How to Captivate Any Audience with the Queen of Charisma, McCall Jones

1
00:00:01,710 --> 00:00:02,570
Hey there, everyone.

2
00:00:02,630 --> 00:00:05,600
Welcome back to the Thinking Big podcast.

3
00:00:05,940 --> 00:00:11,290
Now, I am so thrilled and
honored to be kicking off season
six today with all of you.

4
00:00:11,719 --> 00:00:15,760
This is our 165th episode,
and I cannot believe it.

5
00:00:16,349 --> 00:00:20,669
And I just wanted to take a moment
to thank each and every one of
you who's been here tuning in.

6
00:00:21,009 --> 00:00:24,890
sharing episodes and helping us reach
this incredible, incredible milestone.

7
00:00:25,380 --> 00:00:31,869
You know, your support has turned a
simple podcast idea into something
far bigger than I ever even imagined.

8
00:00:32,070 --> 00:00:34,110
And I am truly, truly grateful for that.

9
00:00:34,590 --> 00:00:43,670
When I first started this podcast, I
was just hoping to bring together a
community of entrepreneurs and dreamers
and doers who could actually learn from
each other's experience and our failures.

10
00:00:44,239 --> 00:00:49,849
And six seasons and 164 episodes
later, we have grown into a
thriving network of people.

11
00:00:50,150 --> 00:00:56,490
Hungry for insights, strategies,
and real talk about what it takes
to succeed in business and in life.

12
00:00:57,340 --> 00:01:06,780
And speaking of real talk, today's
guest is someone who is all about
showing up as your authentic
self, whether you're on camera, on
stages, or behind the microphone.

13
00:01:07,180 --> 00:01:12,550
And I'm talking about the one and only
McCall Jones, AKA the Queen of Charisma.

14
00:01:12,920 --> 00:01:19,510
And McCall was just announced this week
as a featured speaker at Funnel Hacking
Live 10 in Las Vegas in February.

15
00:01:19,910 --> 00:01:24,220
And you do not want to miss this event
if you've been on the fence for it.

16
00:01:24,410 --> 00:01:28,610
And Russell Brunson says this
is the last Funnel Hacking Live.

17
00:01:28,610 --> 00:01:31,464
So be there this February
and watch McCall live.

18
00:01:31,855 --> 00:01:33,315
Hey, thinking big listeners.

19
00:01:33,414 --> 00:01:36,635
This episode is brought to
you by the secrets of success.

20
00:01:37,095 --> 00:01:46,914
This community is designed for individuals
who seek more than just fleeting
motivation and are ready to actively
pursue their goals with certainty
without sacrificing fulfillment.

21
00:01:47,415 --> 00:02:02,150
If you are not just content with
liking motivational content, but are
committed to becoming the change you
wish to see in this world, it offers a
blend of historical wisdom, practical
application, And a supportive community
for personal and professional growth.

22
00:02:02,220 --> 00:02:05,280
Just click on the link in the show
notes to get more information.

23
00:02:06,160 --> 00:02:19,905
McCall has been captivating audiences
since she was six years old and she's
going to reveal how her stage and
camera secrets Can skyrocket your
sales and your influence simply by
being more of who you really are are.

24
00:02:20,525 --> 00:02:28,995
So if you've ever felt awkward on camera
or wondered why your energy seemed to
vanish into nowhere, the second you
hit the record button, stick around.

25
00:02:29,495 --> 00:02:35,974
McCall's got the inside scoop on tapping
into your natural charisma and magnetism,
and I cannot wait for you to hear this.

26
00:02:36,609 --> 00:02:39,530
Let's celebrate the start
of season six in style.

27
00:02:39,740 --> 00:02:45,000
Get ready to learn, laugh,
and level up with the queen of
charisma herself, McCall Jones.

28
00:02:45,240 --> 00:02:48,040
Thank you so much, McCall,
for talking with us today.

29
00:02:48,720 --> 00:02:49,650
Thank you for having me.

30
00:02:50,499 --> 00:02:59,950
Yeah, so we met, I want to say,
originally we met virtually at one
of Russell Brunson's events, his
Think and Grow Rich Challenge, which
was, God, almost a year ago, maybe?

31
00:03:00,280 --> 00:03:01,140
Was that a year ago?

32
00:03:01,540 --> 00:03:02,930
It seems that, well, maybe not quite.

33
00:03:02,930 --> 00:03:03,390
Oh my gosh.

34
00:03:03,489 --> 00:03:04,859
Coming up on a year because, uh, yeah.

35
00:03:04,859 --> 00:03:06,450
So almost a year ago that we did that.

36
00:03:06,750 --> 00:03:08,030
Uh, you spoke at that event.

37
00:03:08,030 --> 00:03:09,159
I did a little speaking thing.

38
00:03:09,159 --> 00:03:09,620
Yeah, so did you.

39
00:03:09,850 --> 00:03:10,590
In the event.

40
00:03:12,240 --> 00:03:12,950
I can tell you this.

41
00:03:12,970 --> 00:03:20,170
The second you got on stage, it was
like you slapped me in the face and
said, wake up, Sean, pay attention.

42
00:03:20,429 --> 00:03:22,899
I'm here to show you and teach you stuff.

43
00:03:22,900 --> 00:03:26,049
And it was so different
than what I'm used to.

44
00:03:26,049 --> 00:03:27,869
I'm used to, I'm very laid back.

45
00:03:27,869 --> 00:03:35,859
I'm not the energizer bunny, but
the way that you showed up and the
way that you presented was really
different than how I'd seen before.

46
00:03:35,859 --> 00:03:38,630
And I was like, wow, there's something,
there's something special to this.

47
00:03:38,630 --> 00:03:41,000
There's something, there's
something that McCall knows that I.

48
00:03:41,055 --> 00:03:44,305
Don't, I haven't figured that out yet.

49
00:03:44,505 --> 00:03:53,605
So, and by the way, part of my
reason for doing this podcast is
so I can get amazing people on like
you and it's free coaching for me.

50
00:03:53,635 --> 00:03:55,735
See, this is a win, win for me.

51
00:03:55,794 --> 00:03:57,655
So it's so fun.

52
00:03:57,684 --> 00:03:58,724
Thank you for saying that.

53
00:03:58,975 --> 00:03:59,845
It's so funny.

54
00:03:59,895 --> 00:04:03,095
I, I always tell people in person,
I attack them with my friendship.

55
00:04:03,385 --> 00:04:04,525
That's like my friendship style.

56
00:04:04,525 --> 00:04:06,585
I just like attack them with it on stage.

57
00:04:06,585 --> 00:04:07,614
Sometimes I do that too.

58
00:04:07,725 --> 00:04:09,745
I'm just like, I'm going to
attack you with my friendship.

59
00:04:09,794 --> 00:04:10,194
So.

60
00:04:10,630 --> 00:04:11,339
for saying that.

61
00:04:11,340 --> 00:04:12,519
You put it a lot nicer than I did.

62
00:04:13,870 --> 00:04:16,859
And in October we met in person live.

63
00:04:16,859 --> 00:04:21,809
We were doing, uh, you were actually
speaking at an event, uh, for
Russell for his online selling stuff.

64
00:04:21,809 --> 00:04:26,150
And you spoke there and again,
you, uh, slapped me in the face
and said, Hey, pay attention.

65
00:04:26,150 --> 00:04:26,679
I'm here.

66
00:04:26,900 --> 00:04:34,390
Uh, and just the way that you present
yourself, the animation, the, the energy
is like, there's something that again,
that there's something that you do.

67
00:04:34,439 --> 00:04:35,650
There's something that you've learned.

68
00:04:36,025 --> 00:04:48,494
How to do part of it's probably just
in your DNA, but it's like you've
learned how to do do things that is so
foreign to me on being able to connect
and attract people from the stage.

69
00:04:49,375 --> 00:04:50,165
Thank you for saying that.

70
00:04:50,214 --> 00:04:51,995
I would love to share every single secret.

71
00:04:52,175 --> 00:04:53,104
I will hold nothing back.

72
00:04:53,614 --> 00:04:59,995
So anything that I know you will
know by the end of today and again
to part of day is coaching Sean.

73
00:05:00,150 --> 00:05:10,180
on how to do things because I don't,
so here's the thing, I am the type
of person, and you've seen some of
my videos and some of this, but I'm
the type of person that I'm very dry.

74
00:05:11,690 --> 00:05:21,819
And so I've been accused from time
and time again, one from my wife
and from others that I have the male
version of the resting bee face.

75
00:05:24,245 --> 00:05:26,055
It's like, that's so funny.

76
00:05:28,164 --> 00:05:32,525
Not when you're being told when you're,
I'm trying to be this, not very nice.

77
00:05:32,945 --> 00:05:34,775
I'm trying to be this, you
know, elegant and doesn't.

78
00:05:34,835 --> 00:05:35,114
Yeah.

79
00:05:35,114 --> 00:05:36,304
You got resting BP.

80
00:05:36,325 --> 00:05:38,224
So I'm like, well, I
haven't seen that at all.

81
00:05:38,465 --> 00:05:39,585
I haven't seen it at all.

82
00:05:39,585 --> 00:05:40,514
So you're doing great.

83
00:05:40,914 --> 00:05:43,825
I also will tell you, um,
I love that you said that.

84
00:05:43,825 --> 00:05:47,695
I love that you said that I am doing
things differently on stage than you do.

85
00:05:47,695 --> 00:05:50,284
Cause I've also seen you speak right
at the thinking grow rich challenge.

86
00:05:50,575 --> 00:05:52,635
That is the foundation of.

87
00:05:52,835 --> 00:06:00,534
Our entire business, um, is the fact
that I exist and that you exist, right?

88
00:06:00,544 --> 00:06:06,465
It's, we believe that charisma,
um, actually just looks different
for different people, right?

89
00:06:06,465 --> 00:06:10,205
When most of the time people will say
like, Oh, this person is charismatic.

90
00:06:10,234 --> 00:06:14,354
And they have a very clear picture in
their mind of what they think charisma is.

91
00:06:14,804 --> 00:06:18,854
Um, sometimes they think charisma is more.

92
00:06:19,199 --> 00:06:24,030
Of the goofiness that I have, depending
on who they've seen in their lives,
that they consider charismatic.

93
00:06:24,259 --> 00:06:33,949
Sometimes they think more charismatic is
more like a Brene Brown type or more of
like a stoic where they're like, Oh, they
just have so much charisma and magnetism
and confidence and things like that.

94
00:06:34,269 --> 00:06:37,030
Uh, and what we believe is that
both of those things coexist.

