Feb. 24, 2025

How to Attract Your Dream Customers and Turn Them Into Raving Fans

In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer.

This Episode Is Sponsored By The Inner Circle Mastermind

Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer.

👉 Are you struggling to get the right leads?
👉 Spending money on ads but seeing no results?
👉 Feeling stuck because your audience isn’t engaging?

The problem isn’t your product. It’s that your message isn’t reaching the right people. Without a crystal-clear buyer persona, every marketing effort is like throwing darts in the dark—hoping something sticks. Hope is NOT a strategy.

In this episode, I’m breaking down:
✅ Why defining your dream customer is a game-changer.
✅ The biggest mistakes business owners make when marketing.
✅ How to craft messaging that speaks directly to the right people.
✅ How I use AI to generate laser-focused customer personas.
✅ A free AI-powered resource that will help you build your customer persona today!

If you’re tired of marketing that feels like guesswork and want a proven, effective way to build an audience that actually converts—this episode is for you.

🎧 Tune in now and take the first step toward marketing that actually works!

 

🔑 Key Takeaways

1️⃣ You can’t sell to everyone. If your message is too broad, it resonates with no one.
2️⃣ A well-defined customer persona = higher sales & engagement. Speak to their exact pain points.
3️⃣ Emotions drive decisions. Understanding frustration, overwhelm, and hope makes your message powerful.
4️⃣ Your dream customer already exists. You just need to attract them with the right messaging.
5️⃣ AI tools can simplify the process. Use my free resource to build a clear, actionable customer persona.

 

🛠 Resources Mentioned in This Episode

🚀 Want a foolproof way to create a dream customer persona? I’ve got a FREE AI-powered tool for you right here!  Ultimate Customer Persona Generator – A free AI-powered tool that helps you define your ideal customer.
📌 The Ultimate List-Building Blueprint – A step-by-step framework to grow a highly engaged email list.
📌 Books Mentioned: "DotCom Secrets" & "Atomic Habits" – Must-reads for digital entrepreneurs.

 

💡 FAQ

Q: What’s the biggest mistake people make in marketing?
A: Not knowing exactly who they’re speaking to. If your messaging is too broad, it doesn’t resonate.

Q: How do I know if my customer persona is accurate?
A: Test your messaging. If you start attracting the right audience, you’re on the right track.

Q: Does email marketing still work?
A: Yes! It’s still one of the highest-converting strategies—when done right.

Q: How long does it take to define my ideal customer?
A: With the right framework, you can create a powerful customer persona in under an hour.

Q: Where can I get your free customer persona generator?
A: Check out the show notes for the link!


🔥 Connect with Sean Osborn at Thinking Big Coaching

🌍 Website
📷 Instagram
📘 Facebook

🎙 Loved this episode? Leave a review on iTunes! It helps more people find the podcast and learn how to think BIG.

 

Transcript
1
00:00:00,033 --> 00:00:01,200
What's up everyone?

2
00:00:01,200 --> 00:00:05,633
Welcome back to the Thinking Big Podcast,
the show where we don't just dream

3
00:00:05,633 --> 00:00:07,066
about growing our businesses.

4
00:00:07,066 --> 00:00:09,966
We take massive action and make it happen.

5
00:00:09,966 --> 00:00:13,400
I'm your host, Sean Osborne,
and today we are diving into one

6
00:00:13,400 --> 00:00:16,766
of the most critical elements
in building a thriving online community

7
00:00:16,900 --> 00:00:19,933
an email list, an audience,
whatever it is that you're doing that

8
00:00:19,933 --> 00:00:22,933
drives engagement and sales.

9
00:00:23,666 --> 00:00:25,066
All right. Well, welcome back.

10
00:00:25,066 --> 00:00:27,566
And let me cut straight to the chase.

11
00:00:27,566 --> 00:00:31,700
If you are struggling
to get sales engagement or even the right

12
00:00:31,700 --> 00:00:35,500
kind of leads for your business,
I've got one crucial question for you.

13
00:00:36,166 --> 00:00:39,533
Do you actually know who
your dream customer is?

14
00:00:40,200 --> 00:00:42,566
I'm talking about knowing them intimately.

15
00:00:42,566 --> 00:00:46,533
Their wants, their fears, their struggles,
their big hopes for the future.

16
00:00:47,200 --> 00:00:48,466
And here's the deal.

17
00:00:48,466 --> 00:00:51,466
Without a crystal clear buyer's persona,

18
00:00:51,533 --> 00:00:54,933
every marketing dollar you spend
is like throwing darts in the dark.

19
00:00:55,300 --> 00:00:57,333
You are hoping something sticks.

20
00:00:57,333 --> 00:01:01,800
Hoping is probably the most used and least
effective strategy there is.

21
00:01:02,233 --> 00:01:05,466
So today
we are breaking the cycle of guesswork.

22
00:01:05,833 --> 00:01:07,200
I'm going to walk you through

23
00:01:07,200 --> 00:01:10,500
why defining your dream
customer is a total game changer.

24
00:01:10,666 --> 00:01:14,366
How to do it, and how it transforms
your marketing from a chore

25
00:01:14,400 --> 00:01:17,400
to a rewarding and even a fun process.

26
00:01:17,433 --> 00:01:21,866
And hey, stick around to the end because
I've got a little surprise for you.

27
00:01:21,900 --> 00:01:25,733
I've got a little resource for you
that that'll take all of the stuff

28
00:01:25,733 --> 00:01:28,500
that we're talking about
and make it super actionable for you.

29
00:01:28,500 --> 00:01:34,200
It is a free AI prompt that I designed
that will do all of this for you, but

30
00:01:34,200 --> 00:01:37,700
it will be much more powerful if you know
why it's doing what it's doing.

