me about six months to make my
first launch of my first voiceover course
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and it, you know, it did what it did.
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And uh, there was a lot of running
back and forth trying to like
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scale it and make it actually work.
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And it wasn't until I.
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Really bought like a very, very
expensive coaching program that
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got me to the numbers that I never
had imagined for myself before.
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So it was kind of a gun to my
head, kind of like a time limit
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where like, if you don't get this
passive income thing working,
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you're not touring with your band.
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So I needed that.
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And ironically, right when it was, you
know, the band was ready to tour and
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everything, that's when COVID came up.
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And now I'm just at that point,
I was just stuck with a passive
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income stream and nowhere to go.
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So I just doubled down on the
coursework and entrepreneurship
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and changed my network and actually
grew more into this than that.
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That's amazing.
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Again, most of the people that are
listening right now with this, uh,
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they're entrepreneurs, they're people
who are creating courses, they're
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people who are, who are doing that.
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And I think that every single person in
this world has a gift or has something
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that they can teach somebody else.
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If as long as you're two steps or one
step ahead of somebody, you can help
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somebody else out and you can help them.
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Instead of it taking a year,
take two months instead of
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taking 10 years, take a year.
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So to me, it's our job as human
beings to literally help people out
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and help people move further faster
with what we know and what we do.
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We don't have to be some huge company to
create something that helps somebody out.
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So hats off to you.
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Thank you.
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And I completely agree.
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It's like the way I like to say
what you just said is if you're
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watching 5 percent or 1 percent
ahead of 99 percent of people.
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You can sell 100 info product to 100,
000 people and become a millionaire.
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It's like you only need to be
slightly ahead and you don't
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need authority to do that.
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You just assume authority by, by
having good information and knowing in
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your heart that this is really good.
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This will help.
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This is not BS.
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This is not going to hurt people.
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This is going to help people.
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By providing that to us, it's kind of
your duty, you know, as course creators,
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as, as mentors, like we're kind of like.
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The elders and scribes of our generation
of this century of this millennia, and
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they had a job and we have the same job,
you know, it's kind of oral tradition.
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It's kind of just like that.
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So just helping people get ahead.
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Yeah.
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Yeah.
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And if we do it and it really
doesn't take that much.
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So again, I, when I'm working with
some of my course creators and some of
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the people that I work with, it's like
people until they sit down and look at
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numbers, they don't really understand is
like, if you sell to just 2000 people.
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A low ticket, like a 500 ticket item.
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People don't realize they go,
Oh, 2, 000 at 500, that's, you
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know, that's a million dollars.
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People, 2, 000 people at just a 500, which
is, you know, it's not a high ticket item.
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It's not a, you know,
extremely low ticket item.
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It's average, you know, average
ticket for kind of a course, you
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know, it's yeah, mid ticket stuff.
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It really adds up very quickly.
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It doesn't take a lot to, uh, to
really grow your business and to
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really be able to do this as a living
or as a, as a really good side hustle
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while you're doing other things.
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I mean, if you get good feedback
initially at low scale and people
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are enjoying your product and your
refund rate is low and people seem
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to be getting actual value from it.
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It'll work at a higher scale.
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You just find diff different ways to
run traffic to it and yeah, you'll
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make a million bucks as someone who's
never done anything like that before.
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You don't need a giant infrastructure,
you don't need a giant team.
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It's pretty available.
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Yeah.
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To all of us.
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Yeah.
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And doing courses, so looking
at courses themselves and
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there, I think there's a time.
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If we're, if we're going to, if we're
going to go through this and I'm going
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to build a course and I'm going to,
you know, take the time to do this,
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I want to really help people out.
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A lot of people will come in and
say, Oh, you can, you know, you
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can do it on your, your iPhone.
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You can, you know, you can do it on one
of these little, you know, I've got this
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little, uh, Osmo pocket three, which is
a fantastic thing for a run and shoot.
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And just, you know, I took this tutorial,
you know, we were just talking, I took
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this to Turkey with a wireless microphone
and that's what I used on the road.
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Yeah.
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But if we're building courses and we're
building something that we really, we've
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got to show some level of authority,
we've got to show we've got, and it's
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not just the equipment that we have.
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It's how we show up.
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It's how you present yourself.
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But there is a level, I think, a
quality of expectation of people.
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Now, if they're going to spend 100
on a course, they don't want to.
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I mean, I hate to say this and tell me
if I'm wrong, but they don't want to see
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someone that's just sitting there with a
bad And it's like, they're not going to,
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to me, they're either not going to sell or
they're not going to have happy customers
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because it just doesn't relay the,
the, the message of what they're doing.
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I think,
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which metaphor should I use?
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It's like, if you like order a meal, why
do we care about presentation points?
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You know, when you're presenting
your information to people or you're
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selling God, if you're selling to
people, it's like, if you're not
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going to take the time to put your
resources together and present yourself
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to me in a deliberate and meaningful
way, why should I meet you halfway?
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You know, it's, it's about
looking resourceful, looking
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like you have your shit together.
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So good.
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That you can afford this outward
appearance, you can afford to,
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to at least hire someone or find
some resource to make this work.
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Because again, like another metaphor I
use is like, okay, if I invite you into
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my house and you know, it's, I tell
you to make yourself comfortable and
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like, Everything's kind of just crappy.
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It's hard to settle in.
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It's distracting.
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It's not a good experience
you're giving people.
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So that's why it's, it's, it's about
not, yes, not being distracting,
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also looking authoritative.
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It's kind of about all of that.
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Uh, and I mean, look, if you really
held me down, I'd be like, yes, sure.
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You can shoot with your iPhone.
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You can.
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What about the pride
you take in what you do?
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Doesn't doesn't that
make a difference to you?
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If this one, if you're going to
record it once for the money,
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this one's for the money.
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This one's for the big audience.
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I don't ever want to do it again.
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I want to script it.
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I want it on a teleprompter.
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I want to say everything I mean to
say, and I want to just emblazon
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it in this beautiful image.
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Wouldn't you just want to do it the
best you possibly can and look amazing?
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I would.
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Yeah.
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I'm just speaking for myself.
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And
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yeah.
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And Oh, absolutely.
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And a lot of it.
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So I get comments from people sometimes
it's like, well, I would rather be
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authentic than to have a nice setup.
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And I'm like, you can be authentic.
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And look professional at the same time
being authentic has nothing to do with,
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with, uh, you know, with, with what
you record on, you can be authentic and
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both again, to me, there's a time for
the, the running gun shoot stuff shorts.
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If I'm out, I'm out doing little shorts
doing things, but I'm not going to
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want to record like a course on this.
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It's just not.
209
00:10:21,955 --> 00:10:26,505
It really just doesn't show what I want
to portray as, as, as me, as my company.
210
00:10:26,595 --> 00:10:30,355
If you're asking people to sit there
for 15 minutes, 30 minutes, an hour
211
00:10:30,355 --> 00:10:35,255
on a webinar or for eight, 10, 12
hours on your course, and you're going
212
00:10:35,255 --> 00:10:39,364
to ask them to look at you with your
screeching audio, just it's about respect.
213
00:10:39,834 --> 00:10:40,325
I think.
214
00:10:40,835 --> 00:10:43,645
And, and speaking of authenticity,
if I were being authentic.
215
00:10:44,300 --> 00:10:48,230
This is the image of me
that I want you to see.
216
00:10:48,750 --> 00:10:53,280
This is the, this is how
I see myself in my mind.
217
00:10:54,439 --> 00:10:56,019
I, I feel like a professional.
218
00:10:56,020 --> 00:10:58,399
I feel like I really
deserve to look this way.
219
00:10:59,069 --> 00:11:00,059
That's authentic.
220
00:11:00,519 --> 00:11:04,879
I don't have to, I don't have to dumb
down my quality to make it okay to
221
00:11:04,880 --> 00:11:06,680
make you feel better or relatable.
222
00:11:06,880 --> 00:11:07,670
I just don't buy it.
223
00:11:08,360 --> 00:11:12,620
,
I truly think that that is a,
again, you don't have to have.