95
00:06:37,189 --> 00:06:45,760
The only thing that goes wrong is
that when you are trying to use
charisma, tactics that aren't made
for what we call your charisma styles.

96
00:06:45,770 --> 00:06:50,500
So you seeing me on stage and being
like, Oh my gosh, I don't, I don't
know if I would choose to do that.

97
00:06:50,510 --> 00:06:54,219
That's a good thing because you
absolutely should not try to be like me.

98
00:06:54,239 --> 00:06:56,209
And I should not try to be like you.

99
00:06:56,489 --> 00:07:02,909
Uh, cause we, We can only succeed at doing
exactly what you just said, attracting
and connecting with our audiences.

100
00:07:02,950 --> 00:07:06,869
If we are using the correct
charisma styles for us.

101
00:07:07,290 --> 00:07:09,790
So it's, yeah, I'm so excited
to explore it with you.

102
00:07:09,790 --> 00:07:10,590
It's gonna be so fun.

103
00:07:10,690 --> 00:07:14,439
So it's not a good idea to try
being you on stage next time.

104
00:07:14,629 --> 00:07:18,590
It's not, it's not for you, for
people who are just like me.

105
00:07:18,630 --> 00:07:20,510
Hey, you should totally try it.

106
00:07:20,510 --> 00:07:21,310
But yeah, it's.

107
00:07:21,640 --> 00:07:28,979
It's, it's really funny because
we can both imagine if you tried
to do a high kick like me, people
would be like, Sean, are you okay?

108
00:07:29,479 --> 00:07:29,740
Right?

109
00:07:29,740 --> 00:07:33,990
Like, if you tried to move your
eyebrows as often as I do, they'd be
like, something's going on with Sean.

110
00:07:34,009 --> 00:07:34,710
Something is wrong.

111
00:07:35,039 --> 00:07:57,040
Um, but it happens, it happens So often,
more often than not, if you're like a
part of a program or something where you
have a leader, um, that you consider, you
know, we'll use my word of charismatic
or you consider smart or anything like
that, um, even subconsciously you can
try to start to model that person because
you think, well, if that's success.

112
00:07:57,350 --> 00:08:04,730
Like I need to look and sound like this
person if I also want to be successful,
so no, don't try to be me on stage.

113
00:08:04,740 --> 00:08:06,310
That would be crazy.

114
00:08:06,549 --> 00:08:08,730
But yeah, we have like all the science
behind it, so it's really cool.

115
00:08:09,230 --> 00:08:19,729
So being someone that's like again a
different type of stage presence is
tip a different type of, you know,
charisma can be just as effective.

116
00:08:20,160 --> 00:08:22,070
If it fits the person that's doing it.

117
00:08:22,920 --> 00:08:23,280
Yeah.

118
00:08:23,280 --> 00:08:30,249
So we, so there are 54 we can
go through, but there are 54
different style combinations.

119
00:08:30,249 --> 00:08:31,840
Christmas style combinations.

120
00:08:32,150 --> 00:08:38,459
Uh, all of them are equally
as charismatic, but they just
look different when they are.

121
00:08:38,794 --> 00:08:41,515
In front of people, they just
look different when they're
trying to connect with people.

122
00:08:41,694 --> 00:08:44,135
They just look different when they're
fun and things like that, right?

123
00:08:44,135 --> 00:08:46,505
You can think about it
as, um, I love this.

124
00:08:46,505 --> 00:08:54,134
My husband told me this the other day
where some people say funny things and
some people say things funny, right?

125
00:08:54,135 --> 00:08:59,715
Where like you with a dry sense of humor,
you will say things that are funny, right?

126
00:08:59,735 --> 00:09:01,655
You are witty and things like that.

127
00:09:01,805 --> 00:09:07,095
With me, more often than not, I,
or you say things that are funny.

128
00:09:07,195 --> 00:09:11,295
I Say things in a funny way, right?

129
00:09:11,305 --> 00:09:16,444
So you, yeah, I say things
funny and you say funny things.

130
00:09:16,635 --> 00:09:18,604
There, it's just a
different style of humor.

131
00:09:18,625 --> 00:09:23,835
And it doesn't necessarily mean
that one is, is more funny, right?

132
00:09:23,835 --> 00:09:26,375
It's not funnier than the other one, but
they're, they're just very different.

133
00:09:26,435 --> 00:09:32,255
And if you tried to do like gag, slapstick
humor, it also wouldn't fit, right?

134
00:09:32,255 --> 00:09:33,865
We actually know this really intuitively.

135
00:09:33,865 --> 00:09:46,695
It's just when we think Think about it
in terms of stage presence or in terms
of, you know, any performance medium
when we get on video, when we get in
front of people, uh, that part of our
brain turns off of thinking like, Oh no,
it's actually supposed to be different.

136
00:09:46,695 --> 00:09:47,665
I'm supposed to be myself.

137
00:09:47,665 --> 00:09:48,534
Here's how to be myself.

138
00:09:48,875 --> 00:09:50,434
Uh, and we think like, Oh no, no, no, no.

139
00:09:50,435 --> 00:09:53,789
Like being on stage looks like this
or being on video looks like this.

140
00:09:55,090 --> 00:09:55,470
Yes.

141
00:09:55,470 --> 00:09:56,849
Yeah.

142
00:09:56,850 --> 00:10:00,560
And I know, so you have, do you, you
have a background of stage, right?

143
00:10:00,560 --> 00:10:02,260
I mean, you've been doing it for a while.

144
00:10:03,120 --> 00:10:03,590
Yeah.

145
00:10:03,730 --> 00:10:04,000
Yeah.

146
00:10:04,000 --> 00:10:07,430
So I spent my entire life either
on a stage or in front of a camera.

147
00:10:07,790 --> 00:10:11,630
So I started my professional singing
career when I was six years old.

148
00:10:12,059 --> 00:10:15,329
Um, I sang in front of my first crowd
of 20, 000 people when I was eight.

149
00:10:16,045 --> 00:10:18,095
Uh, I did movies in high school.

150
00:10:18,135 --> 00:10:26,175
Um, I taught performers all through
my twenties, uh, how to be in
front of people, how to, you know,
have stage presence, singing,
acting lessons, things like that.

151
00:10:26,635 --> 00:10:27,575
Um, yeah.

152
00:10:27,575 --> 00:10:33,285
And then it was, it was in 2020,
uh, I went to Funnel Hiking Live
to support my sister in law.

153
00:10:33,650 --> 00:10:34,440
Who was speaking.

154
00:10:34,480 --> 00:10:36,160
I didn't know anything
about internet marketing.

155
00:10:36,200 --> 00:10:37,540
I didn't even know what a funnel was.

156
00:10:37,890 --> 00:10:44,909
And I went because she was speaking and
I happened to sit next to this woman
who was talking about how she couldn't
get people to click on our webinars.

157
00:10:44,910 --> 00:10:46,659
She couldn't get people to
click on her Facebook ads.

158
00:10:46,659 --> 00:10:49,380
Like people weren't staying on her
webinar long enough to hear the pitch.

159
00:10:49,710 --> 00:10:55,270
And then she went on to talk about how
she felt so awkward and she was so playful
in real life, but so weird on video.

160
00:10:55,270 --> 00:10:57,900
And I should turn to her and I
was like, I think I can help you.

161
00:10:58,070 --> 00:10:59,320
I think I can help you all do it for free.

162
00:10:59,320 --> 00:11:01,500
I've never worked with
entrepreneurs any or like before.

163
00:11:01,539 --> 00:11:02,760
And, um.

164
00:11:02,985 --> 00:11:07,255
Four calls later, we 12 extra
click through rate on our
Facebook ads and we three extra
conversion rate on our webinar.

165
00:11:07,255 --> 00:11:10,885
And I was like, Oh, this stage present
thing that like I've been on stage.

166
00:11:10,885 --> 00:11:14,475
Like I could actually teach
people how to do this and it
would benefit their business.

167
00:11:14,475 --> 00:11:15,704
Like, this is crazy.

168
00:11:16,025 --> 00:11:16,434
So yeah.

169
00:11:16,534 --> 00:11:16,864
Yeah.

170
00:11:16,875 --> 00:11:18,055
Whole background in performing.

171
00:11:18,055 --> 00:11:20,194
That was my whole life, which was so fun.

172
00:11:21,134 --> 00:11:30,525
So do you think, so again, I, I, I look
at you on stage and, and of course,
when we see people on stage, it's not
necessarily, it's like they're there,
there are, it's almost like a performance.

173
00:11:30,525 --> 00:11:32,175
I mean, it's like you, they are there.

174
00:11:32,390 --> 00:11:36,850
Alter ego, whatever it is, but
you seem so confident on stage.

175
00:11:36,850 --> 00:11:39,560
And do you think that your early?

176
00:11:40,130 --> 00:11:59,645
Like presence on stage helped you get this
gift to see to see that that other people
can't see it's like I I don't recognize
that stuff like you do but it's is it
because you've got you are so confident
on stage or you're so comfortable On stage
that okay now that i'm comfortable now,
I can see other things that Like when I
get on stage, I'm just scared shitless.

177
00:11:59,645 --> 00:12:01,115
And it's like, so I
don't think of anything.

178
00:12:01,115 --> 00:12:02,665
And it's like, I'm just, I'm just scared.

179
00:12:02,665 --> 00:12:05,795
So it's like, is there a point
where you have to be comfortable?

180
00:12:06,175 --> 00:12:07,014
What do you mean?

181
00:12:07,025 --> 00:12:09,274
Recognize things like the things
that I'm recognizing on stage.

182
00:12:09,275 --> 00:12:11,795
Do you mean in other people like
to teach them to be on stage?

183
00:12:11,905 --> 00:12:12,135
Yes.

184
00:12:12,264 --> 00:12:12,464
Yes.

185
00:12:12,495 --> 00:12:16,714
Like you, you see that on when
people are talking and say,
well, I don't get this or this.

186
00:12:16,775 --> 00:12:22,225
You can, because you have such a, I
don't know, comfortable on stage and
you've got such a long history on stage.

187
00:12:22,535 --> 00:12:28,470
Do you think that's where you get
the gift of being able to say,
oh, It's because you're doing this
or this or you need to do this.

188
00:12:28,470 --> 00:12:31,460
You need to show up this way in
order to connect with your audience.

189
00:12:31,620 --> 00:12:32,470
Yeah, 100%.

190
00:12:32,500 --> 00:12:37,750
I think, I think my background
in performance, um, gave me a
lot of different perspectives.