31
00:01:37,700 --> 00:01:42,300
So stick around and listen up for today,
and let's dive in and set the stage.

32
00:01:42,900 --> 00:01:45,800
If you don't define your ideal perfect

33
00:01:45,800 --> 00:01:48,800
customer, your marketing message
ends up being vague.

34
00:01:49,200 --> 00:01:50,833
A waste of time and money.

35
00:01:50,833 --> 00:01:53,400
You know you're barking up the wrong tree.

36
00:01:53,400 --> 00:01:58,366
When I first start working with people,
this is the biggest problem I see.

37
00:01:58,400 --> 00:02:01,666
Hands down,
they think their stuff is for everyone.

38
00:02:01,966 --> 00:02:05,800
When you try to talk to everybody,
you are actually resonating with nobody.

39
00:02:05,800 --> 00:02:08,666
And that leads to a chain
reaction of things.

40
00:02:08,666 --> 00:02:11,333
Number one,
you attract the wrong audience.

41
00:02:11,333 --> 00:02:15,366
If your message isn't honed
in, you'll spend time and money

42
00:02:15,400 --> 00:02:18,400
talking to folks who aren't
really interested in what you sell

43
00:02:18,700 --> 00:02:21,700
or who don't even need
what you have to offer.

44
00:02:21,866 --> 00:02:23,733
Your sales suffer.

45
00:02:23,733 --> 00:02:27,200
People won't buy
if they don't feel seen or heard.

46
00:02:27,300 --> 00:02:29,433
They need to know that your product

47
00:02:29,433 --> 00:02:32,733
and service
speaks directly to their exact problems.

48
00:02:33,300 --> 00:02:34,633
It leads to burnout

49
00:02:34,633 --> 00:02:38,966
because you are hustling to convert people
who aren't a good fit for you.

50
00:02:39,000 --> 00:02:42,000
You are spinning your wheels
and that is exhausting.

51
00:02:42,533 --> 00:02:44,100
So let's flip the script.

52
00:02:44,100 --> 00:02:48,733
Because when you do understand your dream
customer, something magical happens.

53
00:02:49,400 --> 00:02:50,800
Your content resonates.

54
00:02:50,800 --> 00:02:52,166
You know, people feel that you're

55
00:02:52,166 --> 00:02:55,566
speaking directly to them
and that creates a connection.

56
00:02:56,233 --> 00:02:58,500
Your ads convert when you do ads.

57
00:02:58,500 --> 00:03:01,600
Your ads become hyper
targeted and land in front of the people

58
00:03:01,600 --> 00:03:04,600
who truly want to have what it is
you offer.

59
00:03:04,933 --> 00:03:06,166
Your sales increase

60
00:03:06,166 --> 00:03:09,600
because the right people see your offer
as the perfect solution.

61
00:03:09,900 --> 00:03:11,433
You know you're no longer pushing.

62
00:03:11,433 --> 00:03:14,433
You're
inviting the exact person who needs it.

63
00:03:15,000 --> 00:03:16,566
Let me give you a quick example.

64
00:03:16,566 --> 00:03:19,333
Imagine you are selling a weight
loss coaching program.

65
00:03:19,333 --> 00:03:21,166
If you don't know who you're talking to,

66
00:03:21,166 --> 00:03:24,466
your message might be as generic as hey,
get in shape now!

67
00:03:25,200 --> 00:03:28,900
That is so broad
and it blends into every other health

68
00:03:28,900 --> 00:03:30,333
message that you see out there.

69
00:03:30,333 --> 00:03:33,966
But if you hone in on a specific type
of customer, you know your exact customer.

70
00:03:34,033 --> 00:03:34,633
You know, let's say

71
00:03:34,633 --> 00:03:37,733
it's a busy, professional
trying to lose weight without sacrificing,

72
00:03:37,733 --> 00:03:39,900
you know, their family
or their 9 to 5 job.

73
00:03:39,900 --> 00:03:43,800
Your message might become,
hey, ready to drop 15 pounds in 30 days?

74
00:03:44,033 --> 00:03:46,700
Even with a jam packed schedule?

75
00:03:46,700 --> 00:03:48,166
Yeah, I hope you see the difference there.

76
00:03:48,166 --> 00:03:52,066
I mean, it's magnetic because it resonates
with a specific person,

77
00:03:52,066 --> 00:03:55,400
their situation,
and their specific pain points.

78
00:03:56,233 --> 00:03:59,633
Now I want to pull back the curtain
and share an example of how this works

79
00:03:59,633 --> 00:04:01,133
for my own products.

80
00:04:01,133 --> 00:04:02,933
For instance, I have the ultimate

81
00:04:02,933 --> 00:04:06,533
list building blueprint,
so we will just use that as an example.

82
00:04:06,766 --> 00:04:10,666
This is just a course to help,
you know, online entrepreneurs wrote

83
00:04:10,666 --> 00:04:14,266
engaged email list that actually boosts
sales authority and freedom.

84
00:04:14,466 --> 00:04:17,866
And I feed the products
page into my custom AI avatar prompt

85
00:04:17,866 --> 00:04:19,500
and this is what I'm going to give you
at the end.

86
00:04:19,500 --> 00:04:21,200
And here's what came out.

87
00:04:21,200 --> 00:04:23,833
And it's super cool
because it basically gives me

88
00:04:23,833 --> 00:04:27,366
and now you details of the ideal
buyer persona

89
00:04:27,500 --> 00:04:31,200
who would be buying the product
that I have, who who's the exact person

90
00:04:31,366 --> 00:04:34,766
who would buy this ultimate list
building blueprint product that I have?

91
00:04:35,166 --> 00:04:35,666
The details

92
00:04:35,666 --> 00:04:39,500
of who it resonates with as a product,
as a service, as a community, whatever.