224
00:11:12,850 --> 00:11:14,710
And you don't have to have
really expensive equipment.
225
00:11:14,720 --> 00:11:18,640
I mean, you can have just decent,
just some decent level of stuff
226
00:11:18,640 --> 00:11:20,250
to get a very good quality.
227
00:11:20,580 --> 00:11:21,690
And again, it's how you show up.
228
00:11:21,690 --> 00:11:24,810
It's how you, how you come on screen,
how you, how you do things that,
229
00:11:25,240 --> 00:11:27,960
you know, that really portrays,
but there is a way to do it.
230
00:11:28,285 --> 00:11:29,444
To me, most effectively.
231
00:11:30,285 --> 00:11:33,795
People asking me how I, you know, how
I set up my little studio, I do this.
232
00:11:34,265 --> 00:11:37,975
I am the wrong person to ask
because one, I'm a tech geek.
233
00:11:38,155 --> 00:11:39,784
So it's like I buy shit just to buy shit.
234
00:11:39,805 --> 00:11:42,644
I've got 25 different mics around here.
235
00:11:42,645 --> 00:11:44,405
I've got, you know,
seven different cameras.
236
00:11:44,864 --> 00:11:46,424
Don't ask me because I just buy shit.
237
00:11:46,614 --> 00:11:47,295
We would be friends.
238
00:11:48,375 --> 00:11:48,565
Yeah.
239
00:11:48,775 --> 00:11:49,755
I'm just a tech gadget.
240
00:11:49,755 --> 00:11:50,535
I love doing things.
241
00:11:50,535 --> 00:11:54,095
So it's like, you know, I've got, you
know, microphones, you know, shotgun
242
00:11:54,095 --> 00:11:55,495
microphones for when I'm doing videos.
243
00:11:55,495 --> 00:11:58,084
I've got, you know, microphones
for podcasting I've got, but
244
00:11:58,205 --> 00:11:59,715
you don't need all of that.
245
00:12:00,705 --> 00:12:04,314
But don't ask me because I'll say, yeah,
you need, you need five different cameras.
246
00:12:04,314 --> 00:12:07,655
You need, and you just really don't,
you know, and I think some of the stuff
247
00:12:07,655 --> 00:12:10,805
that I've seen with you is you, you're
teaching people with one of your courses.
248
00:12:10,805 --> 00:12:12,225
Again, we, we got into that.
249
00:12:12,225 --> 00:12:13,395
You are a course creator.
250
00:12:13,635 --> 00:12:14,625
You know, this is kind of what you do.
251
00:12:14,625 --> 00:12:18,034
You're an entrepreneur, a course creator,
and one of your courses is teaching
252
00:12:18,035 --> 00:12:21,225
people how to use audio and video.
253
00:12:21,945 --> 00:12:25,785
To me in the, in the best possible
way, in the, in the most efficient way.
254
00:12:26,155 --> 00:12:28,855
Uh, and, and again, that's why I
really wanted to bring you on here.
255
00:12:28,855 --> 00:12:30,785
It's because I don't know these things.
256
00:12:30,785 --> 00:12:33,485
I know my audience really wants to know,
you know, what are some of the things
257
00:12:33,495 --> 00:12:38,154
that we can do as course, as course
creators, or even just entrepreneurs
258
00:12:38,155 --> 00:12:42,395
doing online videos for, for things
like ads or, or anything that we
259
00:12:42,395 --> 00:12:43,775
want, or just our online presence.
260
00:12:44,015 --> 00:12:48,905
What are some of the things that
we need to look at or we need to
261
00:12:48,905 --> 00:12:51,315
do to look a little bit better.
262
00:12:51,635 --> 00:12:53,905
But without maybe breaking,
you know, breaking the bank,
263
00:12:54,395 --> 00:12:54,765
right?
264
00:12:54,805 --> 00:12:57,585
So a little backtrack on
how I got started in this.
265
00:12:57,585 --> 00:13:00,184
I know my story left
off at voiceover course.
266
00:13:00,205 --> 00:13:04,215
So since I was hanging out with other
entrepreneurs, people who make courses,
267
00:13:04,625 --> 00:13:06,355
I was showing them my ads, my webinar.
268
00:13:06,384 --> 00:13:09,665
And they're like, how do you
look like professional like that?
269
00:13:09,665 --> 00:13:10,754
Did you hire a video crew?
270
00:13:10,754 --> 00:13:12,725
I'm like, no, it's just
stuff I have at home.
271
00:13:12,725 --> 00:13:13,585
I'm a photographer.
272
00:13:13,585 --> 00:13:14,615
I do voiceovers.
273
00:13:14,645 --> 00:13:15,685
Like I know audio video.
274
00:13:16,085 --> 00:13:16,539
They're like, yeah.
275
00:13:16,890 --> 00:13:17,970
You got to show me how to do that.
276
00:13:18,810 --> 00:13:19,710
And the light bulb went off.
277
00:13:19,740 --> 00:13:21,500
I'm like, okay, okay.
278
00:13:21,720 --> 00:13:21,990
Yes.
279
00:13:22,000 --> 00:13:23,470
That's the entrepreneur, right?
280
00:13:23,540 --> 00:13:23,950
Okay.
281
00:13:23,990 --> 00:13:24,630
Oh, here's a problem.
282
00:13:24,630 --> 00:13:25,030
This has
283
00:13:25,030 --> 00:13:25,660
not different newer.
284
00:13:25,710 --> 00:13:25,940
Yeah.
285
00:13:26,359 --> 00:13:26,629
Okay.
286
00:13:26,630 --> 00:13:30,570
He smart, wealthy people or
just smart, resourceful people
287
00:13:30,970 --> 00:13:32,580
want to learn this skill.
288
00:13:32,990 --> 00:13:34,630
And that's the cool thing
about course creation.
289
00:13:35,795 --> 00:13:41,185
It can be a novel idea just by virtue
of who it's for, because there are other
290
00:13:41,235 --> 00:13:45,965
filmmaking course courses all over YouTube
and ads and stuff there for filmmakers.
291
00:13:46,395 --> 00:13:51,014
But entrepreneurs don't want like 75
percent of the information in that course.
292
00:13:51,225 --> 00:13:54,114
They want something
that's tailored to them.
293
00:13:55,015 --> 00:13:58,185
So I knew that I had to create
the course that is the most
294
00:13:58,235 --> 00:14:00,615
efficient way to film yourself.
295
00:14:01,314 --> 00:14:04,964
There are budget options, so
it can be just on an iPhone.
296
00:14:04,964 --> 00:14:07,505
And again, to answer your question,
what's one of the most important
297
00:14:07,505 --> 00:14:09,214
things you can do right away?
298
00:14:09,484 --> 00:14:09,934
Light.
299
00:14:10,350 --> 00:14:12,360
Light makes a bigger
difference than the camera.
300
00:14:12,560 --> 00:14:16,420
If you got your lighting correct,
you would make a bigger impact on an
301
00:14:16,440 --> 00:14:20,690
iPhone than if you got a more expensive
camera and had the same lighting.
302
00:14:20,930 --> 00:14:21,600
If that makes sense.
303
00:14:22,540 --> 00:14:22,970
Oh yeah.
304
00:14:23,010 --> 00:14:25,160
The camera only sees what
you put in front of it.
305
00:14:25,320 --> 00:14:27,549
It only sees light and shade and color.
306
00:14:28,300 --> 00:14:33,100
So your light will affect what
light and shade and color is
307
00:14:33,100 --> 00:14:34,360
presented to the camera sensor.
308
00:14:34,935 --> 00:14:36,115
And that's it can't lie.
309
00:14:36,545 --> 00:14:40,815
So if you just get yourself lit
better, any camera, even your
310
00:14:40,825 --> 00:14:42,835
phone will see you clearer.
311
00:14:43,295 --> 00:14:44,685
So that's one thing.
312
00:14:45,035 --> 00:14:49,564
And in my course, I show how to
manipulate your lighting for an
313
00:14:49,575 --> 00:14:52,044
iPhone, uh, for a regular camera.