191
00:12:37,999 --> 00:12:43,200
I, I also had crazy
performance anxiety growing up.

192
00:12:43,690 --> 00:12:54,470
Um, you know, I would have panic attacks
before I went on stage sometimes and
then go perform in front of, like I
said, like 20, 000 people or something
and learning how to deal with that
was a really interesting thing.

193
00:12:54,510 --> 00:12:55,070
I think.

194
00:12:56,790 --> 00:13:20,160
When I started teaching performers,
so primarily I was working with kids
and I, I would do these big concerts
for him and I had to reverse engineer
what I had intuitively done, um,
myself, which a lot of people aren't
really given that opportunity of
being like, okay, wait, what was my
process and then have to teach it to a
seven year old, you know what I mean?

195
00:13:20,160 --> 00:13:21,180
Or like a high school kid.

196
00:13:21,620 --> 00:13:29,474
Um, It, it made me so hyper aware of the
stage secrets, if we want to call them
those, like that, I, that I did know.

197
00:13:29,905 --> 00:13:35,984
Um, so yeah, I felt like I honed
my own craft for probably the
first, like 22 years of my life.

198
00:13:36,224 --> 00:13:40,495
And then for the next, you know, I taught
voice and acting for like six years.

199
00:13:40,775 --> 00:13:48,775
I, I learned how to recognize, um, Even
like the special sauce in somebody,
I guess, because I wanted these kids
to feel confident as themselves.

200
00:13:49,064 --> 00:13:55,464
Um, and you know, I would teach
them different tactics based on
what they were comfortable with
and what made them feel awesome.

201
00:13:55,844 --> 00:13:57,425
Um, so I really spent a long time.

202
00:13:57,435 --> 00:13:59,274
I would say it was called
voiceless and bootcamp.

203
00:13:59,275 --> 00:14:00,374
That's what I did with all these kids.

204
00:14:00,375 --> 00:14:01,445
Oh my gosh, I loved it so much.

205
00:14:01,445 --> 00:14:02,885
Those kids were the best.

206
00:14:03,344 --> 00:14:07,305
Um, yeah, honing my secrets and having
to extract things from my own brain.

207
00:14:07,344 --> 00:14:10,354
I would say that was, that
was a skill that I learned.

208
00:14:10,695 --> 00:14:43,960
As I taught these kids because it had
to be as simple as possible when I
transitioned into teaching entrepreneurs,
uh, the interesting thing was, I,
I now had to extract and analyze,
um, Why audiences were audiences
were responding to them differently
because it was a different process
of a entertainer connecting with an
audience versus an entrepreneur, like
trying to sell something or trying to
connect through a story when, you know,
a performer could do it with a song.

209
00:14:45,265 --> 00:14:46,685
It was all built with people though.

210
00:14:46,685 --> 00:14:59,354
So it was, it was analyzing like how an
audience is responding and their emotions,
not only like what the performer looked
like and if they looked awkward, actually
the connection they were making with the
audience member, if that makes sense.

211
00:14:59,744 --> 00:15:04,395
Um, yeah, it's, it's been a skill
that, that I've building or that I have
been building for a really long time.

212
00:15:04,625 --> 00:15:12,005
Now, me being able to look at somebody on
stage and saying, here's exactly what you
were doing wrong and here's what you need
to do instead, uh, has been because I've.

213
00:15:12,130 --> 00:15:16,960
I've spent, you know, tens
of thousands of thousands of
thousands of hours doing just that.

214
00:15:17,000 --> 00:15:20,770
And, and then looking at the data and
being like, Oh, how did audiences respond?

215
00:15:20,780 --> 00:15:22,139
Did they buy when you did this?

216
00:15:22,139 --> 00:15:23,240
Did they buy when you did this?

217
00:15:23,560 --> 00:15:34,269
And especially with our charisma
style system, the cool thing is
because there are only, there are
like a finite number of ways to do
something, um, that people fall into.

218
00:15:34,309 --> 00:15:42,190
I now can say, I did this with,
you know, this client or this
person and it really worked and
you are just like them in this way.

219
00:15:42,430 --> 00:15:46,309
So you now can use these same tactics
and it will work for you as well, right?

220
00:15:46,310 --> 00:15:56,530
It's become less, uh, hyper, hyper
individualized to the point where we're
able to predict whether something will
work or not before they get on stage and
like have to fail their way to success.

221
00:15:56,630 --> 00:15:57,650
Basically, does that make sense?

222
00:15:57,990 --> 00:15:59,080
Oh, absolutely.

223
00:15:59,090 --> 00:16:01,270
And I think so that hit me.

224
00:16:01,699 --> 00:16:14,619
Once I think we might've actually been
in, uh, in Boise when, when I came to this
realization, but Russell had mentioned
something that, you know, he was working
with you on some of this stuff and
you're like, well, for this video, the
sales video, you're doing it all wrong.

225
00:16:14,630 --> 00:16:21,549
You, you, you're showing up like this,
but you need to be like this and just
making that change actually increased his.

226
00:16:21,920 --> 00:16:25,160
is revenue rate for that ad a lot.

227
00:16:25,200 --> 00:16:27,270
And it's like, yeah, nothing changed.

228
00:16:27,320 --> 00:16:30,720
I, I, again, I didn't see the
script, but it's like, I don't
think the script changed.

229
00:16:30,769 --> 00:16:34,310
I don't think it's literally
just how you show it.

230
00:16:34,379 --> 00:16:39,239
Do you think it's because he
wasn't showing up authentic
on the first one or is it?

231
00:16:39,589 --> 00:16:41,180
So that's, it's being authentic.

232
00:16:41,180 --> 00:16:41,540
It's.

233
00:16:42,300 --> 00:16:42,670
Yeah.

234
00:16:42,670 --> 00:16:44,320
It's, so it's a really interesting thing.

235
00:16:44,430 --> 00:16:46,670
The word authenticity, I think is.

236
00:16:48,430 --> 00:16:48,910
It's funny.

237
00:16:48,970 --> 00:16:51,410
We use it in our marketing
because that's what people want.

238
00:16:51,700 --> 00:16:54,790
But it's a word that I have a really
complicated relationship with.

239
00:16:55,240 --> 00:17:03,709
The reason why is that any coach who
talks about authenticity, uh, they
never tell you how to find it, right?

240
00:17:03,709 --> 00:17:06,049
Like they'll just say
like, we'll be true to you.

241
00:17:06,049 --> 00:17:13,319
And I, Russell talks about that a
lot when I was like, Hey, you're out
of your charisma styles on your ad.

242
00:17:13,369 --> 00:17:18,710
I am now mortified of like,
the audacity for me to be like,
how's your ad performing, man?

243
00:17:18,720 --> 00:17:19,690
Like, so crazy.

244
00:17:20,200 --> 00:17:27,170
But if I were to go to Russell,
especially somebody who is so
smart and so charismatic, right?

245
00:17:27,480 --> 00:17:30,260
If I were to go to him and be like,
dude, you're not being authentic.

246
00:17:30,500 --> 00:17:31,870
Be more yourself.

247
00:17:33,680 --> 00:17:35,499
He wouldn't have even responded.

248
00:17:35,510 --> 00:17:35,969
You know what I mean?

249
00:17:35,970 --> 00:17:43,595
Like, And it wouldn't have actually
been helpful because a lot of times
people will look at their videos and
they'll know they'll, they will watch it.

250
00:17:43,615 --> 00:17:51,044
They will say, well, I know I'm
not being authentic or the most
myself I could be, but now what?

251
00:17:51,085 --> 00:17:51,594
You know what I mean?

252
00:17:51,605 --> 00:17:54,944
And it's like, I can try to redo it,
but if I don't know what I'm fixing.

253
00:17:55,565 --> 00:17:57,355
Nothing, nothing will change, right?

254
00:17:57,385 --> 00:18:03,245
And it's, it's the reason why
people, have you heard the term
find your voice where everybody's
like, Oh, I need to find my voice.

255
00:18:03,615 --> 00:18:10,155
Most people think the term or the
process of finding your voice is just
doing so many things where they're
like, Oh, I'm going to try this.

256
00:18:10,155 --> 00:18:10,635
I'm going to try this.

257
00:18:10,635 --> 00:18:11,134
I'm going to try this.

258
00:18:11,135 --> 00:18:11,684
I'm going to try this.

259
00:18:11,935 --> 00:18:18,265
And really what they're trying to do is
they're trying to say like, Oh, well,
I'm trying to find authenticity, like
finding a needle in a haystack, right?

260
00:18:18,265 --> 00:18:18,915
I'm trying to find this.

261
00:18:18,965 --> 00:18:20,635
Oh, I'm going to try this
hat on or this hat on.

262
00:18:21,025 --> 00:18:23,775
Um, the cool thing with.

263
00:18:24,075 --> 00:18:38,735
With Russell not being authentic, the
thing that I could show him is, you
know, when, when we talk about you're
trying to be someone that you're not, I
don't mean that as like a hypothetical
or like a really ambiguous term.

264
00:18:38,935 --> 00:18:48,345
I literally mean you are trying to
model a person who has This charisma
style, when you should be modeling a
person who has this charisma style.

265
00:18:48,355 --> 00:19:11,245
So, specifically for Russell, uh, he
is what we call an excite entertainment
style, which means that when he increases
his energy, uh, the, the very, the
way that I can explain it is, is pure
enthusiasm, uh, pure geekiness and bright
and it's, it's really fun and like really
punchy and, um, there's like sunshine
like shooting out of his eyeballs.

266
00:19:11,405 --> 00:19:14,655
Uh, when he is at his very, very best.

267
00:19:15,185 --> 00:19:20,815
Now, a lot of times people will
think of charisma as energy.

268
00:19:21,175 --> 00:19:25,914
When charisma is not necessarily add
more energy, it's emotions, right?

269
00:19:25,915 --> 00:19:34,705
It's saying like the, if you just
intensify your energy without knowing the
type of energy you're focusing on, things
can go really poorly for Russell, right?

270
00:19:34,725 --> 00:19:41,020
He is an excite, but he was trying
to model somebody who's like, Tony
Robbins, it's what we call a roar, right?

271
00:19:41,080 --> 00:19:43,450
Tony Robbins at his highest energy.

272
00:19:43,909 --> 00:19:48,659
It's not that he's more or less
energetic than Russell, but
it looks totally different.

273
00:19:48,990 --> 00:20:08,929
So Russell, who is more like bright,
enthusiastic energy, was trying to add
more power, vigor Volume based energy
and it was making him look abrasive,
which abrasive when the audience feels
like feels that something abrasive
is happening, they just leave, right?