93
00:04:39,800 --> 00:04:42,800
So I know exactly who am I speaking to?

94
00:04:43,366 --> 00:04:46,300
And here's what I says
about the perfect buyer persona

95
00:04:46,300 --> 00:04:47,700
for the ultimate list building.

96
00:04:47,700 --> 00:04:50,300
Of course,
there are an aspiring entrepreneur.

97
00:04:50,300 --> 00:04:53,700
They typically are coaches, course
creators, experts.

98
00:04:53,966 --> 00:04:59,000
Their demographics are aged
25 to 45, earning 50,000 a year or more.

99
00:04:59,033 --> 00:05:00,866
Their interests are digital marketing.

100
00:05:00,866 --> 00:05:02,266
They love attending webinars.

101
00:05:02,266 --> 00:05:05,266
They can't resist a good workshop
or online conference.

102
00:05:05,633 --> 00:05:06,566
Their challenges.

103
00:05:06,566 --> 00:05:07,500
This is where it gets big.

104
00:05:07,500 --> 00:05:09,300
This is where I want you guys
to really pay attention,

105
00:05:09,300 --> 00:05:11,866
because these are
the things that will help you the most.

106
00:05:11,866 --> 00:05:13,000
So they're challenges.

107
00:05:13,000 --> 00:05:15,900
They're struggling
with inconsistent sales, overwhelmed

108
00:05:15,900 --> 00:05:18,900
by social media
algorithms and rising ad cost.

109
00:05:19,200 --> 00:05:23,300
Now their goal they want to,
they want a substantial, engaged

110
00:05:23,300 --> 00:05:26,500
email list that drives sales,
and they want to become an authority

111
00:05:26,500 --> 00:05:29,500
in their space
without draining their wallets on ads.

112
00:05:30,066 --> 00:05:32,900
Their key action drivers,
this is what drives them.

113
00:05:32,900 --> 00:05:36,566
They tend to be swayed by testimonials,
real world proof,

114
00:05:36,600 --> 00:05:40,366
and the promise of a community support
if they do decide to take action.

115
00:05:40,866 --> 00:05:43,866
Now notice how specific that is.

116
00:05:43,866 --> 00:05:48,000
I know their pain points, what they want
and what triggers them to say yes.

117
00:05:48,433 --> 00:05:52,200
And suddenly, you know, my marketing to
this person becomes so much easier

118
00:05:52,200 --> 00:05:56,666
because I can draft messages that speak
directly to their dreams and their fears.

119
00:05:56,966 --> 00:06:00,533
I can design things that eliminate
at least one of their fears,

120
00:06:00,566 --> 00:06:03,333
one of their pain points.
And that's how you build the community.

121
00:06:03,333 --> 00:06:04,366
That's how you build your.

122
00:06:04,366 --> 00:06:06,600
That's how you sell anything, right?

123
00:06:06,600 --> 00:06:09,466
Now, one piece
that is often overlooked in defining

124
00:06:09,466 --> 00:06:12,833
your dream customer is understanding
their emotional drivers.

125
00:06:13,200 --> 00:06:16,166
It's not just about who they are on paper.

126
00:06:16,166 --> 00:06:19,466
It's about what keeps them up at night,
what frustrates them

127
00:06:19,466 --> 00:06:22,833
to the point where they want
to throw their laptop out the window.

128
00:06:22,966 --> 00:06:26,000
And what makes them
so determined to succeed that

129
00:06:26,000 --> 00:06:29,000
they'll do almost anything
to crack the code?

130
00:06:29,400 --> 00:06:33,166
And for my example that I prompt
identified five core emotions.

131
00:06:33,600 --> 00:06:35,000
The first one is frustration.

132
00:06:35,000 --> 00:06:38,166
Ten out of ten inconsistent sales
and ineffective

133
00:06:38,166 --> 00:06:41,900
marketing can be infuriating
and lead people to want to quit.

134
00:06:42,600 --> 00:06:44,100
Number two is overwhelm.

135
00:06:44,100 --> 00:06:48,366
It's a nine out of ten navigating complex
marketing tools and new social media

136
00:06:48,366 --> 00:06:51,500
algorithms is like playing
an endless game of whac-a-mole.

137
00:06:52,266 --> 00:06:55,100
Another one of their emotional drivers
is determination.

138
00:06:55,100 --> 00:06:55,866
Eight out of ten

139
00:06:55,866 --> 00:06:59,833
you know, even though they're frustrated,
they still believe success is possible.

140
00:06:59,966 --> 00:07:01,966
This is their lifeline.

141
00:07:01,966 --> 00:07:04,266
Next is skepticism seven out of ten.

142
00:07:04,266 --> 00:07:08,400
You know, they've been burned by promises
and hype before, so they are wary.

143
00:07:08,966 --> 00:07:11,533
Next one is hopefulness. Six out of ten.

144
00:07:11,533 --> 00:07:15,300
Deep down,
they believe that with the right strategy

145
00:07:15,300 --> 00:07:18,300
and guidance, real growth is possible.

146
00:07:18,300 --> 00:07:21,400
You see, when you know
your dream customer's emotional landscape,

147
00:07:21,633 --> 00:07:24,300
you can start to speak to it.
You can guide it.

148
00:07:24,300 --> 00:07:26,400
You can help them see the path forward,

149
00:07:26,400 --> 00:07:29,100
you know, from getting where they are now
to where they need to be.

150
00:07:29,100 --> 00:07:33,766
That's how you turn a casual browser
into a raving fan, into a customer.

151
00:07:34,766 --> 00:07:36,166
So let's talk about it.

152
00:07:36,166 --> 00:07:37,700
To me,
this is one of the most important things

153
00:07:37,700 --> 00:07:40,466
to know about your customer,
and that is their pain points.