314
00:14:52,044 --> 00:14:54,815
And I wouldn't exceed
1, 000 on a camera body.
315
00:14:54,815 --> 00:14:57,385
This is not just because you have
money doesn't mean you need to blow it.
316
00:14:57,745 --> 00:15:01,105
So, you know, there, there are
boundaries around how we spend money.
317
00:15:01,520 --> 00:15:04,260
And it will get us the most bang
for the buck, not only for the
318
00:15:04,260 --> 00:15:05,500
quality, but for the workflow.
319
00:15:05,880 --> 00:15:09,310
There's a specific reason I choose
specific microphones because they have
320
00:15:09,520 --> 00:15:14,569
very unique inputs and outputs that allow
it to be wireless and not require an audio
321
00:15:14,569 --> 00:15:16,180
mixer and other advantages like that.
322
00:15:16,739 --> 00:15:16,969
Right.
323
00:15:16,970 --> 00:15:21,560
So the lighting as well, you can plug
them in with a smart sockets and have
324
00:15:21,560 --> 00:15:23,050
them go on your Alexa Google system.
325
00:15:23,050 --> 00:15:24,040
So their voice command now.
326
00:15:24,835 --> 00:15:27,095
So that stuff is all over the place.
327
00:15:27,125 --> 00:15:30,395
We don't even use those big soft
boxes because I was thinking,
328
00:15:30,395 --> 00:15:34,045
what would a busy entrepreneur
want to build and use every day?
329
00:15:34,285 --> 00:15:35,135
So I built that.
330
00:15:35,735 --> 00:15:36,475
And that's genius.
331
00:15:36,475 --> 00:15:42,305
And it's, and had you, had I known
about you, like maybe three years ago,
332
00:15:42,355 --> 00:15:45,265
I would have saved probably 50, 000.
333
00:15:45,475 --> 00:15:48,705
I'm sure it's like right now I'm going
through, I think it's a Canon R five.
334
00:15:48,705 --> 00:15:49,925
I've got, that's just all this.
335
00:15:49,925 --> 00:15:50,085
Yeah.
336
00:15:50,400 --> 00:15:53,530
Stuff I don't need, but it's
like, but again, I'm a tech geek
337
00:15:53,530 --> 00:15:57,470
and I like toys, so it's toys.
338
00:15:57,670 --> 00:15:59,270
So when people ask me, what do you use?
339
00:15:59,270 --> 00:16:00,380
I'm like, you don't want to know.
340
00:16:00,449 --> 00:16:05,329
It's like, this is not the, this is not
the right setup for, for most people.
341
00:16:05,500 --> 00:16:06,810
And again, it's just cause I'm a, I'm a.
342
00:16:07,020 --> 00:16:07,690
That's just what I do.
343
00:16:07,690 --> 00:16:10,820
I like doing that, but I would
not go out and buy my setup for
344
00:16:10,820 --> 00:16:14,870
what I do because it's just not,
it's not practical for, for that.
345
00:16:15,030 --> 00:16:16,520
It's practical for a hobby.
346
00:16:16,570 --> 00:16:16,800
Sure.
347
00:16:16,820 --> 00:16:20,840
But it's not practical for someone
going in and wanting to record, uh,
348
00:16:20,890 --> 00:16:22,299
you know, record a video or something.
349
00:16:22,995 --> 00:16:23,305
Yeah.
350
00:16:23,305 --> 00:16:26,615
I mean, if you really wanted
to save time and money, you
351
00:16:26,615 --> 00:16:27,975
wouldn't do it the way you did it.
352
00:16:28,175 --> 00:16:29,615
You would want something streamlined.
353
00:16:29,635 --> 00:16:30,885
That's just already figured out for you.
354
00:16:31,544 --> 00:16:32,165
Just pick from this menu.
355
00:16:32,395 --> 00:16:32,665
Yeah.
356
00:16:33,515 --> 00:16:33,785
Yep.
357
00:16:33,975 --> 00:16:34,415
No, that's.
358
00:16:34,464 --> 00:16:34,895
And that's great.
359
00:16:35,025 --> 00:16:37,555
And so what do you think about,
like, for instance, right now I'm
360
00:16:37,555 --> 00:16:41,125
going through a teleprompter now
I'm not someone like when I do my
361
00:16:41,135 --> 00:16:42,775
courses, I'm not someone who likes to.
362
00:16:43,275 --> 00:16:46,875
Most of the time read script, like
if I'm doing a course, I'll have
363
00:16:46,875 --> 00:16:51,515
like the, like my, uh, uh, the, the
PowerPoint up there and I'll just kind
364
00:16:51,515 --> 00:16:52,555
of, you know, I'll talk from that.
365
00:16:52,555 --> 00:16:56,074
Sometimes it'll be from script, but I
use it mainly for like this podcast so I
366
00:16:56,074 --> 00:16:59,925
can look directly at you while I'm doing
the interview and I'm not looking down.
367
00:16:59,925 --> 00:17:00,654
I'm not looking up.
368
00:17:00,654 --> 00:17:01,665
I'm looking right at you.
369
00:17:01,825 --> 00:17:04,755
So that's mainly what I
use a teleprompter for.
370
00:17:05,025 --> 00:17:08,045
What are your thoughts on like
teleprompters and things like
371
00:17:08,045 --> 00:17:09,784
that for people to, to use?
372
00:17:10,514 --> 00:17:14,435
I am such an advocate of teleprompters
and I get so much backlash because
373
00:17:14,435 --> 00:17:16,704
people are like, no, it's going
to make me sound like a robot.
374
00:17:16,704 --> 00:17:17,505
I don't want to do that.
375
00:17:18,345 --> 00:17:20,474
And I'm like, you haven't seen
the way I use a teleprompter.
376
00:17:20,864 --> 00:17:24,074
And first of all, I didn't know,
I don't know where you found this
377
00:17:24,175 --> 00:17:27,754
eye contact feature or strategy.
378
00:17:28,045 --> 00:17:31,645
It's something I came upon myself, but
I think it's kind of like, like fire was
379
00:17:31,645 --> 00:17:34,925
discovered kind of in multiple places
and I'm seeing it more frequently now.
380
00:17:34,925 --> 00:17:37,014
So I mean, what a hack, isn't it?
381
00:17:37,324 --> 00:17:39,715
It's great because I'm doing the
same thing so I can look right at
382
00:17:39,715 --> 00:17:41,264
you and like the rapport is there.
383
00:17:41,264 --> 00:17:42,355
I feel like I'm in the room with you.
384
00:17:43,125 --> 00:17:43,375
Yeah.
385
00:17:43,404 --> 00:17:43,764
That's much.
386
00:17:43,764 --> 00:17:44,375
And that's the thing.
387
00:17:44,375 --> 00:17:46,864
So it's like when, when I'm doing
interviews, it's like, I don't want
388
00:17:46,864 --> 00:17:49,464
to be looking at a different screen
and saying, Hey, how are you doing?
389
00:17:49,465 --> 00:17:53,704
It's like, you just don't, half
of our communication is by our
390
00:17:53,704 --> 00:17:55,714
gestures, by our nonverbal facial.
391
00:17:56,245 --> 00:17:57,304
It's all nonverbal.
392
00:17:57,364 --> 00:17:58,935
And it's like, so it's
very important to do that.
393
00:17:58,995 --> 00:17:59,415
Yeah.
394
00:17:59,425 --> 00:18:01,295
So, and there's a lot
of different ways to do
395
00:18:01,295 --> 00:18:01,695
it too.
396
00:18:01,695 --> 00:18:01,840
Totally.
397
00:18:01,840 --> 00:18:01,984
Totally.
398
00:18:01,985 --> 00:18:02,355
Totally.
399
00:18:02,375 --> 00:18:02,635
Totally.
400
00:18:02,645 --> 00:18:06,644
And, and I think a, first of all,
when you look at yourself with new
401
00:18:06,655 --> 00:18:08,995
lighting, You'll already feel better.