274
00:20:08,929 --> 00:20:15,830
They leave, or they interpret it
as being salesy even though the
script itself wasn't a salesy thing.

275
00:20:16,039 --> 00:20:23,035
It's the type of charisma or the type of
energy he was putting into it that was
repelling That was repelling audiences.

276
00:20:23,355 --> 00:20:32,705
And like I said before, like most
people, when they, when they look at
charisma, they say, Oh, well, if I
want to be more charismatic, all I need
to do is I need to add more energy.

277
00:20:32,965 --> 00:20:34,904
And that was actually
really sabotaging Russell.

278
00:20:35,055 --> 00:20:37,754
It was like, No, no, no, no,
don't think add more energy.

279
00:20:37,895 --> 00:20:38,829
And I'm sure that's not true.

280
00:20:38,899 --> 00:20:42,399
The take that they used, he was like
tired that day or something, right?

281
00:20:42,399 --> 00:20:43,820
There's a lot of different
things that can cause it.

282
00:20:43,820 --> 00:20:51,409
It's not that he was trying to be
abrasive, but something changed
his energy and to use, to get back
to that word authentic, right?

283
00:20:51,449 --> 00:20:57,309
It's, it made him inauthentic
because he was using the wrong
type, if that makes sense.

284
00:20:57,590 --> 00:20:57,879
Right.

285
00:20:58,129 --> 00:21:02,519
And it's not being authentic in what
you believe in and what you're doing.

286
00:21:02,519 --> 00:21:07,804
It's literally just authentic on, on
how you're Being how you're how you're
up there, how you're presenting.

287
00:21:07,804 --> 00:21:08,774
It's not what you're saying.

288
00:21:08,774 --> 00:21:11,125
It's how you're saying it
is not being authentic.

289
00:21:11,355 --> 00:21:13,292
Can I tell you something
really interesting, though?

290
00:21:13,292 --> 00:21:17,897
Of course, with everything that
we do with charisma, there's
actually two sides of it, right?

291
00:21:17,897 --> 00:21:19,284
The emotions.

292
00:21:19,354 --> 00:21:20,715
So I say all the time.

293
00:21:20,745 --> 00:21:24,255
Emotional triggers cause
physical responses, emotions.

294
00:21:24,334 --> 00:21:29,104
So your emotions control your
charisma and your charisma controls
other people's emotions, right?

295
00:21:29,104 --> 00:21:31,864
It's all based on emotion
more often than not.

296
00:21:32,505 --> 00:21:44,945
If you look inauthentic, right, if your
charisma looks off, a lot of times it's
because what you're saying is causing
you to present it inauthentically.

297
00:21:44,945 --> 00:21:52,465
It's like, if you're selling an offer
that you know doesn't work, like, I
can show you the choreography that
you're supposed to change of like,
oh, your face needs to be like this.

298
00:21:52,485 --> 00:21:53,865
You know, your voice
needs to be like this.

299
00:21:54,375 --> 00:21:58,534
But the crazy thing is when we change
what they say, if I'm like, no, no, no.

300
00:21:58,605 --> 00:21:59,685
We got to change this part of your offer.

301
00:21:59,685 --> 00:22:01,495
We're going to change this
part of what you're doing.

302
00:22:01,655 --> 00:22:06,944
A lot of times the choreography will fix
itself because we change what's inside.

303
00:22:06,944 --> 00:22:12,425
Like it's, it's kind of this, um,
it's like this two step process
of like half of it is emotions.

304
00:22:12,465 --> 00:22:15,565
If you are feeling off, you
can't fake anybody out, right?

305
00:22:15,585 --> 00:22:17,364
Our version of charisma is very exposing.

306
00:22:17,734 --> 00:22:20,524
Um, but yeah, it's, it's both.

307
00:22:20,534 --> 00:22:23,805
The thing that we are measuring
is obviously the outward,
the performance part of it.

308
00:22:24,165 --> 00:22:28,375
But so often it's that
something internally is.

309
00:22:29,634 --> 00:22:30,134
It's crazy.

310
00:22:30,585 --> 00:22:33,685
Yeah, that, that's, that's something
I really need to pay attention to.

311
00:22:33,855 --> 00:22:43,915
Now, the other thing, so, part of
my problem, like, we could be, I
could be up on stage with you in
the audience or something and me
just chit chatting and being fine.

312
00:22:43,925 --> 00:22:44,744
It's like charisma.

313
00:22:44,754 --> 00:22:47,864
It's like the second you
turn that camera on, boom.

314
00:22:48,794 --> 00:22:51,684
I just like, I lose it.

315
00:22:51,774 --> 00:22:53,134
It's like, it is just.

316
00:22:53,399 --> 00:22:54,879
And I don't know what
it is about the camera.

317
00:22:54,879 --> 00:22:58,120
It's like, you know, obviously
I'm thinking internally, I'm
thinking, what do people think?

318
00:22:58,120 --> 00:23:08,680
And it's like all those things, but
it's like, I struggle with being, I
struggle more with being authentic
on camera than if I was just
sitting there talking with somebody.

319
00:23:08,680 --> 00:23:10,349
100%.

320
00:23:11,010 --> 00:23:11,410
Why?

321
00:23:11,410 --> 00:23:13,699
Yeah.

322
00:23:14,330 --> 00:23:19,020
So it's really interesting
that a camera is very exposing.

323
00:23:19,030 --> 00:23:20,629
It's the reason why we work with people.

324
00:23:20,669 --> 00:23:23,569
So, so really it happens two times
is when people are on camera.

325
00:23:23,570 --> 00:23:29,879
And a lot of times when people
are on stage, um, but the people
who really love stage, a lot of
times they really hate camera.

326
00:23:29,879 --> 00:23:31,629
Cause they're like, no, I'm
so good in front of people.

327
00:23:31,629 --> 00:23:32,510
Like what the heck is happening?

328
00:23:32,909 --> 00:23:34,520
So there's a couple of things
that could be happening.

329
00:23:34,810 --> 00:23:37,199
One is speaking into the void.

330
00:23:37,399 --> 00:23:39,600
Cause right now you have a camera on you.

331
00:23:39,955 --> 00:23:42,805
But you're also having
a conversation, right?

332
00:23:42,815 --> 00:23:50,745
So this is synchronous communication,
which means that it, it very much follows
like an emotional pattern of something
that's happening in real life, right?

333
00:23:50,754 --> 00:23:52,294
You're responding to me, right?

334
00:23:52,294 --> 00:23:54,124
You have feedback.

335
00:23:54,315 --> 00:23:57,084
Even, you know, you
being on video with me.

336
00:23:57,085 --> 00:23:57,409
Okay.

337
00:23:57,460 --> 00:24:06,000
Uh, is causing you to act and react the
same way that would be if we were, if
we were having a conversation in person,
you're very emotionally intelligent.

338
00:24:06,580 --> 00:24:10,720
The problem is when nobody
is across from you, right?

339
00:24:10,910 --> 00:24:12,630
We call it speaking into the void.

340
00:24:12,879 --> 00:24:23,640
When all of a sudden you have
asynchronous communication, it's like,
It's very hard to, to, uh, project
emotions outward and not get them back.

341
00:24:23,850 --> 00:24:25,450
It can feel very empty.

342
00:24:25,610 --> 00:24:28,840
It can, it can make you feel really
stupid and really self conscious.

343
00:24:29,010 --> 00:24:36,039
And all of the sudden, instead of,
instead of talking and listening,
you're like, am I saying dumb stuff?

344
00:24:36,039 --> 00:24:37,499
Like I, there's no immediate.

345
00:24:37,600 --> 00:24:40,080
Feedback loop, uh, with a camera.

346
00:24:40,380 --> 00:24:41,860
So I can tell you how to fix it.

347
00:24:42,280 --> 00:24:42,830
how to fix it?

348
00:24:42,880 --> 00:24:43,280
Oh yeah.

349
00:24:43,470 --> 00:24:44,260
No, please don't.

350
00:24:44,270 --> 00:24:45,100
Don't, don't do that.

351
00:24:45,110 --> 00:24:46,370
Keep all the secrets to yourself.

352
00:24:46,390 --> 00:24:46,670
Yes.

353
00:24:47,470 --> 00:24:52,290
So, um, one of the things that we
do, cause remember, I'm so glad that
I introduced this earlier, right?

354
00:24:52,310 --> 00:24:53,060
Emotions.

355
00:24:53,770 --> 00:24:55,620
Emotional triggers cause
physical responses.

356
00:24:55,840 --> 00:25:02,090
So the thing that we have to do
is we actually have to change
your emotions in order to change
what's happening on camera.

357
00:25:02,200 --> 00:25:03,270
Here's how we do that.

358
00:25:03,629 --> 00:25:10,119
Uh, anytime before you go on camera, we
want to make it as close to you having
a conversation in real life as possible.

359
00:25:10,400 --> 00:25:13,319
So we do something called a warm open.

360
00:25:14,129 --> 00:25:16,675
So, um, Well, I guess we should back up.

361
00:25:16,675 --> 00:25:21,365
So the first thing that we do is
we actually look at your, your
script or what you're saying.

362
00:25:21,605 --> 00:25:24,185
And we say, okay, instead of just.

363
00:25:25,120 --> 00:25:33,240
Talking, we need to make sure
that this script is about or
for a specific person, right?

364
00:25:33,240 --> 00:25:37,369
So if you were to say, okay, I'm
going to make a video, you know, about
your new course that's coming out.

365
00:25:37,370 --> 00:25:38,000
So exciting.

366
00:25:38,000 --> 00:25:38,200
Right.

367
00:25:38,210 --> 00:25:39,889
All about list building and everything.

368
00:25:39,890 --> 00:25:43,899
You're like, okay, who is somebody
who needs this information, right?

369
00:25:43,919 --> 00:25:45,850
Do you have a person who, you
know, needs this information?

370
00:25:45,860 --> 00:25:46,559
You can mention their first name.

371
00:25:46,560 --> 00:25:47,150
First name.

372
00:25:48,100 --> 00:25:48,850
Oh, absolutely.

373
00:25:48,930 --> 00:25:49,210
Yeah.

374
00:25:49,750 --> 00:25:49,880
Yeah.

375
00:25:49,890 --> 00:25:50,900
Can you tell me their first name?

376
00:25:51,190 --> 00:25:51,510
Joe.

377
00:25:51,880 --> 00:25:52,220
Joe.

378
00:25:52,220 --> 00:25:52,530
Great.