154
00:07:40,466 --> 00:07:42,900
The real struggles
your audience face daily,

155
00:07:42,900 --> 00:07:47,233
and you must understand their pain points
and develop solutions to alleviate them.

156
00:07:47,666 --> 00:07:50,733
Now for my buyer's persona,
the aspiring entrepreneur.

157
00:07:50,766 --> 00:07:53,733
They're looking to build an email list,
and their pain points for this

158
00:07:53,733 --> 00:07:56,400
are when one. Inconsistent sales.

159
00:07:56,400 --> 00:08:00,600
Their income is unpredictable,
leading to anxiety, sleepless nights.

160
00:08:01,500 --> 00:08:03,800
Low pain point is low email engagement.

161
00:08:03,800 --> 00:08:06,800
You know,
they send out emails and nobody cares.

162
00:08:07,000 --> 00:08:10,000
Which feeds into the discouragement
and wanting to quit

163
00:08:11,100 --> 00:08:13,100
their dependance on paid ads.

164
00:08:13,100 --> 00:08:14,666
That is a pain point for them.

165
00:08:14,666 --> 00:08:17,400
They are dependent on paid ads
and it's risky.

166
00:08:17,400 --> 00:08:22,666
It's expensive and it doesn't guarantee
any results at all when you do ads.

167
00:08:23,300 --> 00:08:25,966
Their next pain point is difficulty
growing their quality

168
00:08:25,966 --> 00:08:27,500
growing a quality list.

169
00:08:27,500 --> 00:08:28,433
You know they're stuck

170
00:08:28,433 --> 00:08:32,100
not attracting the right people
or they're attracting no one at all.

171
00:08:33,000 --> 00:08:36,700
Constant algorithm changes
is such a huge pain point for anybody,

172
00:08:36,900 --> 00:08:39,900
but especially for the list builders,
people trying to build their communities.

173
00:08:39,900 --> 00:08:43,500
These algorithm changes
Facebook, Instagram, TikTok, you name it.

174
00:08:43,700 --> 00:08:48,166
The social landscape is always shifting
and you can lose everything overnight.

175
00:08:48,500 --> 00:08:51,000
Now, the other thing
that you really need to tap into,

176
00:08:51,000 --> 00:08:53,566
and you need to
consider is their limiting beliefs.

177
00:08:53,566 --> 00:08:55,366
They're both internal
and external limiting beliefs

178
00:08:55,366 --> 00:08:58,000
because when you do that,
you know how to communicate to them.

179
00:08:58,000 --> 00:08:59,400
You know how to deal with these things.

180
00:08:59,400 --> 00:09:03,000
So for your internal beliefs,
for this, buyer persona,

181
00:09:03,333 --> 00:09:05,433
you know, these are
the things that are about themselves.

182
00:09:05,433 --> 00:09:07,233
You know, I'm not tech savvy enough.

183
00:09:07,233 --> 00:09:09,300
I don't have a big enough audience.

184
00:09:09,300 --> 00:09:11,633
I've tried it before, and it flopped.

185
00:09:11,633 --> 00:09:14,200
You need to answer their external beliefs
as well.

186
00:09:14,200 --> 00:09:16,800
You about for this case,
it's about email marketing.

187
00:09:16,800 --> 00:09:19,866
You know, they have external beliefs
about that, limiting beliefs about that.

188
00:09:19,866 --> 00:09:21,433
You know, email is outdated.

189
00:09:21,433 --> 00:09:22,700
Nobody opens email.

190
00:09:22,700 --> 00:09:23,966
You know, it takes too long

191
00:09:23,966 --> 00:09:27,666
to build a quality list,
whatever it is that any market you go to,

192
00:09:27,700 --> 00:09:30,800
they're going to have internal
and external,

193
00:09:31,666 --> 00:09:34,300
limiting beliefs about what you do
and about themselves.

194
00:09:34,300 --> 00:09:36,300
You've got to be able to answer those,

195
00:09:36,300 --> 00:09:39,000
you've got to be able
to answer their beliefs about your product

196
00:09:39,000 --> 00:09:42,300
or solution, you know,
will this really work for my niche?

197
00:09:42,833 --> 00:09:44,266
It sounds too good to be true.

198
00:09:44,266 --> 00:09:48,000
Can I actually implement all of this stuff
that we're talking about?

199
00:09:48,700 --> 00:09:51,700
And you might be saying, Sean,
why does this matter?

200
00:09:52,633 --> 00:09:55,200
It's because if you don't address
those beliefs

201
00:09:55,200 --> 00:09:59,166
in your messaging, you know, your post,
your, copy everything.

202
00:09:59,166 --> 00:10:03,266
If you don't deal with it, your customer
remains stuck and you remain invisible.

203
00:10:03,300 --> 00:10:05,133
You won't be able to grow your list.

204
00:10:05,133 --> 00:10:07,266
You won't be able to grow your community.

205
00:10:07,266 --> 00:10:10,266
You won't be able to make the sales
if you don't do these things.

206
00:10:10,366 --> 00:10:13,833
You know, for this, you have to show them
how your solution, your community,

207
00:10:13,833 --> 00:10:17,600
your product will help them blow
these beliefs out of the water.

208
00:10:17,800 --> 00:10:20,400
Those are the things that you have to do
in your marketing.

209
00:10:20,400 --> 00:10:24,866
And you can't do any of this
if you don't know who they are.

210
00:10:24,866 --> 00:10:26,566
Exactly.

211
00:10:26,566 --> 00:10:27,666
You know, you've got to know everything.

212
00:10:27,666 --> 00:10:28,400
So, for instance,

213
00:10:28,400 --> 00:10:31,400
their habits, you've got to know
their good habits, their bad habits.

