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Welcome back to the thinking big podcast.

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I'm your host, Sean Osborne.

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And today we're diving into
one of the most mind blowing
experiences that I've ever had.

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Imagine this, a secret archive vault
filled with hundreds of unpublished
unseen manuscripts and personal notes
from one of the greatest minds and
personal development, Napoleon Hill.

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That's right.

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I recently had the privilege and the
opportunity to join Russell Brunson,
Don Green, the president of the
Napoleon Hill Foundation, James Hill,
Napoleon Hill's grandson, and a few
top entrepreneurs to dig through these
rare, rare archives seen by very few.

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What we discovered there
was beyond shocking.

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It was like finding the
blueprint of a master architect.

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You know, these weren't just
Hill's personal musings.

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You know, they were clear strategic
steps that made him not just an
author, but a legendary entrepreneur.

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And today I'm going to reveal a framework
that I created based on what Russell
Brunson distilled down as the 10 biggest
lessons that we learned at Napoleon Hills.

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Hidden works, a framework
that an entrepreneur can
apply right now at any time.

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And I call it the promotions framework.

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This isn't just a learning.

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It's about expanding your impact in
a way that you've never imagined.

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Grab your notepads, get comfortable,
and let's dive into the secret playbook
of one of history's greatest minds.

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All right, so number one in the promotions
framework P for philosophy creation,

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our first shocking realization in this
archives was how deliberate Hill was
about creating his core philosophy.

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This wasn't just some random
collection of thoughts.

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It was meticulously crafted through
decades of research interviews
and relentless refinement.

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The philosophy that you know now
as for instance, law of success
started as a massive eight
book volume that encapsulated.

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Every major insight that Hill had gathered
from giants like Carnegie, Ford, Edison.

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And I was floored when I saw
the original manuscript, it was
literally a gold edged, massive book
that looked like a success Bible.

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And Hill didn't just write a book.

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He created a doctrine.

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His framework of achievement
wasn't just, you know, content.

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It was a structured, organized philosophy.

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For Hill, this was his life's work
and it was designed to endure.

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You know, my key takeaways from that
first one for entrepreneurs, especially
this whole thing is really geared
towards entrepreneurs is don't just
create content, create a philosophy.

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Your framework should be the
bedrock of your brand, guiding
every product, every message, every
piece of advice that you offer.

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Number two in the promotions framework
is are for relentless promotion.

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One of the most shocking things
Russell found was the extent
of Hill's promotional efforts.

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This guy was relentless.

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We found stacks of old ads, manuscripts,
radio shows, articles, all meticulously
crafted to promote his work.

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Hill didn't just hope that
People would find his books.

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He made damn sure that they did.

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We even found pre written radio scripts
where every single line was designed to
promote a specific book or idea of Hill's.

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Hill understood that writing the
book was only the first half of
the battle, but only the smallest
part of the battle, really.

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The other half was getting it into
the hands of millions, getting
it into people, No one reads it.

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It doesn't matter how good your book is.

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And my key takeaway from that
one was it isn't enough to
just create something great.

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You have to promote it relentlessly,
be obsessed with sharing your
message and don't stop until
the world knows your damn name.

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Number three in the promotions framework.

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Oh, for origin story mastery.

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And here's a twist that you
probably didn't see coming.

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You know, Hill retold his
story about meeting Andrew
Carnegie over and over again.

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Tweaking it each time to
highlight different lessons.

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This wasn't just to keep things fresh.

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It was strategic.

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We saw manuscripts where Hill would
start every piece with his origin story.

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It was like he knew that the
power of his brand lay in the life
pivotal moment when he said yes to
Carnegie, to his Carnegie challenge.

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Seeing these early drafts in the archives
was like looking at the blueprint
of a master storyteller who knew
exactly how to pull us into his world.

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Key takeaway from that was your origin
story isn't just a nice to have,
it's the foundation of your brand.

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Tell it, refine it, and keep
telling it until it's woven into the
fabric of everything that you do.

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All right, number four in the promotions
framework is M for master marketing.

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20 years before Hill wrote
Think and Grow Rich, Hill was
teaching advertising marketing.

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Here's actually his book.

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So we, we found in the archive, this is
his lessons that he taught for marketing.

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Yeah.

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You heard that, you know, he
was a marketing genius long
before he was a famous author.

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Matter of fact, you'll have access to
this in the, in the secrets of success.

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If you, if you do that, but this
is an amazing bind in the archives

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and in this book, we found lessons,
plans, and course material from this
Time of Teaching Truthful Advertising.

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And again, here's a copy, and only,
only a few people have ever seen this,
besides the people who took the course
back in the, you know, early 2000s.

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18, 19, 18 or so, you know, Russell
has been authorized to, uh, keep
this stuff alive and to reprint this.

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So again, you will have access to this.

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If you are part of the secrets of
success platform, uh, it's, it'll be
in the show notes, but if you want
copies of this, this stuff is just.

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So amazing.

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And this wasn't just
about selling products.

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He'll was teaching the
psychology behind why people buy.

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That's what's so important.

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That's what's so big is this is
he's teaching psychology of why
people buy long before it was cool.

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It's cool now, but this
was long before it's cool.

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You know, seeing this
material was a wake up call.

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You know, he'll didn't
just stumble upon success.

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He understood how to market himself
better than most entrepreneurs did.

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That's it.

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He understood that.

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So here's my takeaways for this one.