402
00:18:09,455 --> 00:18:12,215
Another thing that will make you
perform better is the teleprompter,
403
00:18:12,824 --> 00:18:14,435
but not in the traditional sense.
404
00:18:14,475 --> 00:18:18,594
Most teleprompters we're used to seeing
the words just constantly scroll and
405
00:18:18,594 --> 00:18:19,874
you can't seem to get ahead of it.
406
00:18:19,874 --> 00:18:20,494
You're behind it.
407
00:18:20,494 --> 00:18:24,344
You're, you're, you just, you people
fall into this sort of trance and
408
00:18:24,344 --> 00:18:27,505
they're just, you can see their eyes
kind of going around and they, it sucks.
409
00:18:27,824 --> 00:18:29,295
Of course, it's a bad experience for you.
410
00:18:29,525 --> 00:18:30,114
Bad for them.
411
00:18:30,625 --> 00:18:34,714
But what I use is a special
app that is voice dictated.
412
00:18:34,815 --> 00:18:36,444
So it only scrolls when you speak.
413
00:18:36,514 --> 00:18:37,924
And if you stop, it stops.
414
00:18:37,944 --> 00:18:41,005
You can breathe, you can drink, you
can go off script and come back.
415
00:18:41,344 --> 00:18:44,554
And that does 90 percent for most people.
416
00:18:44,654 --> 00:18:46,239
Just with that, they immediately.
417
00:18:46,250 --> 00:18:49,940
Um, turn on when they, when they
see the script instead of turn off.
418
00:18:50,540 --> 00:18:54,310
So the other step to that is
since it's voice dictated, it
419
00:18:54,310 --> 00:18:55,449
needs to be able to hear you.
420
00:18:55,889 --> 00:18:59,340
So usually your camera and your iPad
is usually an iPad is running it.
421
00:18:59,570 --> 00:19:02,689
It's too far away from you
and your iPad can't hear you.
422
00:19:02,860 --> 00:19:03,690
So we have a way.
423
00:19:03,990 --> 00:19:07,990
of wirelessly linking this microphone
to not only your camera, but splitting
424
00:19:07,990 --> 00:19:10,450
the signal to also go into your iPad.
425
00:19:10,640 --> 00:19:15,040
So that controls that teleprompter device
perfectly efficiently with no mistakes.
426
00:19:15,130 --> 00:19:20,489
So that's, that's why a man
like I took forever to figure
427
00:19:20,489 --> 00:19:21,809
out this shit for people.
428
00:19:21,809 --> 00:19:23,429
So they don't have to think about it.
429
00:19:23,509 --> 00:19:23,820
Yeah.
430
00:19:24,480 --> 00:19:27,510
Me, no, I'm going through
like nine different mixers and
431
00:19:27,510 --> 00:19:29,070
hooking shit up left and right.
432
00:19:29,080 --> 00:19:30,150
And it's like, yeah, it's not,
433
00:19:30,685 --> 00:19:32,034
And more power to you, dude.
434
00:19:32,784 --> 00:19:33,585
I was like that, too.
435
00:19:33,605 --> 00:19:36,455
You should have seen my room when I was
making the course, testing all this stuff.
436
00:19:37,339 --> 00:19:37,899
Just like that.
437
00:19:37,929 --> 00:19:43,569
And so the other thing that I always,
especially not, not only for content,
438
00:19:43,579 --> 00:19:47,869
like for online content and, and courses
and stuff, but especially for like
439
00:19:47,879 --> 00:19:55,439
podcasts, uh, any audio to me, audio
is as important, if not more important
440
00:19:55,439 --> 00:20:00,109
to the video, because I will, I noticed
notice myself, if I'm watching something.
441
00:20:01,064 --> 00:20:04,834
It might have a bad video quality
and I'll put up with it and
442
00:20:04,834 --> 00:20:06,214
I'll watch it and listen to it.
443
00:20:06,574 --> 00:20:10,754
But if it's got poor audio, I
turn that off almost immediately.
444
00:20:10,824 --> 00:20:14,564
And it's like, that is another big
thing that people don't realize.
445
00:20:14,564 --> 00:20:16,985
And again, the stuff that you
talk about in your course is
446
00:20:16,985 --> 00:20:19,594
like, audio is a big, a big deal.
447
00:20:19,594 --> 00:20:20,894
Audio really is a big deal.
448
00:20:21,114 --> 00:20:26,094
And interestingly, the way I
came at my creative freelance
449
00:20:26,094 --> 00:20:27,704
career was voiceover first.
450
00:20:28,084 --> 00:20:30,014
So I'm so.
451
00:20:30,774 --> 00:20:33,634
Tuned in to voices.
452
00:20:33,954 --> 00:20:37,314
It's like I, I listened to the
voice before I listened to the
453
00:20:37,314 --> 00:20:40,624
words in a way, if that makes sense.
454
00:20:40,684 --> 00:20:46,454
And I'm so used to hearing my own voice
being recorded and manipulating that sound
455
00:20:46,504 --> 00:20:52,054
with EQ and noise gates and compressors
and like getting, getting sound to work.
456
00:20:52,504 --> 00:20:57,864
So I know when I get it right and
it seems to make its way directly
457
00:20:57,864 --> 00:21:01,674
to my heart and the message is, is.
458
00:21:02,839 --> 00:21:05,949
Unfurled from that, when
there's good audio with no
459
00:21:05,949 --> 00:21:07,439
distractions, that's the thing.
460
00:21:07,439 --> 00:21:11,219
When you like good audio, you
shouldn't even notice, right?
461
00:21:11,289 --> 00:21:12,589
Bad audio distracts.
462
00:21:13,039 --> 00:21:16,319
So when the audio is perfect,
there's no distraction.
463
00:21:16,379 --> 00:21:20,069
There's no veil between the
message and your heart, your mind.
464
00:21:20,549 --> 00:21:24,329
So that's when I know, and people
know, everyone knows, everyone
465
00:21:24,329 --> 00:21:25,739
knows what good and bad audio is.
466
00:21:25,929 --> 00:21:27,509
If you can't tell, it's good.
467
00:21:28,154 --> 00:21:31,784
And people will complain if you have
bad audio, but they will not say
468
00:21:31,784 --> 00:21:32,924
anything if you have great audio.
469
00:21:33,134 --> 00:21:34,104
It's because they don't notice it.
470
00:21:34,134 --> 00:21:35,054
They don't, they don't see it.
471
00:21:35,534 --> 00:21:38,584
And there's so much, even again,
video and audio, but there's
472
00:21:38,584 --> 00:21:39,834
so much with like microphones.
473
00:21:39,944 --> 00:21:41,764
I mean, with you doing voiceover.
474
00:21:42,234 --> 00:21:45,124
There's just so many things
that I'm sure you go over.
475
00:21:45,144 --> 00:21:47,644
I know some of your course, but that
you go over in your course, but like
476
00:21:47,794 --> 00:21:51,914
your room, how you set your room up,
how you, you know, cause you get in
477
00:21:51,914 --> 00:21:54,824
some rooms with some mics and it'll
sound like you're in an echo chamber.
478
00:21:55,134 --> 00:21:58,744
Uh, you get in, you know, so you have
to be able to get with a pro like you
479
00:21:58,744 --> 00:22:01,984
that knows what, cause there, there
might be a mic that sounds pretty good.
480
00:22:02,184 --> 00:22:02,614
Perfect.
481
00:22:02,614 --> 00:22:05,214
You might be on one right now
that sounds absolutely fantastic.
482
00:22:05,494 --> 00:22:09,434
But if I took your same mic and I
brought it into my room, it might
483
00:22:09,434 --> 00:22:10,954
sound like crap with my voice.
484
00:22:11,344 --> 00:22:14,814
I mean, it's just so it's, it's, yeah,
you, you've got to, and unless you're
485
00:22:14,814 --> 00:22:19,994
going to spend like me, spend, waste,
invest, however you want to look at it,
486
00:22:20,404 --> 00:22:24,014
lots of money with, with microphones,
then it's, it's very hard to, you know,
487
00:22:24,014 --> 00:22:27,669
you, you, I would have been so much better
off if I would have just paid someone to
488
00:22:27,669 --> 00:22:29,709
come in and say, Hey, set this up for me.
