McCall Jones

Charisma for Entrepreneurs

Meet McCall Jones, the genius behind Charisma Hacking and our extraordinary guest on this week’s Thinking Big Podcast. McCall has cracked the code on how entrepreneurs can captivate their audiences and turn them into raving superfans, using proven Hollywood tactics. Think about it—what if your audience didn’t just notice you, but couldn’t stop talking about you and then, oh yeah, compulsively bought from you? That’s Charisma Hacking in action.

McCall’s journey into the world of charisma started early. At just 8 years old, she was singing her heart out to crowds of tens of thousands and shining on screen in films like Disney’s High School Musical 2. Over the years, she became obsessed with the psychology behind what makes actors and directors utterly magnetic—and started cataloging their secrets like a charisma scientist. Spoiler: she didn’t just catalog them, she turned them into actionable systems anyone can use.

Here’s the secret: Charisma Hacking isn’t about being someone you’re not. It’s about amplifying you—your quirks, your personality, your vibe. Whether you’ve got Gary Vee’s intensity, Brené Brown’s warmth, Russell Brunson’s energy, or Dave Ramsey’s no-nonsense clarity, McCall shows you how to unleash the best parts of yourself to connect authentically and build a rabid fan base.

And let’s talk results: her clients have boosted their YouTube watch times by a jaw-dropping 242%, tripled revenue, and seen Facebook ad click-through rates soar 20x. But the best part? They’ve finally found a way to connect deeply with their audience while staying true to who they are.

This conversation is going to shake up how you think about your presence, your message, and your connection to your audience. Get ready to take some notes—you’ll need them!