214
00:10:31,500 --> 00:10:32,800
You know, for my avatar,

215
00:10:32,800 --> 00:10:36,300
it comes up and says, At Miami,
avatar has negative patterns there.

216
00:10:36,333 --> 00:10:38,433
You know, the overanalyze every decision.

217
00:10:38,433 --> 00:10:40,966
They're chasing shiny objects.
They're procrastinating.

218
00:10:40,966 --> 00:10:42,166
They're ignoring analytics.

219
00:10:42,166 --> 00:10:46,633
They're trying to do everything manually
and the positive patterns that they need.

220
00:10:46,633 --> 00:10:48,400
So these are the things that you try
to instill,

221
00:10:48,400 --> 00:10:50,266
the habits
that you try to instill in them.

222
00:10:50,266 --> 00:10:54,166
You know, crafting consistent, value
driven content, setting up automated

223
00:10:54,166 --> 00:10:58,733
sequences, tracking metrics, and learning
from those who've already succeeded.

224
00:10:59,666 --> 00:11:02,100
By highlighting these,
you essentially guide them

225
00:11:02,100 --> 00:11:05,600
from where they are
to where they want to be.

226
00:11:05,600 --> 00:11:07,900
And that is where transformation happens.

227
00:11:07,900 --> 00:11:09,633
People don't buy products.

228
00:11:09,633 --> 00:11:11,000
They buy transformation.

229
00:11:11,000 --> 00:11:12,433
They buy a solution to their problem.

230
00:11:12,433 --> 00:11:13,333
They buy.

231
00:11:13,333 --> 00:11:16,333
You want to transform
from where I am to where I want to go.

232
00:11:16,433 --> 00:11:18,133
That's what you're doing.

233
00:11:18,133 --> 00:11:21,633
And let's shift
from the challenges to the possibilities.

234
00:11:21,900 --> 00:11:25,266
You know, most entrepreneurs,
especially those thinking big,

235
00:11:25,366 --> 00:11:28,800
have a vision for a better life,
a thriving business,

236
00:11:28,800 --> 00:11:31,733
and the feeling of finally
just making it, you know, just that,

237
00:11:33,633 --> 00:11:35,366
being able to breathe.

238
00:11:35,366 --> 00:11:38,900
And for this list building product, here's
what my avatar dreams about.

239
00:11:39,166 --> 00:11:40,766
Predictable income.

240
00:11:40,766 --> 00:11:44,633
They want to break free from the
rollercoaster of unpredictable revenue.

241
00:11:45,300 --> 00:11:49,266
They, dream about an engaged audience,
you know, a community

242
00:11:49,266 --> 00:11:53,133
that actually looks forward to hearing
from them and trust their recommendations.

243
00:11:53,533 --> 00:11:56,466
They dream about reduced dependency
on social media.

244
00:11:56,466 --> 00:11:57,900
You know, no more.

245
00:11:57,900 --> 00:12:01,400
I call praying and spraying,
you know, praying all the stuff out there

246
00:12:01,400 --> 00:12:05,100
and just hope that then, you know, next
algorithm update won't kill their reach.

247
00:12:06,000 --> 00:12:09,500
They dream about automation
so they can focus on what they love,

248
00:12:09,500 --> 00:12:12,600
instead of the tedious
task of doing all of these things.

249
00:12:13,266 --> 00:12:16,900
They dream about financial freedom,
you know, to live on their own terms

250
00:12:16,900 --> 00:12:20,100
and invest back into the lifestyle
that they desire, that they want.

251
00:12:20,533 --> 00:12:23,366
And when you speak to these dreams
in your content,

252
00:12:23,366 --> 00:12:27,633
in your posts, in everything that you do,
you're no longer selling a product.

253
00:12:28,000 --> 00:12:30,166
You're offering a transformation.

254
00:12:30,166 --> 00:12:31,766
You're offering a community,
your offerings.

255
00:12:31,766 --> 00:12:32,966
You know, for this, for list building,

256
00:12:32,966 --> 00:12:36,033
you're offering a way to get in
and to be a part of something.

257
00:12:36,033 --> 00:12:39,766
And that is absolutely powerful stuff
when you get to that point.

258
00:12:40,500 --> 00:12:41,700
And let's keep it real,

259
00:12:41,700 --> 00:12:45,433
you know, your dream customer starts
with a healthy dose of skepticism.

260
00:12:45,433 --> 00:12:46,900
I don't care what you're
what you're doing.

261
00:12:46,900 --> 00:12:48,700
I don't care
if you're building communities list

262
00:12:48,700 --> 00:12:50,100
selling product, it doesn't matter.

263
00:12:50,100 --> 00:12:53,400
They are going to start with
a healthy dose of skepticism.

264
00:12:53,700 --> 00:12:55,000
You know, they've seen it all.

265
00:12:55,000 --> 00:12:58,033
Miracle one
click funnels your magic marketing wand

266
00:12:58,033 --> 00:12:59,900
and overnight success promises.

267
00:12:59,900 --> 00:13:03,700
So for this list building product,
you know my customer avatar, my ideal

268
00:13:03,700 --> 00:13:05,100
customer, my dream customer.

269
00:13:05,100 --> 00:13:07,566
They're thinking, does
email marketing really work?

270
00:13:07,566 --> 00:13:09,900
You know, do
people even open emails anymore?

271
00:13:09,900 --> 00:13:12,900
You know, I've tried it before
and it crashed and burned.

272
00:13:13,266 --> 00:13:16,800
They're thinking, I don't want to waste
money on another course or wasted

273
00:13:16,800 --> 00:13:17,766
strategy.

274
00:13:17,766 --> 00:13:20,133
You know, I don't have time to write
emails every day.