489
00:22:29,939 --> 00:22:30,759
Look at my room.
490
00:22:30,759 --> 00:22:31,489
What do I need?
491
00:22:31,799 --> 00:22:35,099
Uh, so do you go into like any
of, uh, like acoustics for a
492
00:22:35,099 --> 00:22:36,419
room or anything like that?
493
00:22:36,419 --> 00:22:36,949
I know you do.
494
00:22:37,039 --> 00:22:37,579
So what?
495
00:22:38,334 --> 00:22:42,985
One of the things that I've noticed with
every one of your clients is the lighting
496
00:22:43,475 --> 00:22:49,995
and the backdrop and the sound is all
extremely clear and extremely good.
497
00:22:50,124 --> 00:22:52,725
You've got the, you know, the vignette
in the background you've got, but
498
00:22:52,735 --> 00:22:57,495
everyone that I've seen you, your before
and afters has a very, very good look.
499
00:22:57,495 --> 00:23:00,334
So I'm assuming you, you've worked
with people on their room as well.
500
00:23:00,985 --> 00:23:01,485
Yeah.
501
00:23:01,625 --> 00:23:04,635
Um, actually it doesn't take
much, just a few strategic moves.
502
00:23:04,695 --> 00:23:06,175
And again, I know.
503
00:23:06,599 --> 00:23:11,069
What a reasonable and resourceful
person would do what they
504
00:23:11,069 --> 00:23:12,439
would buy what they would do.
505
00:23:12,879 --> 00:23:17,329
So I wouldn't ask anyone to glue or
tape or drill anything into their walls.
506
00:23:17,419 --> 00:23:18,169
That's first of all.
507
00:23:18,679 --> 00:23:22,920
Um, honestly, what makes some of the
biggest difference is just a rug.
508
00:23:23,029 --> 00:23:23,924
Just a really cheap rug.
509
00:23:24,594 --> 00:23:26,834
Thick shaggy rug will do a lot.
510
00:23:27,014 --> 00:23:28,454
Um, also your mic choice.
511
00:23:28,674 --> 00:23:31,904
So most people, um, they wind
up with like that blue Yeti
512
00:23:32,204 --> 00:23:33,364
and I don't know how it got so,
513
00:23:35,774 --> 00:23:37,144
I don't know how it got so popular.
514
00:23:37,524 --> 00:23:38,014
I know dude.
515
00:23:38,054 --> 00:23:41,124
Cause like, honestly, in the right
conditions, it sounds fine, but,
516
00:23:41,524 --> 00:23:45,404
uh, it is a hyper or not a hyper,
it's a regular super cardioid mic.
517
00:23:45,454 --> 00:23:46,764
So that will pick up.
518
00:23:47,064 --> 00:23:49,254
Audio from 180 degrees around the grill.
519
00:23:49,544 --> 00:23:50,614
And so what do you think
that's going to do?
520
00:23:50,614 --> 00:23:52,994
It's going to hit again, a pickup
reverb and things from all over the
521
00:23:52,994 --> 00:23:56,154
place versus something like you have
a dynamic mic or mine, a shotgun
522
00:23:56,154 --> 00:23:58,174
mic, it's more unidirectional.
523
00:23:58,414 --> 00:24:00,064
So that just your microphone choice.
524
00:24:00,074 --> 00:24:02,514
And like, I don't know, dude,
lay a rug on the ground.
525
00:24:02,704 --> 00:24:05,234
Like it it's pretty common
sense, simple stuff.
526
00:24:05,624 --> 00:24:10,334
Um, if you can get with it and understand
the behavior of light and sound to a
527
00:24:10,334 --> 00:24:15,324
very simple, small extent, it's You'll
make some, a lot smarter choices.,
528
00:24:16,064 --> 00:24:18,204
I use this, this sure mic right here.
529
00:24:18,204 --> 00:24:21,594
Not because I, I don't necessarily
like the mic, but it's just convenient.
530
00:24:21,594 --> 00:24:22,224
It's easy.
531
00:24:22,294 --> 00:24:26,764
Uh, you know, again, I've got, you know,
a nice shotgun mic up here that I use,
532
00:24:26,764 --> 00:24:29,254
but I only use it for video when I don't
want it to be when I don't want it to be
533
00:24:29,254 --> 00:24:32,684
on screen, but that's not necessarily the
right thing to, I mean, I've, I've noticed
534
00:24:32,794 --> 00:24:37,364
some of your, your videos where a lot
of people are using the shotgun mic that
535
00:24:37,364 --> 00:24:39,494
mic actually sounds way better than this.
536
00:24:39,494 --> 00:24:39,804
Sure.
537
00:24:39,864 --> 00:24:43,904
The shers again, that's, uh, but
almost every podcaster you see
538
00:24:43,904 --> 00:24:45,264
has one of these damn, damn shers.
539
00:24:45,264 --> 00:24:46,864
And it's really not that
great of a microphone.
540
00:24:46,864 --> 00:24:51,284
I mean, it's, it's decent, but it's not,
yeah, it's not really a great microphone.
541
00:24:51,774 --> 00:24:56,944
So would, would like if, so you're
on your client, what are two or
542
00:24:56,944 --> 00:24:58,574
three things that you see right now?
543
00:24:58,984 --> 00:25:02,464
Move to my, uh, You know, move
to my shotgun mic, change my
544
00:25:02,464 --> 00:25:03,974
lighting, change my background.
545
00:25:04,084 --> 00:25:08,044
What are, what are a few things that just
looking at this saying, Sean, this is, you
546
00:25:08,044 --> 00:25:10,764
know, you could do some improvement here.
547
00:25:11,364 --> 00:25:11,764
Okay.
548
00:25:11,914 --> 00:25:15,424
Is your question about outer
appearance or efficiency?
549
00:25:16,454 --> 00:25:17,114
Outer appearance.
550
00:25:17,144 --> 00:25:17,584
Outer appearance.
551
00:25:18,064 --> 00:25:18,884
I'm never efficient.
552
00:25:19,824 --> 00:25:20,804
Well, okay.
553
00:25:20,804 --> 00:25:21,874
We'll get to that another time then.
554
00:25:22,484 --> 00:25:24,474
That's, that's just a private
call between you and me.
555
00:25:25,074 --> 00:25:28,189
First of all, I think your 7b
Um, I think it sounds great.
556
00:25:28,189 --> 00:25:30,769
I think that is actually one of the
best sounding mics on the market.
557
00:25:30,889 --> 00:25:32,489
Um, what's that over your head?
558
00:25:32,499 --> 00:25:33,569
The 416?
559
00:25:33,569 --> 00:25:33,989
Yeah, it's a
560
00:25:33,989 --> 00:25:34,509
416.
561
00:25:34,559 --> 00:25:34,989
Okay.
562
00:25:35,589 --> 00:25:36,529
Which is a fantastic mic.
563
00:25:36,529 --> 00:25:36,999
I love the mic.
564
00:25:36,999 --> 00:25:40,349
Yeah, actually that's the second
most common mic used in voiceover.
565
00:25:40,399 --> 00:25:41,809
So it sounds great on the voice.
566
00:25:42,159 --> 00:25:44,739
Um, I actually do it wrong.
567
00:25:44,859 --> 00:25:46,979
People yell at me because
I have my shotgun.
568
00:25:47,699 --> 00:25:48,839
on screen in front of me.
569
00:25:49,139 --> 00:25:50,859
And it's actually completely wireless.
570
00:25:50,870 --> 00:25:51,659
So that's one thing.
571
00:25:51,879 --> 00:25:53,239
And it's being hidden by this plant.
572
00:25:53,250 --> 00:25:56,230
So even if you did give me a dig
for having the mic on screen,
573
00:25:56,230 --> 00:25:57,350
well, you can't even see it.
574
00:25:57,839 --> 00:26:02,177
So your mic, I think any mic that's
literally any microphone at all
575
00:26:02,177 --> 00:26:06,189
will sound 10 times better if you
just get it closer to your mouth.