379
00:25:52,540 --> 00:25:52,860
Okay, Joe.

380
00:25:53,330 --> 00:25:57,770
So Joe needs Joe needs this specific
piece of information, right?

381
00:25:57,820 --> 00:26:06,794
The next thing that we would say,
is there anything specific about
Joe that, um, that he needs to
hear more than other people, right?

382
00:26:06,925 --> 00:26:10,685
If so, we want to add those
details into the script, right?

383
00:26:10,685 --> 00:26:16,215
We want to say, okay, specifically for
Joe, he really needs to focus on this
or he's really struggling with this.

384
00:26:16,555 --> 00:26:23,164
All of a sudden we have increased
our, um, really ability to like
care about what we're saying, right?

385
00:26:23,164 --> 00:26:29,915
We've increased our emotional connection
to the script already because we know now
that we're already being helpful, right?

386
00:26:29,915 --> 00:26:40,870
So without ever getting on camera,
All of a sudden we have increased our
charisma already because it's for a
specific person and we've added things
in that we know would be helpful for Joe.

387
00:26:41,210 --> 00:26:46,809
Um, and we can make the video
as if we were going to send
it to Joe specifically, right?

388
00:26:46,905 --> 00:26:52,395
So that's the first thing that we would
do is we say, okay, let's make it specific
and let's connect it to a person, right?

389
00:26:52,485 --> 00:26:59,425
Automatically, your brain will not
think speaking into the void, but it
would be as if you were sending Joe
a video message, emotionally, first.

390
00:26:59,965 --> 00:27:05,549
The next thing that we would do is
we would say, okay, so now we've
changed our emotional state, now we
have to change our physical state.

391
00:27:05,810 --> 00:27:06,080
Right?

392
00:27:06,090 --> 00:27:11,500
So now we say, before you start
filming, you're going to do two things.

393
00:27:11,530 --> 00:27:20,759
One, I call like a general warmup,
uh, or an emotional warmup where you
want to know the emotion that you
want the video to portray, right?

394
00:27:20,760 --> 00:27:23,710
You're like, is this that you're
excited to teach this to Joe?

395
00:27:23,730 --> 00:27:27,480
Are you, uh, really sorry that
Joe's going through this, right?

396
00:27:27,480 --> 00:27:29,960
Whatever it is, it just needs
to be an emotion that is.

397
00:27:30,060 --> 00:27:36,040
Clear, because if you're not clear
on the emotion, then Joe's never
going to be clear on the emotion
and the rest of your audience is
not even going to feel an emotion.

398
00:27:36,270 --> 00:27:36,450
Right?

399
00:27:36,450 --> 00:27:37,680
So we just have to be specific.

400
00:27:37,730 --> 00:27:39,989
So if you say, okay, I'm really
excited to do this with Joe.

401
00:27:40,010 --> 00:27:40,420
Awesome.

402
00:27:41,050 --> 00:27:46,340
What we have to look at is audiences
always know when something's
off, we can never fake them out.

403
00:27:46,620 --> 00:28:04,055
So if we're like feeling terrible or
if we're mad or if we are devastated
or whatever, if our emotional state
currently is different than we want
our emotional state to be on camera,
if those emotions don't align, we're We
have to actually change our emotional
state because we can't fake it.

404
00:28:04,055 --> 00:28:05,265
It will always look weird.

405
00:28:05,705 --> 00:28:07,455
So that could be a two minute thing.

406
00:28:07,885 --> 00:28:17,334
That could be a 20 minute thing that
could be, it totally depends on the gap
between what you're actually feeling and
what you want the video to look like.

407
00:28:17,525 --> 00:28:18,644
You're feeling, if that makes sense.

408
00:28:19,250 --> 00:28:22,940
So you can either be like, okay, I'm going
to watch videos that make me feel excited.

409
00:28:23,250 --> 00:28:29,550
I'm going to, uh, play my
son in pool to, and win.

410
00:28:29,710 --> 00:28:30,080
You know what I mean?

411
00:28:30,090 --> 00:28:34,574
It can be, it can be anything
to make the emotion as close to
the emotion you want to feel.

412
00:28:36,435 --> 00:28:42,205
So once we've changed, right, we've
changed the script, and now we've
changed our overall emotional state, now
we need to change our physical state.

413
00:28:43,015 --> 00:28:52,284
So 20 seconds before you film, we
want to talk out loud about what
we're going to do to change Joe's
life and why he should listen to it.

414
00:28:52,614 --> 00:28:52,894
Right?

415
00:28:52,895 --> 00:28:56,130
So we're like, Joe, here's
why you You need this, right?

416
00:28:56,340 --> 00:29:00,730
And we are, we are talking as if we are
telling Joe, it's like a hook for Joe.

417
00:29:00,730 --> 00:29:02,820
It's like, Joe, this is
going to change your life.

418
00:29:02,850 --> 00:29:03,760
Here's why.

419
00:29:03,819 --> 00:29:11,180
And we have to get to the emotional
place and intensity level that we want
the video to be before we push record.

420
00:29:11,630 --> 00:29:13,140
Then we push record.

421
00:29:13,179 --> 00:29:14,129
We film the video.

422
00:29:14,170 --> 00:29:20,080
Only when we, you know, the like five
seconds before the video and talking
on video should sound the same.

423
00:29:20,400 --> 00:29:26,440
Uh, and your video will be 100 percent
different now for somebody like
yourself who's doing content a lot.

424
00:29:26,519 --> 00:29:30,400
The great news is you change all
the scripts at the same time, right?

425
00:29:30,450 --> 00:29:33,239
When you're batching your scripts,
you say, okay, this one's for Joe.

426
00:29:33,239 --> 00:29:33,990
This one's for Anna.

427
00:29:33,990 --> 00:29:34,590
This one's for this.

428
00:29:34,600 --> 00:29:35,270
This one's for that.

429
00:29:35,740 --> 00:29:40,450
Then when it comes to knowing the
emotional state, you choose the
emotion for each script, right?

430
00:29:40,450 --> 00:29:41,910
And you say, okay, excited.

431
00:29:41,995 --> 00:29:44,465
Frustrated this, this,
this, this, this, right?

432
00:29:44,525 --> 00:29:49,805
And then you take the scripts and you
batch them based on emotion, right?

433
00:29:49,805 --> 00:29:52,885
You say, okay, I have all
of my excited ones here.

434
00:29:53,015 --> 00:29:55,335
I have all of my frustrated ones here.

435
00:29:55,535 --> 00:29:57,605
I have all my sad ones here.

436
00:29:58,114 --> 00:30:03,115
And then when you go to change
your actual emotional state, you
can change the emotional state.

437
00:30:03,195 --> 00:30:12,675
One time, and then just do those
little 20 second warm opens before
you film each of those videos and
you can bang them out so that you
just stay in that emotional place.

438
00:30:12,945 --> 00:30:21,885
And then if you want to switch emotions,
then you walk away, you spend 20
minutes now getting frustrated or
whatever, and then you knock out all
the rest of the scripts doing just
like those 20 second things in between.

439
00:30:22,295 --> 00:30:24,905
But yeah, like I said, it's
all an emotional thing.

440
00:30:25,075 --> 00:30:25,435
Is it cool?

441
00:30:25,885 --> 00:30:26,775
That is genius.

442
00:30:27,555 --> 00:30:27,975
Sometimes.

443
00:30:28,175 --> 00:30:32,704
So sometimes I literally feel
like, like the movie Joker.

444
00:30:33,115 --> 00:30:36,145
Like when he's in a serious situation,
he's sitting there cracking up laughing.

445
00:30:36,185 --> 00:30:40,675
It's like sometimes I'm supposed to be
serious and I'm sitting here laughing.

446
00:30:41,165 --> 00:30:43,465
It's like, so that makes
so much sense to do that.

447
00:30:43,465 --> 00:30:47,105
It's like, yeah, you've got to, you
got to match those, those energies.

448
00:30:47,734 --> 00:30:56,395
The other thing that I find sometimes
is I will do like a video for something
and I will think that I'm just.

449
00:30:56,575 --> 00:30:57,405
Over the top.

450
00:30:57,695 --> 00:30:58,505
So this isn't live.

451
00:30:58,505 --> 00:31:05,775
This is like a B I'm doing a video for
a course and I think I'm just animated
and over the top I go back and I
watched the video and it's like, yes.

452
00:31:05,835 --> 00:31:14,304
And next week I'm like, so do we
have to play up more than we think
we're going to for video specific?

453
00:31:14,305 --> 00:31:16,245
I mean, cause all of us are
doing a lot of technology.

454
00:31:16,245 --> 00:31:22,385
Now we're doing a lot of video stuff is
how you show up for a video different
than, than like a, like a stage.

455
00:31:23,025 --> 00:31:24,175
From a presence standpoint.

456
00:31:24,475 --> 00:31:25,065
Yeah, totally.

457
00:31:25,065 --> 00:31:30,885
So, um, I look at it as everybody
has a one to 10 like energy scale.

458
00:31:30,905 --> 00:31:33,975
Mine is going to be different than
yours is going to be different
than Russell's, whatever, right?

459
00:31:33,975 --> 00:31:44,235
We have, when you are at your 10 and
you want to think of, of like events
in your life when you're like, Oh,
that's the most energetic I have 10.

460
00:31:44,525 --> 00:31:47,225
Uh, and you can just think
of like different instances.

461
00:31:47,555 --> 00:31:54,395
Um, What I say is when it comes
to video, we need to increase our
intensity to the point where we are
able to get somebody's attention.

462
00:31:54,675 --> 00:31:55,005
Right?

463
00:31:55,015 --> 00:32:02,715
So I say videos always need to be a
seven plus probably seven is where
you're at on your one to 10 scale.

464
00:32:03,025 --> 00:32:09,725
Um, Well, depending on the
video, especially an ad needs
to be like a seven podcast here.

465
00:32:09,725 --> 00:32:10,805
Like we'll go in and out.

466
00:32:10,815 --> 00:32:13,255
Like usually I coach at my five.

467
00:32:13,425 --> 00:32:13,685
Right.

468
00:32:13,685 --> 00:32:17,294
And I know that just from a lot of
study of myself, I coach at my five.

469
00:32:17,294 --> 00:32:20,014
Like this is probably my five,
six, something like that.

470
00:32:20,225 --> 00:32:24,455
If I'm doing a video on my own,
it's probably going to sound
like a little bit more like this.

471
00:32:24,515 --> 00:32:27,015
And when I'm on stage, it's
probably like a nine, 10.