275
00:13:20,133 --> 00:13:24,200
I have no idea where to start,
but with the right and specific

276
00:13:24,200 --> 00:13:25,100
messaging again,

277
00:13:25,100 --> 00:13:28,100
until you know who they are,
you can't take them to do this journey.

278
00:13:28,333 --> 00:13:31,266
You know your job through your
through your post, through your emails,

279
00:13:31,266 --> 00:13:35,033
through your communications is
to move them through that doubt, you know?

280
00:13:35,033 --> 00:13:38,500
So they start saying,
hey, if I see you know, big brands

281
00:13:38,500 --> 00:13:41,500
and my peers doing it, maybe it does work.

282
00:13:41,700 --> 00:13:44,200
Oh, I was missing a structured system
before.

283
00:13:44,200 --> 00:13:46,600
Now I can follow a step by step plan.

284
00:13:46,600 --> 00:13:49,166
You need to have them start thinking
this isn't just theory.

285
00:13:49,166 --> 00:13:52,033
There's real world proof that it works.

286
00:13:52,033 --> 00:13:54,600
You want to take them on the path of,
you know, automation

287
00:13:54,600 --> 00:13:57,600
means I don't have to do everything
manually anymore.

288
00:13:57,933 --> 00:14:01,000
You know, I want them to be thinking,
hey, if it's all laid out for me,

289
00:14:01,200 --> 00:14:04,133
I just need to begin.
I just need to start.

290
00:14:04,133 --> 00:14:08,000
And by addressing each of these steps,
you help them climb from doubt

291
00:14:08,266 --> 00:14:12,766
to readiness and eventually into saying,
yes, Shawn, I am in.

292
00:14:12,866 --> 00:14:14,200
This is where I need to be.

293
00:14:14,200 --> 00:14:16,333
I know this will work for me.

294
00:14:16,333 --> 00:14:19,533
So let's talk about how you can define
your dream customer, whether you're,

295
00:14:19,800 --> 00:14:21,833
launching a new,
you know, brand new community

296
00:14:21,833 --> 00:14:25,366
or selling a programmer or starting
to build your list, like in this instance,

297
00:14:25,800 --> 00:14:29,500
identified their demographics, you know,
their age, their income, their location.

298
00:14:29,700 --> 00:14:31,666
This helps you focus on your marketing.

299
00:14:31,666 --> 00:14:33,333
But do not stop there.

300
00:14:33,333 --> 00:14:35,700
You can't. Your customer avatar
just can't be that.

301
00:14:35,700 --> 00:14:39,700
Go beyond the basics to include interest,
passion, online

302
00:14:39,700 --> 00:14:41,100
communities that they hang out with.

303
00:14:41,100 --> 00:14:42,633
You'll understand their pain points.

304
00:14:42,633 --> 00:14:45,066
What keeps them up at night?

305
00:14:45,066 --> 00:14:46,800
Is it inconsistent sales,

306
00:14:46,800 --> 00:14:50,033
fear of failing, or simply confusion
about where to start?

307
00:14:50,666 --> 00:14:56,066
Zero in on the emotional hot buttons
that drives them to seek solutions.

308
00:14:56,200 --> 00:14:57,333
Know their desires.

309
00:14:57,333 --> 00:14:59,533
You know, what transformations are
they craving?

310
00:14:59,533 --> 00:15:00,966
Is it more time, freedom?

311
00:15:00,966 --> 00:15:05,066
You know, greater financial stability,
the confidence that comes from mastering

312
00:15:05,066 --> 00:15:06,300
a skill?

313
00:15:06,300 --> 00:15:10,466
And here's a pro tip
you're never selling just a product.

314
00:15:10,466 --> 00:15:12,666
You are selling a transformation.

315
00:15:12,666 --> 00:15:14,300
I really want you to get that.

316
00:15:14,300 --> 00:15:17,700
Always connect the dots between
where they are and where they want to be.

317
00:15:17,866 --> 00:15:21,800
It might sound like a lot of work,
but trust me, it pays to know who

318
00:15:21,833 --> 00:15:25,066
your audience is
at a very, very deep level.

319
00:15:25,733 --> 00:15:28,933
And if you like a little extra help
getting crystal clear on your audience,

320
00:15:28,933 --> 00:15:30,800
I've got the resource that's for you.

321
00:15:30,800 --> 00:15:33,966
I'm going to put it in the show notes
and it does all of the heavy

322
00:15:33,966 --> 00:15:40,000
lifting for you, get you on track
to get you 85 to 95% done in just minutes.

323
00:15:40,000 --> 00:15:41,500
So more on that in a minute.

324
00:15:41,500 --> 00:15:44,500
But I wanted to get into two of
the customer avatars that it built for me.

325
00:15:44,566 --> 00:15:45,000
It'll go in.

326
00:15:45,000 --> 00:15:47,466
It'll build a male
and a female customer avatar for you.

327
00:15:47,466 --> 00:15:50,433
So I want you to meet James Parker
and Sarah Mitchell.

328
00:15:50,433 --> 00:15:55,200
You know, two example customer avatars
who might both be the perfect

329
00:15:55,400 --> 00:15:59,033
fit for something like my email marketing
or for my list building course.

330
00:15:59,033 --> 00:15:59,500
Right.

331
00:15:59,500 --> 00:16:01,100
But for different reasons.

332
00:16:01,100 --> 00:16:04,233
James Parker, 35, a digital entrepreneur.

333
00:16:04,233 --> 00:16:08,133
He loves reading business books
like Dotcom Secrets and Atomic Habits.

334
00:16:08,433 --> 00:16:10,500
He's got some experience under his belt,

335
00:16:10,500 --> 00:16:13,500
but his challenge is that he is spread too
thin.