576
00:26:06,639 --> 00:26:10,024
Um, the seven B I can tell that's
probably a good distance from you.
577
00:26:10,024 --> 00:26:12,674
You want it two to four inches,
maybe two to three inches
578
00:26:12,674 --> 00:26:14,394
from the corner of your mouth.
579
00:26:14,554 --> 00:26:16,104
And I see you have it
placed off to the side.
580
00:26:16,154 --> 00:26:17,074
That's exactly right.
581
00:26:17,074 --> 00:26:21,084
So we don't get plosives and
annoying stuff about your image.
582
00:26:21,124 --> 00:26:26,434
If I can take a good look, I think your
lighting is a little bit undecided.
583
00:26:27,174 --> 00:26:28,544
It's not very deliberate.
584
00:26:29,284 --> 00:26:33,624
I think your key light is above
you to your left slightly.
585
00:26:34,645 --> 00:26:34,985
Correct?
586
00:26:36,004 --> 00:26:36,264
Yeah.
587
00:26:36,384 --> 00:26:36,744
I think.
588
00:26:36,744 --> 00:26:38,885
Do you have a fill light operating on you?
589
00:26:39,954 --> 00:26:40,314
Uh, yeah.
590
00:26:40,314 --> 00:26:44,385
So I have an above light and then I,
I've got two, uh, two lights coming in.
591
00:26:45,284 --> 00:26:49,214
I'd like to see what happens if you
kill the fill light on your left side.
592
00:26:50,214 --> 00:26:51,054
Can you do that right now?
593
00:26:51,194 --> 00:26:51,754
On my left side?
594
00:26:51,755 --> 00:26:53,134
Yeah.
595
00:26:53,614 --> 00:26:54,304
Oh, absolutely.
596
00:26:54,304 --> 00:26:59,484
That's what the, so if I go
here, I can, let me pull this up.
597
00:26:59,484 --> 00:26:59,704
Oop.
598
00:26:59,744 --> 00:27:00,634
I killed both of them.
599
00:27:01,584 --> 00:27:03,414
I do want to see them at some point.
600
00:27:04,944 --> 00:27:05,254
Yeah.
601
00:27:05,254 --> 00:27:07,185
For some reason they're tied together.
602
00:27:07,244 --> 00:27:08,664
Don't know why Amarand
603
00:27:08,664 --> 00:27:09,054
system?
604
00:27:09,404 --> 00:27:09,874
Uh, no.
605
00:27:10,074 --> 00:27:10,324
Okay.
606
00:27:10,324 --> 00:27:10,464
No.
607
00:27:10,464 --> 00:27:12,234
So these are just little Elgato lights.
608
00:27:12,264 --> 00:27:13,044
Oh, the Elgato.
609
00:27:13,064 --> 00:27:13,394
Okay.
610
00:27:13,394 --> 00:27:14,274
So it's over wifi.
611
00:27:14,784 --> 00:27:15,674
Amarand is Bluetooth.
612
00:27:16,024 --> 00:27:16,514
Actually.
613
00:27:17,120 --> 00:27:19,759
What you have here is
definitely more dramatic.
614
00:27:20,970 --> 00:27:22,129
You just turned off your,
615
00:27:24,449 --> 00:27:25,499
so you have three lights on you.
616
00:27:26,580 --> 00:27:26,879
Yes.
617
00:27:26,909 --> 00:27:27,279
Above.
618
00:27:27,279 --> 00:27:27,899
And then two.
619
00:27:27,999 --> 00:27:30,169
So I can, I can adjust,
you know, the brightness.
620
00:27:30,879 --> 00:27:33,919
So your, your main key
light is directly above you.
621
00:27:35,060 --> 00:27:35,409
Yes.
622
00:27:35,419 --> 00:27:36,989
So I've got one light directly above me.
623
00:27:37,040 --> 00:27:38,260
I see that's butterfly style.
624
00:27:38,689 --> 00:27:40,689
So I love butterfly lighting.
625
00:27:40,780 --> 00:27:43,899
It's just sometimes kind of a pain
because you have to rig something.
626
00:27:43,899 --> 00:27:44,020
Yeah.
627
00:27:44,020 --> 00:27:44,027
Yeah.
628
00:27:44,027 --> 00:27:44,034
Yeah.
629
00:27:44,324 --> 00:27:46,614
overhead versus off to the side.
630
00:27:46,974 --> 00:27:49,144
Um, and like a regular
boom stand would do that.
631
00:27:49,144 --> 00:27:51,544
But, I mean, it's in the course,
but I wouldn't rec, I wouldn't
632
00:27:51,574 --> 00:27:53,474
ask anyone to do that standard.
633
00:27:53,905 --> 00:27:54,725
Um, right.
634
00:27:54,735 --> 00:27:58,814
So your shadows, if you killed the
fill lights, your shadows are going
635
00:27:58,814 --> 00:28:00,754
to wind up kind of under your cheek.
636
00:28:00,814 --> 00:28:04,114
Under your chin on both sides evenly
because I love that butterfly look.
637
00:28:04,114 --> 00:28:07,604
It's dramatic, really pulls all
the attention onto you and centers
638
00:28:07,604 --> 00:28:08,594
it in the middle of the screen.
639
00:28:08,654 --> 00:28:09,164
It's beautiful.
640
00:28:09,604 --> 00:28:13,215
So I think actually what I'd like
to see is just both fill lights
641
00:28:13,254 --> 00:28:18,034
on, but very low, maybe like 10
percent and it's all relative.
642
00:28:18,035 --> 00:28:19,599
So I don't know what 10
percent looks like, but.
643
00:28:20,929 --> 00:28:21,189
Yeah.
644
00:28:21,219 --> 00:28:22,439
So I can do, uh.
645
00:28:23,229 --> 00:28:25,310
Cause I think the issue you had
before is you were filling all
646
00:28:25,310 --> 00:28:29,530
the shadows, but shadows show
all the detail and topography.
647
00:28:29,530 --> 00:28:30,790
They show the shape of your face.
648
00:28:32,219 --> 00:28:35,429
See that already already.
649
00:28:35,920 --> 00:28:40,100
I think you're, I think you
want a low key background.
650
00:28:40,239 --> 00:28:41,869
I don't think you want
that to be too bright.
651
00:28:41,869 --> 00:28:42,219
Right.
652
00:28:42,330 --> 00:28:43,320
If I'm not mistaken.
653
00:28:43,320 --> 00:28:43,649
Right.
654
00:28:43,969 --> 00:28:46,709
So I think the point at
where it's at now is cool.
655
00:28:46,749 --> 00:28:48,080
Otherwise I would say, raise your ISO.
656
00:28:48,925 --> 00:28:51,384
And maybe, maybe keep your
key light where it's at.
657
00:28:51,784 --> 00:28:52,735
I think you look balanced.
658
00:28:52,735 --> 00:28:54,504
I think you overall look a little low key.
659
00:28:54,774 --> 00:28:57,184
I think your key light could come
up a little bit if you wanted to
660
00:28:57,184 --> 00:28:58,344
pop off your background a bit.?
661
00:28:59,129 --> 00:29:02,290
No, see that's what I might see
this I might actually end up
662
00:29:02,290 --> 00:29:03,400
getting some new toys out of this.
663
00:29:03,620 --> 00:29:04,390
Oh, oh, no.
664
00:29:04,499 --> 00:29:04,979
Oh, no.
665
00:29:05,139 --> 00:29:06,540
I'd have to take it take a weekend
666
00:29:09,490 --> 00:29:14,180
Yeah mess around over there, okay,
so Yeah, get a varipole and you would
667
00:29:14,290 --> 00:29:17,855
stick that Like, it's kind of like,
you know, the shower curtain rods
668
00:29:17,905 --> 00:29:19,445
that just kind of twist in the walls.
669
00:29:20,555 --> 00:29:23,325
So that would run across your
entire ceiling and then you can
670
00:29:23,325 --> 00:29:24,945
put a hair light behind you.