472
00:32:27,025 --> 00:32:32,195
So when you talked about before,
like when people get on stage, um,
they're doing like a performance.

473
00:32:32,485 --> 00:32:40,965
So the thing that I coach Uh, them not to
do is do the alter ego thing where it's
like, you're a different person because
I feel like it always can sabotage them.

474
00:32:40,965 --> 00:32:41,875
We've seen that actually.

475
00:32:41,915 --> 00:32:51,504
Um, you know, with all of our data
and coaching, but it doesn't mean that
you're not going to intensify and be
a more intense version of yourself
because you are on stage, right?

476
00:32:51,505 --> 00:32:53,685
And you need to project
and like all that stuff.

477
00:32:53,925 --> 00:32:55,305
Um, but you're using the same tactics.

478
00:32:55,305 --> 00:32:56,385
You're just intensifying them.

479
00:32:56,635 --> 00:32:57,995
Um, you're just intensifying them.

480
00:32:58,215 --> 00:33:02,834
So what I would say for you
specifically, especially Sean, I.

481
00:33:03,135 --> 00:33:04,815
It's all about that warm open.

482
00:33:05,525 --> 00:33:12,215
The, the hard thing is when you feel
like you're being over the top and
then you watch the video, we wanted to
find what over the top means, right?

483
00:33:12,215 --> 00:33:19,289
If it was exhausting, it means your
actual emotional state and the one
you wanted to look like on video,
there probably was a big difference.

484
00:33:20,190 --> 00:33:23,010
you were having to fake
it, which is exhausting.

485
00:33:23,240 --> 00:33:26,010
So it could have been that
filming the video felt exhausting.

486
00:33:26,270 --> 00:33:33,020
So you felt like, Oh, well, when
I watch this, it's going to look
like I had to use so much energy
because it was so exhausting.

487
00:33:33,360 --> 00:33:45,099
Um, the other thing is you could have
felt ridiculous because you were using
tactics that weren't right for you, which
will feel like, you know, when you say
over the top, it could have been like,
Oh, I felt like I was moving my face so
much because you were having to fake it.

488
00:33:45,250 --> 00:33:46,480
Focus on something.

489
00:33:46,760 --> 00:33:47,870
I totally could have been that.

490
00:33:48,680 --> 00:33:55,310
The other thing is, um, you know, it
could be the voicemail thing where
if you hear your voice on a voicemail
and you're like, that's my voice.

491
00:33:55,310 --> 00:33:57,030
Oh my gosh, I will never speak again.

492
00:33:57,030 --> 00:33:58,410
My voice is crazy, right?

493
00:33:58,420 --> 00:34:01,059
Some of it could be getting used
to like seeing yourself on camera.

494
00:34:01,450 --> 00:34:05,119
Um, yeah, the other thing I would say
is those warm opens that I talked about.

495
00:34:05,490 --> 00:34:09,150
That's like the secret sauce and everybody
discounts them because it feels so simple.

496
00:34:09,150 --> 00:34:23,119
But yeah, If you get your energy level
to the place you want the video to be
before you push record, uh, it, you'll
feel less like a 0 to 60 jolt at the
beginning of the video and you'll
have a more accurate representation
of what that video is going to be.

497
00:34:23,330 --> 00:34:26,549
So usually, I say it's like
a car going from 0 to 60.

498
00:34:26,559 --> 00:34:28,109
You don't want to start
filming until you get there.

499
00:34:28,120 --> 00:34:30,460
Get to 60 that could take 20 seconds.

500
00:34:30,460 --> 00:34:32,260
It could take two
minutes, whatever that is.

501
00:34:32,610 --> 00:34:33,890
Um, yeah.

502
00:34:33,890 --> 00:34:38,160
So, so yes, on video, a lot of times we're
more in like the seven range on stage.

503
00:34:38,160 --> 00:34:40,520
We're more in like the nine, 10 range.

504
00:34:40,800 --> 00:34:44,170
Um, but it's just, it's so that
we hook people, things like that.

505
00:34:44,979 --> 00:34:45,099
Yeah.

506
00:34:45,180 --> 00:34:49,470
I think I have to pretend I'm on a 20,
which I'll show up in a look like a two.

507
00:34:50,110 --> 00:34:51,240
I'll also say something else.

508
00:34:51,260 --> 00:34:54,320
So there's, there's a difference
between energy and intensity.

509
00:34:54,340 --> 00:34:55,809
And I actually feel like Gen Z.

510
00:34:56,000 --> 00:34:58,360
really captures this
really, really well, right?

511
00:34:58,390 --> 00:35:09,910
A lot of times with, um, you know,
us, a lot of times with us, when
we look at something, we think
it needs to be very energetic in
order to get somebody's attention.

512
00:35:10,120 --> 00:35:17,655
When all these Gen Z ers are like on
TikTok and they're whispering, And have so
much intensity with it that they're like,

513
00:35:20,455 --> 00:35:26,275
and it's like the intensity of it
is high, but the energy like looks
a little bit different, right?

514
00:35:26,295 --> 00:35:37,255
It's the, I would focus, especially for
you, focus on the intensity of what you're
saying and it will automatically increase
the thing that you're looking for,
um, which is just to be more engaging.

515
00:35:37,405 --> 00:35:42,165
You don't necessarily like
need to bounce off the walls
in order to make that happen.

516
00:35:42,465 --> 00:35:46,055
Um, and then the way that we make
that happen, things more intense is we
just make them more specific, right?

517
00:35:46,125 --> 00:35:49,845
Any general knowledge, you can't add
intensity to it without faking it.

518
00:35:50,045 --> 00:35:53,695
The more ultra specific, the
more intensity we add naturally.

519
00:35:54,235 --> 00:36:03,794
My initial thought was I was going to go
get like a, uh, uh, like a copy IB and
just run an IB into my veins while I was
talking, I guess that's an alternative.

520
00:36:06,780 --> 00:36:10,530
Just plug it in when I'm about ready to
go on and just bouncing off the walls.

521
00:36:12,460 --> 00:36:21,510
Now, last year I went to a speaking
thing where the public speaking type
thing and they were doing some part
of it was like they were doing some
speaker reels and stuff like that.

522
00:36:21,779 --> 00:36:22,409
And they.

523
00:36:22,700 --> 00:36:27,110
So the way I dress is
very t shirts, a jacket.

524
00:36:27,110 --> 00:36:28,110
And it's like, I don't dress up.

525
00:36:28,110 --> 00:36:30,780
They wanted me to have like
a tie on and a suit jacket.

526
00:36:30,780 --> 00:36:32,070
I'm like, so I did.

527
00:36:32,070 --> 00:36:35,350
And it's like, I did not feel right.

528
00:36:35,390 --> 00:36:37,029
It's like, that's not me.

529
00:36:37,039 --> 00:36:44,580
So it's like, when we go on and do
videos or we go in and do stages, I know
there's, there's obviously a dress code.

530
00:36:44,580 --> 00:36:50,870
I can't show up in just a,
you know, a, a thong swimsuit.

531
00:36:50,940 --> 00:37:04,225
And it just, I mean, so we, there has
to be something, but it's like, but But
do we have to, like, should we try to
be more in line with, with how we would
dress, how, how we would normally show up?

532
00:37:04,755 --> 00:37:05,985
I think that's a great question.

533
00:37:05,985 --> 00:37:08,045
I think so.

534
00:37:09,295 --> 00:37:11,395
I know that there's a
lot of branding experts.

535
00:37:11,515 --> 00:37:11,695
Um.

536
00:37:12,970 --> 00:37:20,730
That I'm sure have like very
strong opinions on that and I,
I believe that they would say
like dress for your brand, right?

537
00:37:20,730 --> 00:37:26,460
If your t shirt's your brand or whatever,
the clothing part of it isn't my
expertise, but the emotion part is, right?

538
00:37:26,469 --> 00:37:30,380
The, the, the way that it would
affect your charisma, right?

539
00:37:30,400 --> 00:37:36,805
If you're dressing, um, and once
again, like, I can't wait for you to
consult all of the brand experts who
will tell you exactly how to dress.

540
00:37:37,245 --> 00:37:43,265
But the way that it would affect your
charisma is if you're wearing something
that makes you feel uncomfortable,
the audience is going to see it.

541
00:37:43,415 --> 00:37:47,365
The interesting thing with
audiences, and we know this, right?

542
00:37:47,365 --> 00:37:58,895
But the interesting thing with
audiences is that they don't, they
don't have to know What's off to
sense that something is off, right?

543
00:37:58,895 --> 00:38:00,365
You can think of it as a switch.

544
00:38:00,425 --> 00:38:12,765
It's not, it's not like this deep
conversation they're having with
themselves of like, oh, I bet he's
uncomfortable because of what he's
wearing and maybe he's nervous
because you know, his ex girlfriend's
in the audience or whatever.

545
00:38:13,014 --> 00:38:26,690
Instead, they just see Discomfort,
and they interpret it as awkwardness
or something they should leave
and something they should not
pay attention to, something that
they should pity or whatever.

546
00:38:26,890 --> 00:38:40,470
So whatever the trigger that causes that,
that's like part of our job as charisma
coaches and learning about charisma,
it's saying, okay, we have to find all
of the triggers that are causing the
thing that we don't want because all of
these different things that are causing.

547
00:38:40,735 --> 00:38:43,925
What we don't want, like, it will
look the same to an audience.

548
00:38:43,925 --> 00:38:50,625
They will either, right, we have this
thing called a false face consequence key,
where it's like all the different ways,
negative ways the audience has perceived
you, and what causes those things.

549
00:38:50,975 --> 00:39:05,770
But, like, being nervous, wearing
something uncomfortable, if it makes
you look uncomfortable, The audience
could interpret that as you not knowing
what you're talking about and like lower
authority when all it was is you were
wearing a tie and you hate wearing ties.

550
00:39:05,999 --> 00:39:08,979
So like, it's, it's always my job
to just find the triggers, right?

551
00:39:08,980 --> 00:39:10,920
I actually call those physical triggers.

552
00:39:10,980 --> 00:39:13,040
Other times that I've seen it,
that weren't just clothing.

553
00:39:13,289 --> 00:39:15,950
Uh, I worked with a lot of real
estate agents at one point.

554
00:39:15,980 --> 00:39:19,330
Um, we partnered with a Fantastic,
fantastic real estate coach.

555
00:39:19,620 --> 00:39:21,480
And all of them are using green screens.

556
00:39:22,440 --> 00:39:27,850
And some of them, you know, some of
them have these huge massive green
screens and they were totally fine.