336
00:16:13,500 --> 00:16:18,266
He's tried multiple marketing strategies,
from Facebook ads here to YouTube there,

337
00:16:18,300 --> 00:16:21,366
but he's not seeing any consistent results
from those.

338
00:16:21,700 --> 00:16:26,000
James needs a proven framework that will
let him automate his email marketing,

339
00:16:26,000 --> 00:16:29,266
so he can focus on creating a new course
in this stuff that does.

340
00:16:29,733 --> 00:16:33,366
Now, Sarah, she's 32,
an online coach, listens to business

341
00:16:33,366 --> 00:16:37,033
podcasts, read stuff
like you are a badass at making money.

342
00:16:37,333 --> 00:16:38,100
Jensen Chair,

343
00:16:38,100 --> 00:16:42,066
which is a great book, by the way,
and launch, and she's just starting out.

344
00:16:42,300 --> 00:16:45,266
Now she knows the basics of marketing,
but feels intimidated

345
00:16:45,266 --> 00:16:48,300
by the tech and worries
about sounding too salesy.

346
00:16:48,300 --> 00:16:49,733
How many people are like that?

347
00:16:49,733 --> 00:16:51,533
I know a lot of people that day

348
00:16:51,533 --> 00:16:53,600
when they go to sales,
they think it's just all salesy.

349
00:16:53,600 --> 00:16:55,833
Anyways, Sarah wants to build a community

350
00:16:55,833 --> 00:16:59,266
of loyal subscribers
who see her as a friend and mentor.

351
00:16:59,700 --> 00:17:04,333
She craves a sense of personal connection,
but also wants to monetize effectively.

352
00:17:05,000 --> 00:17:09,100
Now, if I'm writing
copy or creating ads for James,

353
00:17:09,100 --> 00:17:12,833
it might sound something like automate
your sales process and grow your list

354
00:17:12,833 --> 00:17:16,366
effortlessly, even if you've only got
a few hours a week, right?

355
00:17:16,400 --> 00:17:19,533
But if I'm targeting Sarah,
I might focus on building

356
00:17:19,533 --> 00:17:22,533
a passionate community
that can't wait to hear from you.

357
00:17:22,700 --> 00:17:25,366
Tech wizardry not required.

358
00:17:25,366 --> 00:17:30,000
See how just a slight tweak in
the messaging can zero in on each person's

359
00:17:30,166 --> 00:17:33,466
individual needs,
and you can market to multiples, but pick

360
00:17:33,466 --> 00:17:37,233
specific things, pick their exact pain
points, pick their exact dreams.

361
00:17:37,233 --> 00:17:38,500
Because when you talk to that,

362
00:17:38,500 --> 00:17:41,766
that's when you connect
and that's when you really see results.

363
00:17:42,066 --> 00:17:45,066
And really, that's the power
of a solid customer avatar.

364
00:17:45,666 --> 00:17:50,000
Now, I know some of you are thinking,
Sean, this is a ton of information.

365
00:17:50,000 --> 00:17:52,366
Where do I even start?

366
00:17:52,366 --> 00:17:54,566
And that's the beauty of having a system.

367
00:17:54,566 --> 00:17:56,733
If you're the kind of person
who is ready to take

368
00:17:56,733 --> 00:17:59,700
everything that we've talked about
defining your dream customer,

369
00:17:59,700 --> 00:18:02,400
understanding their limiting beliefs,
mapping out their,

370
00:18:02,400 --> 00:18:05,066
you know, an automated strategy
for building an email list

371
00:18:05,066 --> 00:18:07,200
and actually put that into action.

372
00:18:07,200 --> 00:18:08,366
Let's just say there's a place

373
00:18:08,366 --> 00:18:12,233
that you can find all of that
in one nice little neat package.

374
00:18:12,433 --> 00:18:16,200
Imagine a step by step blueprint
that walks you through each phase

375
00:18:16,200 --> 00:18:20,233
of building a profitable email list,
something built specifically

376
00:18:20,233 --> 00:18:24,133
for ambitious entrepreneurs like you
who want real, tangible results.

377
00:18:24,433 --> 00:18:25,966
And if that resonates with you,

378
00:18:25,966 --> 00:18:27,966
you might be interested
in checking out the show notes

379
00:18:27,966 --> 00:18:30,400
resources in the show notes
I've got there.

380
00:18:30,400 --> 00:18:34,900
This is something that has already helped
countless people transition from guessing

381
00:18:34,933 --> 00:18:39,000
to consistent income and thriving,
engaged community and engaged email list.

382
00:18:39,000 --> 00:18:41,433
Now, there's no pressure here.
I'm not trying to sell that through here.

383
00:18:41,433 --> 00:18:42,466
Just putting it out there.

384
00:18:42,466 --> 00:18:43,000
Just in case

385
00:18:43,000 --> 00:18:46,400
you're the kind of action taker
who wants to build, you know, a blueprint

386
00:18:46,666 --> 00:18:50,166
that's proven and tested and easy
to follow for building an email list.

387
00:18:50,800 --> 00:18:52,800
But again,
that's a separate, separate thing.

388
00:18:52,800 --> 00:18:56,133
Anyways, let's do a recap
on what we talked about.

389
00:18:56,366 --> 00:18:59,500
You know, defining
your dream customer is a non-negotiable.

390
00:18:59,500 --> 00:19:04,566
I want you to understand that defining
your dream customer is a non negotiable.

391
00:19:05,100 --> 00:19:08,466
If you want to rise above the noise
and see real traction in your business,

392
00:19:08,800 --> 00:19:12,366
understanding their pain points,
their limiting beliefs and habits

393
00:19:12,400 --> 00:19:15,433
helps you craft messages
and cuts through all the fluff,

394
00:19:15,433 --> 00:19:18,433
all the crap
and speaks directly to their core.