671
00:29:25,155 --> 00:29:27,295
I wouldn't recommend it off to
the side, like with a key light.
672
00:29:27,305 --> 00:29:28,245
You see how my edge light.
673
00:29:28,650 --> 00:29:30,060
It's kind of off to the side, right?
674
00:29:30,110 --> 00:29:32,360
Since you have butterfly lighting
in front of you, I recommend
675
00:29:32,360 --> 00:29:33,340
putting it right behind you.
676
00:29:33,340 --> 00:29:36,460
So it shines on the back of your head
and both of your shoulders and just
677
00:29:36,470 --> 00:29:38,190
perfectly trims you off the background.
678
00:29:38,510 --> 00:29:40,040
That would make you look like nice.
679
00:29:40,100 --> 00:29:42,380
You'd look like super saying
you'd look like superhero.
680
00:29:42,950 --> 00:29:44,690
It would really pop you off, trim you out.
681
00:29:44,830 --> 00:29:45,820
See this trims me out.
682
00:29:45,840 --> 00:29:46,150
Wow.
683
00:29:46,150 --> 00:29:46,289
Wow.
684
00:29:46,780 --> 00:29:47,800
It would get you everywhere.
685
00:29:47,800 --> 00:29:48,310
Wow.
686
00:29:48,320 --> 00:29:49,800
I think that makes perfect sense.
687
00:29:49,970 --> 00:29:51,660
I think you should also
kind of make sense.
688
00:29:51,840 --> 00:29:53,240
Sean, I want you closer to me.
689
00:29:54,000 --> 00:29:55,330
I think this is a lot more personable.
690
00:29:55,830 --> 00:29:59,000
Also your background, what,
what F stop are you at?
691
00:29:59,790 --> 00:30:00,270
A 4.5.
692
00:30:00,420 --> 00:30:00,710
Yeah.
693
00:30:00,710 --> 00:30:01,070
4.5.
694
00:30:01,070 --> 00:30:04,845
I think I'm on like a 4.5 and the lens
goes down to like a 2.8, so I could
695
00:30:04,845 --> 00:30:07,995
really get it down to, uh, which too much.
696
00:30:07,995 --> 00:30:10,095
I mean, that's like, no, almost
like a blurred background.
697
00:30:10,095 --> 00:30:10,725
I'm on 1.8.
698
00:30:10,725 --> 00:30:11,295
Don't you think that'd be
699
00:30:12,285 --> 00:30:12,615
Wow.
700
00:30:12,615 --> 00:30:14,805
Because I have a, a, you
have a Zoom lens right?
701
00:30:15,665 --> 00:30:15,905
Yeah.
702
00:30:15,965 --> 00:30:18,685
I'd get a prime, figure out your
favorite focal length, and then
703
00:30:18,685 --> 00:30:19,525
buy the prime version of it.
704
00:30:19,525 --> 00:30:21,365
And just do, do the prime version of it.
705
00:30:21,415 --> 00:30:23,395
I'm going to have to, I've
got a few prime lenses too.
706
00:30:24,205 --> 00:30:25,065
I'll have to play around with that.
707
00:30:25,065 --> 00:30:26,415
See, this is, this is fantastic.
708
00:30:26,585 --> 00:30:30,055
And so when you're, when you're working
with people and you're, you're doing this,
709
00:30:30,205 --> 00:30:34,065
you literally would have saved me hours.
710
00:30:35,160 --> 00:30:40,040
Fiddle battling around wasting time trying
to do different lights and not, but here's
711
00:30:40,040 --> 00:30:41,380
the thing, you know, what to look for.
712
00:30:41,500 --> 00:30:43,920
I would have never even looked
at, Oh, maybe I should put a light
713
00:30:43,920 --> 00:30:47,490
behind me showing down to do the
shoulders, do the, do the hair.
714
00:30:47,520 --> 00:30:48,890
I would have never even looked at that.
715
00:30:49,180 --> 00:30:52,330
So it's not even just fiddle battling
around for hours, but you know
716
00:30:52,330 --> 00:30:56,180
where to, you know, where to tap the
hammer to get the, to get the fix.
717
00:30:56,240 --> 00:30:56,750
Because it's a
718
00:30:56,750 --> 00:30:57,480
puzzle, dude.
719
00:30:57,520 --> 00:31:00,630
I like puzzles and it's visual.
720
00:31:00,800 --> 00:31:03,460
And I can, I, I mean, it.
721
00:31:03,820 --> 00:31:07,320
It's not only that I like
to solve this puzzle for one
722
00:31:07,320 --> 00:31:09,370
person, I also like systems.
723
00:31:09,590 --> 00:31:13,070
Like, I'm an artist, I'm a creative,
I channel, I splatterpaint,
724
00:31:13,230 --> 00:31:14,490
but sometimes I architect.
725
00:31:14,995 --> 00:31:18,725
So the solution that I came up with
is something that works for everyone.
726
00:31:18,855 --> 00:31:20,325
And there are contingencies in there.
727
00:31:20,515 --> 00:31:21,895
Well, this doesn't work for me.
728
00:31:21,895 --> 00:31:24,635
My room is not that big and
this and that I considered,
729
00:31:24,855 --> 00:31:27,095
dude, I considered everything.
730
00:31:27,605 --> 00:31:30,525
I know every FAQ I've gotten at all.
731
00:31:30,855 --> 00:31:32,325
I've over a thousand members.
732
00:31:32,435 --> 00:31:33,565
I've heard all the questions.
733
00:31:33,595 --> 00:31:34,675
We have all the results.
734
00:31:34,955 --> 00:31:39,885
So that's why I enjoyed creating
a system that works for everyone.
735
00:31:40,125 --> 00:31:43,685
It's something that's like, I like
to say I took a creative process and
736
00:31:43,685 --> 00:31:45,315
turned it into a standardized process.
737
00:31:45,755 --> 00:31:49,805
Because as much as I love loose ends
and open borders and just kind of
738
00:31:49,805 --> 00:31:54,125
playing around with paints, I also
like structure and I like being able to
739
00:31:54,165 --> 00:31:55,805
produce repeatable results for people.
740
00:31:56,015 --> 00:31:57,755
I'd like two rains
happening at the same time.
741
00:31:58,015 --> 00:31:58,445
It's kind of fun.
742
00:31:58,905 --> 00:32:01,905
And I think that's, you know, one of the
things you said is very important when
743
00:32:01,905 --> 00:32:04,055
you find someone who does good course.
744
00:32:04,065 --> 00:32:06,925
So if you're listening right now and
you're looking at doing a course, you're
745
00:32:06,925 --> 00:32:12,565
looking at producing something, uh, like
what he's done, know what you're doing.
746
00:32:12,575 --> 00:32:18,215
It's like you've spent so much time
on your course and doing that and
747
00:32:18,215 --> 00:32:21,345
prepping for it and making sure
that the right stuff is in there,
748
00:32:21,735 --> 00:32:24,115
that that is what saves people time.
749
00:32:24,335 --> 00:32:26,495
That is what helps people
out is you knowing.
750
00:32:27,270 --> 00:32:32,790
Down to every nut and bolt what the best
solution is for any situation So that's
751
00:32:32,790 --> 00:32:37,850
where the value comes from on any of
these courses is when you can really if
752
00:32:37,850 --> 00:32:42,500
you get if you get a course With someone
that is very reputable that is good You
753
00:32:42,500 --> 00:32:45,630
will no doubt save tons of time and money
754
00:32:45,910 --> 00:32:50,565
because you've done the work Thank you
for recognizing and highlighting that
755
00:32:50,615 --> 00:32:53,955
because I don't think I've ever said
this on record because it's thankless
756
00:32:53,955 --> 00:32:58,385
and no one really cares, but I spent
nine months making that course full time.
757
00:32:59,055 --> 00:33:05,455
I spent three months just scripting
the information, 90, 000 words, which
758
00:33:05,455 --> 00:33:08,805
is like a book and a half and the
table of contents and making sure
759
00:33:08,805 --> 00:33:12,415
that the information is presented
in the right order in the right way.