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You must become a master of
marketing, learn the psychology,
the strategy, the tactics, your
marketing skills are what will set
your work apart from everybody else's.

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Number five in the Promotions Framework,
O for Own Your Distribution Channels.

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And I have been teaching this for the past
couple of years because it is so huge.

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And we came across stacks of Hill's
magazines like, uh, Hill's Golden
Rule, uh, the Napoleon Hill magazine.

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And it was clear he wasn't just waiting
for someone else to spread his message.

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He built his own platforms.

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He'll knew the importance of
controlling his own distribution.

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He, he was essentially building
his own media empire before
there was such a thing.

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Owning these channels gave him the power
to directly reach his audience with his
philosophies, products, and teachings.

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And again, my.

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biggest takeaway from that was, you
know, again, I've been teaching this
list building framework for over the
past year because it is one of the
ways for you to own your own traffic.

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Your be your own platform.

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It doesn't rely on someone else's
platform, like social media
that can cancel you at any time.

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So own your own platform, build
your own, you know, build your list.

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Follow my stuff and learn list building.

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Get your own list in order in your own,
For you to really grow, you know, this
will be the biggest step in your success.

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All right.

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Number six in the promotions
framework, T for tailor your niches.

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Here is another mind blowing discovery.

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Hill didn't just create one
version of his philosophy.

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He created multiple versions
targeted at specific audiences.

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He niched them down, you know, from
think and grow rich for, which was
for entrepreneurs to raise your own
salary, which was for employees.

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He'll tailored his message to
speak directly to different niches.

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Finding these niche focus books in his
archives was like finding, you know,
the key to a huge marketing strategy.

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You know, he'll knew that by
niching down, he could reach
more people and sell more books.

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So our big takeaway as entrepreneurs
for this is take your core frameworks
and adapt them for specific audiences.

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You niche them down.

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It's the same principles,
but different packaging.

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And that's what makes them resonate
with the people that you're talking to.

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Number seven in the promotions
framework is I for intense partnerships.

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One of the biggest surprises
was learning more about Hill's
partnership with W Clements stone.

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Stone was a billionaire who not only
loved Hill's work, but also wanted to help
bring it back into the spotlight again.

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And their partnership reignited
Hill's career and allowed him to scale
his message in ways that he never
could have done it before or alone.

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Stone didn't just
support Hill financially.

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He was instrumental in amplifying
Hill's teachings to new audiences.

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And my biggest takeaway, and again,
my biggest learning over the past 18
months has been, I cannot do this alone.

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This is why I am aligning with
my lining myself with people like
greats, like Russell Brunson and
others, you know, don't go it alone.

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Partnerships can be the catalyst that take
you and your business to the next level.

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You'll find people who share
your vision and can help you
reach beyond your current limits.

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Number eight in the Promotions
Framework is O for Optimize Frameworks.

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You know, Hill's archives were
filled with revisions of his
work, revisions and revisions.

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Every time he wrote or spoke, he
was refining his message, honing his
frameworks and making them better.

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It was a relentless process of
tweaking, adjusting, perfecting,
even his famous principles like the
mastermind were constantly being
revised and constantly being updated.

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Seeing all of these iterations in
this archive showed us how committed
he was to getting his message right.

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My biggest takeaway was never settle.

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Keep optimizing and
refining your frameworks.

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Keep them going.

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The first version is never
going to be the best version.

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Test it, tweak it, improve it
until your message is airtight.

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And number nine in the Promotions
Framework N for Never Stop
Refining Your Framework.

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Don't stop.

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Keep going.

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He'll never stop refining his approach.

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We found countless versions
of the same stories, the same
lessons, each slightly different.

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He wasn't just sharing information.

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He was experimenting with how
to make his message hit harder.

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The archives were like a timeline
of evolution proof that he'll
was always searching for new
and better ways to teach.

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And reach the people he wanted and number
10 in the promotions framework s for
succession and legacy planning again,
finally, and probably the most critical
part of Hill's strategy was his legacy.

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Hill didn't just build
a successful career.

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He built a foundation to
ensure his teachings would
live on long after he was gone

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in the archives, we saw early documents
outlining his plans for the foundation,
his ideas for future publications and
strategies for keeping his work alive.

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He'll wasn't just thinking
about his success.

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He was thinking about how to
make sure it didn't end with him.

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And my biggest takeaway from that was
start thinking about your legacy now.

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You know, how do you
want to be remembered?

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This was one of the driving forces
behind Russell's Secret of Success.

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You know, that whole initiative is because
he does not want his stuff or these
other things to be, to die on the vine.

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He wants to keep them at
the forefront of people.

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Keep them, keeping them
available for people to learn.

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Set up systems, structures, or
even, you know, foundations that
will carry your work forward.

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Your impact shouldn't end when you do.

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And there you have it, the
promotions framework straight from
the secret archives of Napoleon
Hill, where few have ever seen.

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It was such an amazing time there.

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You know, he wasn't just a great thinker.

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He was a strategic genius who built his
success on a series of deliberate actions.

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Each element in his framework
is a blueprint for building
a legacy that lasts.

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And remember, it's not just about.

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What you create, it's about
how you promote it, refine it,
and ensure your work lives on.

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So take these insights, apply them,
start thinking about how you can
create your own unstoppable legacy.

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Thanks for tuning into
the thinking big podcast.

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And if this episode lit a fire under
you, don't forget to subscribe or leave
a review and share it with someone who
might need to hear this message as well.

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Another entrepreneur until next time,
keep thinking big and keep promoting.