395
00:19:18,533 --> 00:19:20,300
Knowing their hopes, their dreams.

396
00:19:20,300 --> 00:19:23,766
Emotional drivers let you position
your product or your community

397
00:19:23,966 --> 00:19:28,500
as the bridge between where they are now
and where they want to be.

398
00:19:29,166 --> 00:19:31,800
But if you don't know
that you can't sell that.

399
00:19:31,800 --> 00:19:33,633
You can't do that right now.

400
00:19:33,633 --> 00:19:37,800
Those two customer avatars, examples
James Parker and Sarah Mitchell, show

401
00:19:37,800 --> 00:19:41,966
how nuanced these personas can be,
and how small shifts in measured

402
00:19:42,133 --> 00:19:46,633
in messages can lead to a huge difference
in results for you.

403
00:19:46,900 --> 00:19:47,500
And finally,

404
00:19:47,500 --> 00:19:49,600
if you are looking
for a comprehensive resource

405
00:19:49,600 --> 00:19:52,533
that ties all of these principles
into a proven roadmap,

406
00:19:52,533 --> 00:19:55,600
there is something waiting for you
in the show notes with free access

407
00:19:55,600 --> 00:19:59,666
to my ultimate Customer Persona generator
so you can get yours done today.

408
00:19:59,666 --> 00:20:02,566
It's so easy. You'll just go
there. It's on ChatGPT.

409
00:20:02,566 --> 00:20:04,200
I'll give you the link in there.
You just go there.

410
00:20:04,200 --> 00:20:07,466
You put in the URL to your product
or your service or your community,

411
00:20:07,466 --> 00:20:11,000
and it will go and build you
the perfect customer

412
00:20:11,000 --> 00:20:14,300
avatar for who would be the person buying?

413
00:20:14,300 --> 00:20:17,566
Who would be the person
joining your exact thing?

414
00:20:17,566 --> 00:20:21,066
And it's all based on AI and I tell you,
I knows everything.

415
00:20:21,066 --> 00:20:22,166
I smarter than I am.

416
00:20:22,166 --> 00:20:26,600
I can tell you that all by zooming in
on the people that you're meant to serve.

417
00:20:27,033 --> 00:20:30,833
You know, it's not about pushy sales
tactics or being someone that you're not.

418
00:20:31,466 --> 00:20:33,966
It's about aligning between who you are,

419
00:20:33,966 --> 00:20:37,733
who they are, and how you can help them
get the results that they crave.

420
00:20:38,100 --> 00:20:38,400
All right,

421
00:20:38,400 --> 00:20:42,433
my friends, that is a wrap on today's
episode of the Thinking Big Podcast.

422
00:20:42,433 --> 00:20:44,666
We have covered a ton of ground

423
00:20:44,666 --> 00:20:48,233
from the fundamentals of defining
your dream customers all the way

424
00:20:48,233 --> 00:20:53,100
to diving into their emotional drivers
and the habits that keep them stuck.

425
00:20:53,700 --> 00:20:54,666
The choice is yours.

426
00:20:54,666 --> 00:20:58,700
Keep guessing, hoping, and struggling,
or get a crystal clear

427
00:20:58,700 --> 00:21:02,533
path on who you're speaking to
and watch your marketing transform.

428
00:21:02,533 --> 00:21:04,066
Watch your communities grow.

429
00:21:04,066 --> 00:21:07,066
Remember,
clarity is the first step to momentum.

430
00:21:07,400 --> 00:21:10,300
So go take those three quick steps,
nail down

431
00:21:10,300 --> 00:21:14,066
the demographics, understand their pain
points, and crystallize their desires.

432
00:21:14,300 --> 00:21:16,766
Then start
speaking directly to that person.

433
00:21:16,766 --> 00:21:20,366
Every time you write a blog post,
every time you record a podcast,

434
00:21:20,366 --> 00:21:24,333
every time you post on social media, run
an ad always to that person

435
00:21:24,333 --> 00:21:28,066
and you will be amazed
how much easier everything becomes

436
00:21:28,066 --> 00:21:31,400
when you are talking to someone
you actually know.

437
00:21:32,133 --> 00:21:35,000
And if you value today's show,
make sure that you share it with a friend

438
00:21:35,000 --> 00:21:38,466
or a colleague who could use a little kick
in the butt in their marketing game.

439
00:21:39,033 --> 00:21:42,466
And if you're ready to dive deeper
into building a community and an

440
00:21:42,466 --> 00:21:46,366
email list that practically sells for you,
well, you already know where to go.

441
00:21:46,366 --> 00:21:49,366
It's up in the show notes,
but hint it's up there.

442
00:21:49,900 --> 00:21:50,800
Thanks for tuning in.

443
00:21:50,800 --> 00:21:53,066
This has been the Thinking Big podcast.

444
00:21:53,066 --> 00:21:56,933
I am Sean Osborne
reminding you to keep dreaming big, keep

445
00:21:56,933 --> 00:22:01,866
taking massive actions and never forget
your success is closer than you think

446
00:22:01,866 --> 00:22:05,166
when you know exactly
who you're speaking to.

447
00:22:05,800 --> 00:22:09,300
And if you enjoyed today's episode, don't
forget to subscribe and leave a review.

448
00:22:09,300 --> 00:22:10,233
Please leave a review.

449
00:22:10,233 --> 00:22:14,066
I love to hear from people that that
listen for shownotes links and more

450
00:22:14,066 --> 00:22:17,533
resources to help you think bigger
and build the business of your dreams.

451
00:22:17,666 --> 00:22:19,333
Head over to the show notes here.

452
00:22:19,333 --> 00:22:21,600
For this episode,
all the links will be there.

453
00:22:21,600 --> 00:22:25,733
And until next time, keep thinking
big and crushing those goals.