760
00:33:12,595 --> 00:33:17,085
And every sentence is such a good
sentence that you only need to hear
761
00:33:17,085 --> 00:33:19,035
it once in a five minute video.
762
00:33:19,345 --> 00:33:19,835
Thank you.
763
00:33:19,835 --> 00:33:20,405
I understand.
764
00:33:20,405 --> 00:33:21,035
Now move on.
765
00:33:22,045 --> 00:33:28,135
I took nine months to make
a three day course for you.
766
00:33:29,425 --> 00:33:30,875
And it shows, but here's the thing.
767
00:33:30,975 --> 00:33:31,945
Here's the thing that shows.
768
00:33:31,985 --> 00:33:35,945
So not only does your course have
longevity, but everyone I've seen,
769
00:33:36,010 --> 00:33:39,050
And people listening right now,
we're going to have everything in the
770
00:33:39,050 --> 00:33:40,290
show notes for you to go up there.
771
00:33:40,290 --> 00:33:42,040
But it's, uh, onscreen authority.
772
00:33:42,230 --> 00:33:44,260
com and you've got some free,
you know, you've got a free
773
00:33:44,260 --> 00:33:47,660
thing for a little tutorial for
people to, to go through as well.
774
00:33:47,660 --> 00:33:50,820
We'll again, we'll put all these links
in the show notes, but it shows the
775
00:33:50,830 --> 00:33:54,520
work that you put in absolutely shows
because you'll see the people that are
776
00:33:54,540 --> 00:33:57,800
on there that have done your course
that have done what you've recommended.
777
00:33:58,460 --> 00:34:00,320
It is literally like amateur hour.
778
00:34:00,715 --> 00:34:01,715
Compared to pro hour.
779
00:34:01,835 --> 00:34:07,005
I mean, you can tell immediately that
they have really upped their game for
780
00:34:07,005 --> 00:34:08,825
their courses, for their online content.
781
00:34:09,175 --> 00:34:11,005
And I don't think they
spent that much time.
782
00:34:11,165 --> 00:34:13,455
I mean, I don't, you've, you've
got the system down to where
783
00:34:13,455 --> 00:34:15,495
they can do that within a week.
784
00:34:15,555 --> 00:34:18,955
You know, they can do the, get the
stuff, do the week, maybe set, set a
785
00:34:18,955 --> 00:34:22,885
few things up, but it's, you've got it
down to where you can help people very
786
00:34:22,885 --> 00:34:24,945
quickly get to looking professional.
787
00:34:25,510 --> 00:34:29,040
I think if you meet me in the
middle and you watch everything and
788
00:34:29,040 --> 00:34:33,330
you're decently intelligent and can
follow instructions, like our friend
789
00:34:33,330 --> 00:34:35,120
Doug, Doug did it in three days.
790
00:34:35,120 --> 00:34:39,430
Like I said, three work days and he
doesn't understand cameras, still doesn't
791
00:34:39,430 --> 00:34:45,160
understand cameras and he looks like a
boss because I created that system and he,
792
00:34:45,290 --> 00:34:48,880
he tucked his ego away and went through
my system and then came out the other end.
793
00:34:49,095 --> 00:34:50,875
with exactly the result that I promised.
794
00:34:51,275 --> 00:34:53,155
And I love to see that.
795
00:34:53,225 --> 00:34:57,005
I love, like a, like a chef loves
watching people eat their meals.
796
00:34:57,325 --> 00:35:00,015
I love watching people go through
my process and coming out and
797
00:35:00,015 --> 00:35:01,235
saying, Hey, you were right.
798
00:35:01,235 --> 00:35:02,005
I'm like, I know.,
799
00:35:02,890 --> 00:35:06,840
That's the beautiful thing of why
I like having other creators on the
800
00:35:06,850 --> 00:35:12,050
podcast is because it is, it's a,
for most of us that do these courses.
801
00:35:12,520 --> 00:35:12,810
Sure.
802
00:35:12,810 --> 00:35:13,580
We want to make money.
803
00:35:13,590 --> 00:35:13,830
Sure.
804
00:35:13,830 --> 00:35:16,000
That's, that's, we're in
business to make money.
805
00:35:16,955 --> 00:35:18,395
There are children at the same time.
806
00:35:18,505 --> 00:35:19,395
It's like they are.
807
00:35:19,405 --> 00:35:19,885
They are.
808
00:35:19,915 --> 00:35:21,235
Our courses are a part of us.
809
00:35:21,295 --> 00:35:24,325
It's not something you didn't just go
throw this together to go make some money.
810
00:35:24,875 --> 00:35:26,215
This is part of you.
811
00:35:26,275 --> 00:35:29,895
Part of what's taken you years
and years to learn and understand.
812
00:35:30,715 --> 00:35:31,585
It's part of you.
813
00:35:31,585 --> 00:35:34,125
It's not, it's not just some
whimsical thing that you said, Hey,
814
00:35:34,125 --> 00:35:35,355
yeah, I'm going to do this course.
815
00:35:35,685 --> 00:35:38,735
You know what I tell people
now I'm not a businessman.
816
00:35:39,275 --> 00:35:39,905
I'm an artist.
817
00:35:41,660 --> 00:35:43,110
It doesn't make a difference.
818
00:35:43,370 --> 00:35:44,090
I'm just going to do work.
819
00:35:44,580 --> 00:35:45,460
I'm going to do great work.
820
00:35:45,520 --> 00:35:45,710
Yeah,
821
00:35:45,900 --> 00:35:46,520
that's all I got.
822
00:35:46,660 --> 00:35:47,980
And you're creating, you're creating.
823
00:35:47,980 --> 00:35:51,910
So to me, if you're creating and
you're being creative, you're not just
824
00:35:51,910 --> 00:35:54,370
creating the same shit that someone else
has done, but you're being creative.
825
00:35:54,380 --> 00:35:58,510
That is being, to me, as being an artist,
you're not copying other people's art.
826
00:35:58,790 --> 00:35:59,830
You're being creative.
827
00:35:59,830 --> 00:36:02,650
You're looking at that and you're
being, you know, that creativity is
828
00:36:02,650 --> 00:36:05,630
what shows that that's really what
makes all of our stuff different
829
00:36:05,640 --> 00:36:06,970
is the creativity that we use.
830
00:36:06,970 --> 00:36:10,200
And again, coming from an artist
background, it's absolutely.
831
00:36:10,615 --> 00:36:14,504
Yeah.
832
00:36:14,505 --> 00:36:17,065
I think a lot of artists will
tell you, it's like, I'm not
833
00:36:17,065 --> 00:36:18,335
even making the work, man.
834
00:36:18,395 --> 00:36:23,265
I'm just stepping aside and doing my
best to channel what needs to be there.
835
00:36:23,455 --> 00:36:27,415
It's like when Michelangelo set
David free from the marble, right?
836
00:36:28,105 --> 00:36:30,005
He was already there and
he just got out of the way.
837
00:36:31,195 --> 00:36:35,545
Not to compare myself to Michelangelo,
but same, same kind of concept.
838
00:36:35,805 --> 00:36:39,005
I just, I just want to make something
great and get myself out of the way
839
00:36:39,865 --> 00:36:45,025
And I truly want to thank you, Jason, for
coming on the show to give us, helping me.
840
00:36:45,425 --> 00:36:48,055
You know, increase my, you know,
increase the way I'm going to
841
00:36:48,055 --> 00:36:49,355
look the way I'm going to show up.
842
00:36:49,885 --> 00:36:53,465
Thank you for your great questions
and, and highlighting me and helping me
843
00:36:53,465 --> 00:36:55,025
make some discoveries about myself too.
844
00:36:55,255 --> 00:36:56,545
This has been a great experience.
845
00:36:56,545 --> 00:36:57,595
Thank you so much for having me on.

Jason Belisha
CEO
Jason began his life as an artist, actor and musician. As it turns out, the mindset, skills and ethics required for a career in the arts are uniquely transferrable to entrepreneurship. Jason is now an online course creator and digital marketing consultant living in Austin, TX.