557
00:39:27,920 --> 00:39:34,329
But some of them to save money, they
bought these green screens that were
like vertical or horizontal, right?

558
00:39:34,329 --> 00:39:37,460
They were these really skinny
green screens and I kept trying
to film these videos with them.

559
00:39:37,710 --> 00:39:41,190
And when it came to movement, they knew.

560
00:39:41,265 --> 00:39:45,945
If they went like out with their arms,
their arms would be cut off and they
wouldn't show on the green screen.

561
00:39:46,175 --> 00:39:52,945
So they, they were always smaller
and more timid in their personality.

562
00:39:52,965 --> 00:39:59,385
And like all of these, it was causing
all of these crazy issues because they
knew that they couldn't raise their arms.

563
00:39:59,735 --> 00:40:04,535
Uh, it changed physically what they looked
like and emotionally what they were doing.

564
00:40:04,725 --> 00:40:07,505
And when we removed the green
screen, like, it all came back.

565
00:40:07,755 --> 00:40:09,354
So, it like, it can be things like that.

566
00:40:09,365 --> 00:40:12,405
Some people really don't like filming with
a camera and it makes them uncomfortable.

567
00:40:12,405 --> 00:40:15,604
But when they film on a phone,
it completely changes, right?

568
00:40:15,604 --> 00:40:20,794
These can be individual things,
but we're just looking for the
things that are causing you to
look uncomfortable or look off.

569
00:40:21,115 --> 00:40:22,655
Uh, and it can be a lot of
different things like that.

570
00:40:22,685 --> 00:40:26,825
And, and dressing to feel comfortable,
it totally can affect your charisma.

571
00:40:27,035 --> 00:40:28,555
Cause like I said, it's
all about those emotions.

572
00:40:28,555 --> 00:40:33,320
And it's like if you feel awesome,
like chances are it's gonna be a lot
easier for you to be charismatic.

573
00:40:34,110 --> 00:40:43,290
And so I've, I had the privilege of
going in and taking some of your,
uh, some of your courses on charisma
hacking and it was, I'm telling you, so
that's part of how I know what to ask.

574
00:40:43,290 --> 00:40:47,840
It's like these, these are all the things
I learned, like, oh, Sean, you need,
you really need to change some things.

575
00:40:47,840 --> 00:40:48,841
That's so cool.

576
00:40:48,841 --> 00:40:49,174
Yes.

577
00:40:49,445 --> 00:40:53,045
So who is the, like, obviously you've been
doing the charisma hacking since what?

578
00:40:53,065 --> 00:40:56,175
20 and since, uh, 2020, yeah.

579
00:40:56,485 --> 00:41:04,784
And who is, who's the primary
person that you're, that could
really benefit from what you are
coaching and what you were doing?

580
00:41:05,294 --> 00:41:06,474
What a great question.

581
00:41:06,895 --> 00:41:08,845
I will tell you my very
favorite people to work with.

582
00:41:09,225 --> 00:41:12,375
Um, I personally, I think
everybody could benefit from it.

583
00:41:12,485 --> 00:41:14,415
I think everybody needs
charisma and charisma styles.

584
00:41:14,705 --> 00:41:18,059
My very favorite people to work with are
people who are people, people, people.

585
00:41:18,140 --> 00:41:20,230
It's, it literally is
exactly what you just said.

586
00:41:20,290 --> 00:41:22,530
They said, I am so amazing in person.

587
00:41:22,995 --> 00:41:31,264
And I am so not on video, like, what
is happening to me when I turn on this
camera, that I'm just different, right?

588
00:41:31,265 --> 00:41:38,545
People who are like, I'm a nightmare
in person, like, or I'm a really
awkward person in person, like,
or, person in, yeah, person.

589
00:41:39,024 --> 00:41:39,719
We are different.

590
00:41:40,060 --> 00:41:41,220
We can help them.

591
00:41:41,270 --> 00:41:42,210
Absolutely.

592
00:41:42,740 --> 00:41:51,300
But Charisma Styles works best
because we make people exactly who
they are when they are at their best.

593
00:41:51,520 --> 00:41:58,639
So people who have a really high
ceiling of like, I can, I am, I have
great conversations with people, right?

594
00:41:58,690 --> 00:42:02,130
I am so friendly and amazing in person.

595
00:42:02,130 --> 00:42:03,560
I feel like I really connect with people.

596
00:42:03,860 --> 00:42:08,995
We It works fastest for them because
it's like unleashing them, right?

597
00:42:08,995 --> 00:42:10,195
It's like what we did with Russell.

598
00:42:10,195 --> 00:42:17,775
It's the tweaks are so small but so
significant that it makes a massive,
massive impact for those people.

599
00:42:17,944 --> 00:42:24,454
Because like I said, they're so amazing
in person and they're so confused why
it's not translating that they think
that something's wrong with them.

600
00:42:24,755 --> 00:42:32,045
Um, those are my favorite people
to work with for sure, you know,
depending on the projects we work
with people, you know, as far as
like, um, niche or things like that.

601
00:42:32,045 --> 00:42:33,065
We work with coaches.

602
00:42:33,094 --> 00:42:40,305
Uh, we really like helping them hone their
framework and differentiating themselves
between other people, um, helping them
tell their stories and things like that.

603
00:42:40,305 --> 00:42:44,765
We work with a lot of speakers,
a lot of webinars, um, a lot of
origin stories, things like that.

604
00:42:44,765 --> 00:42:51,645
But yeah, my very favorite people
who I feel like benefit the most
and the fastest are those people
who are like, I'm amazing in person.

605
00:42:51,665 --> 00:42:52,775
What the heck is happening on video?

606
00:42:52,775 --> 00:42:54,245
It's exactly what you said.

607
00:42:54,785 --> 00:43:02,664
And so I see a lot of like coaching
entrepreneurs to, you know, per
performance, business performance,
personal, personal performance.

608
00:43:02,664 --> 00:43:06,785
Like I'm working with
people that are doing good.

609
00:43:06,885 --> 00:43:09,414
And it's like every little
bit counts for them.

610
00:43:09,414 --> 00:43:15,235
It's like a 2 percent increase in
something can really help change their
course of their business, their life.

611
00:43:15,565 --> 00:43:19,105
And it's like, this is
one of those things.

612
00:43:19,915 --> 00:43:21,045
What you teach is.

613
00:43:21,315 --> 00:43:22,645
It's something that they can do.

614
00:43:22,685 --> 00:43:24,725
It's they don't have to
go out and reinvent stuff.

615
00:43:24,725 --> 00:43:40,634
They don't have to do all the, it's
like, it's just how you show, if you
show up just a little bit differently,
you can make such a 10 X, a hundred
X difference on your results, whether
it's from selling, whether it's
from, and it's just like one of those
things that people don't necessarily.

616
00:43:41,190 --> 00:43:50,350
People don't know they have a problem
until they see and hear you saying,
okay, this is what here's, if you
show up a little bit differently,
this is what can truly happen for you.

617
00:43:50,350 --> 00:43:54,249
And it's like, we don't see that
until we're, we're, we don't
know until we, until we know.

618
00:43:54,249 --> 00:43:54,489
Right.

619
00:43:54,490 --> 00:43:59,924
And it's like, but it's one of the
stuff that you teach is one of those
things, one of those tools that it is.

620
00:43:59,925 --> 00:44:09,234
Again, I'm coming from entrepreneurs
standpoint that entrepreneurs can
absolutely use to make a slight
change in how they do things.

621
00:44:09,234 --> 00:44:14,664
Not necessarily what they do, but how
they do things and actually have a huge
increase in their back end, the revenue.

622
00:44:14,735 --> 00:44:15,665
It's 100%.

623
00:44:16,165 --> 00:44:17,325
We've seen crazy results.

624
00:44:17,635 --> 00:44:25,855
The cool thing is that, you know, I keep
saying charisma is emotions, but charisma
is really the way that you create and
control the emotions of your customer.

625
00:44:26,065 --> 00:44:26,295
Right.

626
00:44:26,295 --> 00:44:28,265
And if you control their emotions,
you control their actions.

627
00:44:28,555 --> 00:44:28,774
Right.

628
00:44:28,774 --> 00:44:30,104
So like we've seen.

629
00:44:30,560 --> 00:44:43,630
I think I said this at the beginning,
but like, we've like 12x click
through rate for people with 3x
conversions, we've like 100x engagement
for people like the charisma is,
is huge because you're controlling
the emotions of your people, right?

630
00:44:43,679 --> 00:44:47,710
A lot of times what
happens is if you turn off.

631
00:44:48,295 --> 00:44:49,845
People's emotions, right?

632
00:44:49,865 --> 00:44:54,405
Or you repel people because
emotionally, they never even
make it to your pitch, right?

633
00:44:54,405 --> 00:44:59,154
They don't even care what you
have to offer because they,
they don't hear it, right?

634
00:44:59,154 --> 00:44:59,815
They don't hear it.

635
00:44:59,824 --> 00:45:02,865
And if your stories don't
resonate with people, like you.

636
00:45:03,195 --> 00:45:07,055
They're they're not going to feel
like they need things, right?

637
00:45:07,055 --> 00:45:15,654
We talked a lot about this at that
selling online event that we did
with, um, with Russell, who is so
fantastic at this, but it really is.

638
00:45:15,654 --> 00:45:17,605
It's it's controlling their subconscious.

639
00:45:17,605 --> 00:45:21,985
It's controlling their
emotions and entrepreneurs.

640
00:45:23,055 --> 00:45:26,965
You know, are in you, it's
your job to move people, right?

641
00:45:26,965 --> 00:45:34,285
So when you say like, there's, there's
increases in this and increases
in that, it's the same way that
you optimize, you know, a webpage
for conversions with the headline.

642
00:45:34,295 --> 00:45:35,964
It's like charisma is the headline.

643
00:45:35,965 --> 00:45:37,765
It's everything that's
happening above the fold.

644
00:45:38,155 --> 00:45:39,095
That is charisma.

645
00:45:39,105 --> 00:45:43,345
It's not the stuff that's in the
fine print at the bottom that like
you focus on last to tweak it.

646
00:45:43,345 --> 00:45:56,015
It's like charisma is absolutely the
headline on the web page where if
you change that Everything else on
the page has a chance to be seen and
if your headline is wrong, they're
never gonna scroll down You know, so
yeah, it's it's how you're perceived.

647
00:45:56,025 --> 00:46:02,320
It's even like people will look at
you and say are you Competent or
not based on your charisma, right?

648
00:46:02,320 --> 00:46:05,330
They will say, do you have authority
or not based on your charisma?

649
00:46:05,730 --> 00:46:12,080
You know, sometimes I'll meet people
and it's crazy cause my, my radar is so
sensitive and I will, I will meet them.

650
00:46:12,110 --> 00:46:47,670
And, and I will think that they just
started their business and I will leave
Shocked at how much like money they've
made and things and and it's not a
humility thing it's not because they were
humble or anything it's because they were
insecure like talking about it's because
they were using the wrong charisma style
or they were they felt very abrasive
and standoffish and it didn't make them
look like they had more authority it
made them look like they had less right
I mean I'm charisma hacking people every
second of every day but just like oh wow
like it just reveals Transcribed Right?

651
00:46:47,740 --> 00:46:49,920
The kind of charisma we do, it's exposing.

652
00:46:49,940 --> 00:46:52,740
It will show people the
exact expert that you are.

653
00:46:53,200 --> 00:46:59,759
You know, and some people come to
us, I know this is a little bit of a
tangent, but some people come to us
wanting to hide with charisma and our
system doesn't work for them, right?

654
00:46:59,790 --> 00:47:02,820
They were trying to convince people that
they are something that they're not.

655
00:47:02,849 --> 00:47:06,439
And we're like, I'm so sorry, but
we can, like, it will not work.

656
00:47:06,550 --> 00:47:11,100
Our tactics will not work to make you seem
like you have something that you don't.

657
00:47:11,370 --> 00:47:13,340
But if you actually do have a thing, like.

658
00:47:13,630 --> 00:47:18,050
This will work so well for you
because it, it is truth, right?

659
00:47:18,060 --> 00:47:20,640
The kind of charisma that we
teach, like it exposes truth.

660
00:47:21,070 --> 00:47:23,030
Um, and it's, it's really cool.

661
00:47:23,910 --> 00:47:24,100
Yeah.

662
00:47:24,100 --> 00:47:26,930
And I can't wait to dig
into more of that stuff.

663
00:47:26,930 --> 00:47:35,230
I'm gonna have time coming up here
shortly where I'm going to really
dig in and I've gone through it, but
it's like, I need to sit down and
focus and like really go through it
and, and, and do some work on it.

664
00:47:35,240 --> 00:47:36,080
And I can't wait to.

665
00:47:36,295 --> 00:47:38,355
See what comes out of it on the backside.

666
00:47:38,525 --> 00:47:41,195
Now you're about ready also
to got in the new year.

667
00:47:41,195 --> 00:47:44,455
You're going to be launching
your new charisma hacking stuff.

668
00:47:45,135 --> 00:47:45,884
Tell me about that.

669
00:47:46,185 --> 00:47:46,935
I can't wait for it.

670
00:47:47,725 --> 00:47:47,995
Thanks.

671
00:47:48,215 --> 00:47:58,135
So what we have found is that
with charisma, um, it's always,
it's always best when we can use
charisma to do something right?

672
00:47:58,135 --> 00:47:59,945
Like a lot of times people think of.

673
00:48:00,025 --> 00:48:04,735
Charisma is like choreography and you
know, what to do with your hands and
your face and your voice and your body.

674
00:48:04,745 --> 00:48:06,155
And we do cover that, right?

675
00:48:06,155 --> 00:48:06,745
We do cover that.

676
00:48:06,755 --> 00:48:07,435
Absolutely.

677
00:48:07,735 --> 00:48:12,475
Um, but the same way that we talked about
how to structure your content, right?

678
00:48:12,475 --> 00:48:16,505
When I was like, Oh, well, first you
got to change the script cause you
have to make sure that it's emotional.

679
00:48:16,505 --> 00:48:19,785
You got to use the right
details in order to enhance your
charisma and connect with people.

680
00:48:19,815 --> 00:48:21,175
Then we got to change your
emotional state, right?

681
00:48:21,205 --> 00:48:21,815
All these different things.

682
00:48:22,175 --> 00:48:25,945
So the parts of charisma, um,
Right now we may change the name.

683
00:48:25,945 --> 00:48:26,565
You know how this goes.

684
00:48:26,565 --> 00:48:29,005
Entrepreneurs, right now
we're calling it uncopyable.

685
00:48:29,175 --> 00:48:38,905
So the things that we're going through
are the six main stories, the main things
that you have to nail to differentiate
yourself from your competitors.

686
00:48:39,194 --> 00:48:46,625
Um, you know, one of them is is so
deeply on that emotional stuff of
saying like you need to recenter.

687
00:48:46,625 --> 00:48:49,365
Here's exactly how to be
authentically you, right?

688
00:48:49,365 --> 00:48:51,195
We spend a good chunk of it on that.

689
00:48:51,325 --> 00:48:56,275
And then we move to the next piece,
which is saying like, okay, now, you
know, you need your charisma styles.

690
00:48:56,315 --> 00:48:58,575
So this is more like that choreography
thing that we talked about.

691
00:48:58,575 --> 00:49:02,795
It's like, here's exactly what to
do with your hands, face, voice, and
body, uh, in order to be yourself.

692
00:49:02,835 --> 00:49:05,245
Uh, so you don't have to trial and
error all these different things.

693
00:49:05,505 --> 00:49:13,920
And then we start to go through these
stories like your origin story of
saying, You know, when people tell
an origin story, they just tell the
wrong one and it doesn't move people.

694
00:49:13,930 --> 00:49:16,190
It doesn't actually get
people to buy from them.

695
00:49:16,360 --> 00:49:19,180
And we know exactly what
story you're supposed to tell.

696
00:49:19,410 --> 00:49:20,190
So we go through that.

697
00:49:20,230 --> 00:49:22,879
Another section of it is what we
call your blue ocean framework.

698
00:49:23,600 --> 00:49:25,620
Any amazing entrepreneur, right?

699
00:49:25,629 --> 00:49:32,940
You may even be working on building
your framework, but, uh, to be honest,
everybody's doing it wrong, right?

700
00:49:32,940 --> 00:49:37,725
The way that we created our
charisma styles framework, our
competitors, This is a secret.

701
00:49:37,875 --> 00:49:39,125
I hope my competitors aren't listening.

702
00:49:39,405 --> 00:49:44,955
They all want to partner with
us because they don't think of
themselves as competing with us.

703
00:49:44,985 --> 00:49:52,915
We've created a blue ocean for ourselves
just in the way that we present our
framework and it's nuts and we packaged
it and we show people how to do that.

704
00:49:53,185 --> 00:49:55,564
Uh, and so that they can present
it charismatically, right?

705
00:49:55,564 --> 00:49:58,585
We, we partner that charisma in
with that blue ocean framework.

706
00:49:58,895 --> 00:50:03,085
Uh, we go through offer to make sure
that you are, Telling your offer.

707
00:50:03,095 --> 00:50:10,615
It's not necessarily like your expertise,
but that you're telling your offer and
presenting it in a really charismatic
way to increase your authority.

708
00:50:10,924 --> 00:50:16,604
Um, there are stories that you tell
when you're closing, uh, that we have
to make sure that you nail, right?

709
00:50:16,605 --> 00:50:21,454
So really like the meat and potatoes
of the offer is saying like, how
do you differentiate yourself?

710
00:50:21,575 --> 00:50:32,925
How can you stand out with your
charisma, with your stories, with
presenting your expertise, uh, so
that one, everybody wants to partner
with you, but people look at you and
they say, Oh, this is truly different.

711
00:50:33,195 --> 00:50:34,035
This is truly different.

712
00:50:34,035 --> 00:50:35,354
This person is truly different.

713
00:50:35,355 --> 00:50:37,335
They have an incredible personal brand.

714
00:50:37,715 --> 00:50:38,694
We're really excited about it.

715
00:50:38,725 --> 00:50:40,134
It's going to be amazing.

716
00:50:40,355 --> 00:50:44,455
So it's like charisma and like the
highest value points that, that
you could apply your charisma to.

717
00:50:45,425 --> 00:50:47,165
I'm telling you this,
I cannot wait for that.

718
00:50:47,245 --> 00:50:50,675
It's going to be, it's going
to be in January or somewhere
in the new, in the new, yeah.

719
00:50:50,675 --> 00:50:52,865
Yeah, we're kind of launching
it like new year, new you.

720
00:50:52,985 --> 00:50:53,555
We're really excited.

721
00:50:53,765 --> 00:50:54,985
Yeah, I can't wait for that.

722
00:50:55,164 --> 00:51:00,334
And the best place for someone
to go and get this information
is just uh, charismahacking.

723
00:51:00,334 --> 00:51:00,665
com, right?

724
00:51:01,025 --> 00:51:01,285
Yeah.

725
00:51:01,375 --> 00:51:01,545
Yeah.

726
00:51:01,545 --> 00:51:01,865
Charisma.

727
00:51:02,165 --> 00:51:02,325
com.

728
00:51:02,475 --> 00:51:03,315
It'll be there for sure.

729
00:51:03,405 --> 00:51:07,255
I want to thank you so much for, uh,
being on the, on the podcast, McCall.

730
00:51:07,255 --> 00:51:14,885
It's been great to, and it's been,
it's been great to get to know you
over the past year and to watch
you and to grow and to learn stuff.

731
00:51:14,935 --> 00:51:20,934
And it's like, so yeah, you're, you're,
there's very few times where you get to
an event or you see someone that actually.

732
00:51:21,420 --> 00:51:32,220
It impacts you in a way that's, oh,
I've got to, I really want to go do
that, because it was just such a,
such an impact, uh, that you were
able to, when I saw you, I'm like,
yeah, I'm, I'm, you're so nice.

733
00:51:32,640 --> 00:51:33,390
Amateur hour.

734
00:51:33,390 --> 00:51:34,770
I need to up my game some more.

735
00:51:36,090 --> 00:51:37,140
. I need to learn these things.

736
00:51:38,040 --> 00:51:38,670
, you're totally crushing it.

737
00:51:38,670 --> 00:51:39,870
Thank you so much for having me.

738
00:51:39,870 --> 00:51:40,950
Oh, thank you so much.

739
00:51:40,950 --> 00:51:44,790
And, uh, I can't wait for this
event to come out and this, uh,
this course stuff to come out.

740
00:51:45,210 --> 00:51:46,020
Looking forward to it.

741
00:51:46,530 --> 00:51:47,162
Thank you so much.

742
00:51:47,167 --> 00:51:50,610
Next year you're gonna, next
year everyone listening, you're
gonna have a more charismatic.

743
00:51:51,150 --> 00:51:54,350
And more authentic person
showing up every week.